Organic Meat Market Trends

Growth Drivers

• Increasing Concerns Towards Degrading Quality of Synthetic Products to Boost the Market Growth: There has been a growing concern over food authenticity and detection of adulteration in various food segments on account of fraudulent substitution and mislabelling of meat products. This has resulted an extensive growth in the requirement for numerous organic products which has led to a rise in demand for organic meat. Moreover, the large-scale use of antibiotics, synthetic fertilizers and pesticides, and chemical additives during the manufacturing of processed meat have adverse effect on human health. According to the U.S. Department of Agriculture (USDA), strains of pathogens on raw beef trim are an emerging threat to foodborne illness diseases and human health. Additionally, the growth regulators given to animals contains carcinogenic substances which can increase the risk of cancer and liver damage in human body. This is anticipated to significantly expand the market.

• Presence of Several Health Beneficial Properties to Drive the Market Growth: Studies have shown that organic meat contains up to 50 percent more omega-3 fatty acids and lower concentrations of saturated fats when compared to conventionally produced meat. Owing to presence of amino acids and nutritional values, consumption of organic meat boosts the immune system, decreased the risk of heart disease and improves eye health. This factor is fuelling the growth of organic meat market. Further, on account of increasing number of health conscious people, the market for organic meat and other organic foods is expanding rapidly with an array of innovative product options. On the back of these factors, the global organic meat market is predicted to grow significantly over the forecast period.

Challenges

• Lack of Awareness Towards Genuine Products to Hamper the Market Growth: Despite the health benefits of organic meat, there is lack of information associated with organic labelling and authenticity in production of organic meat as per the recommended organic methods. Further, the trendy concept of veganism is shifting many consumers towards vegan diet which may negatively affect the market growth. This is estimated to hinder the growth of organic meat market in the future.