Paint Protection Film Market Analysis

  • Report ID: 5057
  • Published Date: Sep 11, 2025
  • Report Format: PDF, PPT

Paint Protection Film Market Segmentation:

Material Segment Analysis

The thermoplastic polyurethane segment is estimated to account for 60% of the global paint protection film market in 2035. Thermoplastic polyurethane has high elasticity and self-healing properties. Moreover, the protective paint of thermoplastic polyurethane does not lose its luster over time, driving the segment growth. Furthermore, developing new products is also expected to augment the segment's growth. In 2021, Huntsman launched a new thermoplastic polyurethane grade (TPU) grade for technical filament parts and blown film applications that outperform previous-generation technology in terms of resilience, manufacturing effectiveness, and minimizing waste.

End user Segment Analysis

In 2035, the automobile segment is predicted to have a substantial proportion of roughly 49%. The rising demand for vehicles especially electric vehicles is expected to augment the segment growth. With the rapid expansion, electric automobiles now account for a significant portion of the overall car market. Over ten million electric vehicles were sold globally in 2023, with sales predicted to increase by 35%. Paint protective film is a great coating and has excellent scratch resistance properties, shielding the vehicle’s paint from scratches caused by everyday wear and tear, such as keys, brushes, or branches. Moreover, vehicle exposure to sunlight can cause the paint to fade or become discolored. Paint protective film has UV inhibitors that help block harmful UV rays, preserving the color and finish of the paint.

Our in-depth analysis of the global paint protection film market includes the following segments:

Material

  • Polyvinyl Chloride
  • Thermoplastic Polyurethane

Finish

  • Matt Finish
  • Gloss Finish

End user

  • Electronics
  • Automotive
  • Construction

Browse key industry insights with market data tables & charts from the report:

Frequently Asked Questions (FAQ)

In the year 2026, the industry size of paint protection film is evaluated at USD 608.26 million.

The global paint protection film market size exceeded USD 575.62 million in 2025 and is set to register a CAGR of more than 6.3%, exceeding USD 1.06 billion revenue by 2035.

The Europe paint protection film market is projected to capture a 35% share by 2035, attributed to demand from the automotive sector and expanding car fleet.

Key players in the market include IVIOS, 3M, Saint-Gobain, AVERY DENNISON CORPORATION, Eastman Chemical Company, XPEL, Inc., Reflek Technologies Corporation, GRAFITYP UK Ltd., ORAFOL Europe GmbH, DuPont de Nemours, Inc.
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