Paint Protection Film Market Size & Share, by Material (Polyvinyl Chloride, Thermoplastic Polyurethane); Finish (Matt Finish, Gloss Finish); End-user (Electronics, Automotive, Construction) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2023-2035

  • Report ID: 5057
  • Published Date: Jun 22, 2023
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2023 - 2035

Paint Protection Film Market size is poised to exceed USD 500 Million by the end of 2035, growing at a CAGR of 6% during the forecast period, i.e., 2023 – 2035. In the year 2022, the industry size of paint protection film was surpassed USD 300 Million. Rising sales of automobiles are primarily driving the market growth. Paint protective film is a transparent layer that is applied to the painted surfaces of automobiles to protect them from damage caused by rocks, debris, insects, and other environmental hazards. In 2022, around 85 million motor vehicles have been manufactured worldwide, a five percent increase over 2021.

Besides this, the rising awareness of the consumer regarding the benefits of the paint protection film is expected to augment the market growth. Paint protection films are known for their ability to extend the lifespan of painted surfaces. This awareness among consumers motivates them to invest in paint protection films to ensure that their assets look newer for longer. By protecting against fading, discoloration, and deterioration, paint protection films contribute to the longevity of painted surfaces, and consumers are increasingly realizing these benefits.

Paint Protection Film Market
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Paint Protection Film Market: Growth Drivers and Challenges

Growth Drivers

  • Major Paint Manufacturers Present in the Market– leading manufacturers often invest significant resources in research and development to innovate and improve paint protective film technologies. These innovations help in attracting customers by offering superior performance and protection, thus expanding the overall market.
  • Growing Sales of Aircraft–Paint protection and corrosion protective coating films have anti-corrosion properties, which can be advantageous in aircraft applications. These films create a barrier that prevents moisture, chemicals, and pollutants from coming into direct contact with the aircraft’s metal surfaces, reducing the risk of corrosion and extending the lifespan of paintwork.
  • Rising Development of Buildings– From 2020 through 2060, we plan to add nearly 2.6 trillion ft2 of new floor space to the global building stock to handle the biggest wave of construction growth in human history. Paint protective films can simplify the maintenance and cleaning of building surfaces. They offer resistance to stains, dirt, and contaminants, making it easier to keep the surfaces clean and reducing the need for extensive cleaning or repainting.


  • High Prices of Paint Protection Films – PPF can be relatively expensive compared to traditional methods of paint protection or repairs. The higher upfront cost can be a barrier for price-sensitive consumers, impacting the adoption of paint protection films. Manufacturers and industry players need to emphasize the long-term cost-saving benefits and value proposition to address this challenge.
  • The complexity associated with the installation
  • Stringent regulatory compliance

Paint Protection Film Market: Key Insights

Base Year


Forecast Year




Base Year Market Size (2022)

~ USD 300 Billion

Forecast Year Market Size (2035)

~ USD 500 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Paint Protection Film Market Segmentation

Material (Polyvinyl Chloride, Thermoplastic Polyurethane)

The thermoplastic polyurethane segment is estimated to account for 60% share of the global paint protection film market in the year 2035. Thermoplastic polyurethane has high elasticity and self-healing properties. Moreover, the protective paint made up of thermoplastic polyurethane does not lose its shine over time, it does not fall yellow, all these factors are driving the segment growth. Furthermore, the development of new products is also expected to augment the growth of the segment. In 2021, Huntsman launched a new thermoplastic polyurethane grade (TPU) grade for technical filament parts and blown film applications that outperform previous-generation technology in terms of resilience, manufacturing effectiveness, and minimizing waste.

End Users (Electronics, Automotive, Construction)

In the year 2035, the automobile segment is predicted to have a substantial proportion of roughly 49%. The rising demand for vehicles especially electric vehicles is expected to augment the segment growth. With the rapid expansion, electric automobiles now account for a significant portion of the overall car market. Over ten million electric vehicles were sold globally in 2022, with sales predicted to increase by 35% this year to 14 million. Paint protective film is a great coating and has excellent scratch resistance properties, shielding the vehicle’s paint from scratches caused by everyday wear and tear, such as keys, brushes, or branches. Moreover, vehicle exposure to sunlight can cause the paint to fade or become discolored. Paint protective film has UV inhibitors that help block harmful UV rays, preserving the color and finish of the paint.

Our in-depth analysis of the global market includes the following segments:


  • Polyvinyl Chloride
  • Thermoplastic Polyurethane


  • Matt Finish
  • Gloss Finish

                End User

  • Electronics
  • Automotive
  • Construction

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Paint Protection Film Industry - Regional Synopsis

European Market Forecast

The market share of paint protection film in Europe, amongst the market in all the other regions, is projected to be the largest with a share of about 35% by the end of 2035. The growth of the market in the region can be attributed majorly to the rising need for house renovation. By 2035, around 35 million buildings in the European Union could be rehabilitated. Furthermore, the automotive sector in Europe is rapidly expanding which has also contributed to the market growth. The EU is one of the world's largest automakers, and the automotive industry is the greatest private investment in research and development (R&D).

APAC Market Analysis

The Asia Pacific paint protection film market is estimated to be the second largest, registering a share of about 24% by the end of 2035. The sales of automobiles are growing in the Asia Pacific region. Moreover, the trend for second-hand cars or used car sales is also rising, which has further boosted the demand for new paints for vehicles. Used vehicle purchases in China have more than tripled in the last twelve years, from 4 million units in 2010. Moreover, in 2021, around 18 million used cars were sold in China, representing around a 23 percent increase over 2020.

Research Nester
Paint Protection Film Market Size
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Companies Dominating the Paint Protection Film Landscape

    • IVIOS
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • 3M
    • Saint-Gobain
    • Eastman Chemical Company
    • XPEL, Inc.
    • Reflek Technologies Corporation
    • GRAFITYP UK Ltd.
    • ORAFOL Europe GmbH
    • DuPont de Nemours, Inc.


In The News

  • 3M announced the launch of the new series Pro Series 200 Gloss of Scotchgard paint protection film.  Scotchgard PPF Pro Series 200 Gloss has exceptional brevity, hydrophobic characteristics, and a high sheen.
  • IVIOS announced the launch of Kaizer Z12 paint protection film that is 12 mils thick and made up of TPU material. It has higher performance with high durability. This PPF is well-suited for sports cars, off-road vehicles, and other luxury automobiles.

Author Credits:  Smruti Ranjan, Rajrani Baghel

  • Report ID: 5057
  • Published Date: Jun 22, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

Increasing demand for automobiles, new building construction, and renovation are the major factors driving the market growth.

The market size of the paint protection film is anticipated to attain a CAGR of around 6% over the forecast period, i.e., 2023 – 2035.

The major players in the market are 3M, Saint-Gobain, AVERY DENNISON CORPORATION, Eastman Chemical Company, XPEL, Inc. Inc., Reflek Technologies Corporation, GRAFITYP UK Ltd., ORAFOL Europe GmbH, DuPont de Nemours, Inc., and IVIOS.

The company profiles are selected based on the revenues generated from the product segment, the geographical presence of the company which determines the revenue generating capacity as well as the new products being launched into the market by the company.

The market is segmented by material, finish, end user, and region.

The thermoplastic polyurethanes segment is anticipated to garner the largest market size by the end of 2035 and display significant growth opportunities.

Lack of awareness regarding the importance of paint protective films and exorbitant prices of protective films are estimated to be the growth hindering factors for the market expansion.

The market in the Europe region is projected to hold the largest market share by the end of 2035 and provide more business opportunities in the future.
Paint Protection Film Market Report Scope

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