Panty Liners Market

Segmentation By Use (Reusable and Disposable), By Scent (Scented and Unscented), By Size (Regular and Large), By Packaging (Wrapped and Unwrapped), By Distribution Channel (Online and Offline) – Global Demand Analysis & Opportunity Outlook 2028

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Report ID: 2497 | Published On: Feb 07, 2023
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Growth Drivers

Rising Awareness Among Women With Respect To Hygiene And Sanitation

Awareness plays a major role in educating women about hygiene and sanitation worldwide. The importance of panty liners has been realized by women and this encouraged them to use the product to keep infections at bay.

Affordability And Easy Availability

Panty liners are easily available as they can be bought from any medical or departmental store. Along with that, the price of panty liners is affordable which further raises the demand for the product in the market all over the world.

Increasing Disposable Income And Improving Lifestyle

The living standards of men and women are improving. Many women earn their livings themselves. The income in hand is more than what it was when just the male member was earning. With this income, women feel free to spend more on their health and hygiene.  

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Market Size And Forecast

The panty liners industry is expected to grow at a significant rate during the forecast period i.e. 2020-2028. The growth can be anticipated to increase further as a result of increasing caution among women about their health and hygiene along with rising financial independence among them. Education is another factor- women are more educated now, as compared to women in the past, and are becoming aware of the repercussions that unhygienic practices can lead to. Along with this, the government encourages women to take care of their hygiene and sanitation as there are several women who experience vaginal problems like yeast infection, redness, itchiness, and burning and others.   

The market is fragmented as there are a number of players, offering varied products. There are several small brands’/ non-branded panty liners that are available in the market. The market is segmented by use by scent, by size, by packaging, by distribution channel, and by region. On the basis of use, the market is further segmented into reusable and disposable, out of which, the segment for reusable panty liners is anticipated to grow as it is cheaper and environment friendly. 

Trends And Opportunities

As more and more women are being educated and awareness is spread by the government, the market has a lot of potential to grow and many new players are entering the market. Also, innovation can be done to provide a product that is completely environment friendly and is available at an affordable price. 


The competition in the industry is increasing as there are several players in the market. Along with this, women belonging to under-developed countries use cloth in place of panty liners due to unavailability or non-affordability of the product, which can result in infections. Some of the components used in panty liners are non-biodegradable, which makes it a non- environment friendly product, and the harmful effects of these materials on the surroundings can be witnessed in the long run. Apart from this, the usage of any product in excess can result in a negative impact on the health of the user, hence, panty liners should only be used when needed. 

Market Segmentation

Our in-depth analysis of the panty liners market includes the following segments:

By Use

  • Reusable
  • Disposable

By Scent

  • Scented
  • Unscented 

By Size

  • Regular
  • Medium
  • Large

By Packaging

  • Wrapped 
  • Unwrapped

By Distribution Channel

  • Online 
  • Offline

By Region

On the basis of region-wise analysis, the panty liners market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa region. 

The market is flourishing in North America and Europe as these are the developed regions. The market share along with revenue is large in these regions. Being developed nations, women's hygiene products are easily available as there are supermarkets and departmental stores in the regions. The market growth in Asia Pacific region is significant as well due to the increasing awareness in the countries with respect to women's health and hygiene, along with the population increase. It is a lucrative market for the panty liners industry. However, there are regions where cloth is used in place of panty liners. This is due to lack of awareness, and education in those particular regions, along with poor living standards.  

The panty liners market is further classified on the basis of region as mentioned below:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC, Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis
  • The Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of the Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis

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Top Featured Dominating The Market

In The News

MARCH 11, 2020: The Woman’s Company, having the tagline “A brand by women, for women”, launched biodegradable hygiene products for women. This was done to celebrate and emphasize on “International Women’s Day”. The company also encouraged women to share their stories of struggle and success on Women’s Day.

Global Economic Impact

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Despite Inflation & Fearing Recession, Businesses Across the Globe Expected to Do Better in 2023:

In 2023, market players might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain.
Controlling Inflation has become the first priority for global economies from last quarter of 2022 and to be followed in 2023. With skewed economic situations, rise in interest rate by governments to control spending and inflation, spiked oil and gas prices, high inflation, geo-political issues including U.S. & China trade war, Russia-Ukraine conflict to intensify the global economic issues.
The interest rates in the U.S. may be less sensitive in 2023 as compared to 2022; sigh of relief for businesses. Positive business sentiments, healthy business balance sheets, growth in construction spending (private construction value in 2022 stood at $1,429.2 billion, 11.7 percent (±1.0 percent) above the $1,279.5 billion spent in 2021, Residential construction in 2022 was $899.1 billion, up by 13.3 percent (±2.1 percent) from $793.7 billion in 2021, non-residential construction touched $530.1 billion, 9.1 percent (±1.0 percent) above the $485.8 billion in 2021.) showcases minimal impact of recession in the country.
Similarly, spiked spending in the European and major Asia economics including, India, China & Japan to showcase less impact on the global demand.

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