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Organic Meat Market Segmentation By Product (Poultry, Beef, Pork and Others); By Distribution Channel (Supermarket, Retail Stores, Speciality Stores and Organic Stores) and By Mode of Distribution (Online and Offline) – Global Demand Analysis & Opportunity Outlook 2028

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Extensive insights into the Growth of Organic Meat Market amidst COVID-19

Before we witness the stabilization of economic growth in Europe and North America, Asia Pacific is estimated to bounce back progressively with countries such as China, India, South Korea and Japan witnessing more opportunities to recover from the losses sustained during COVID-19.

Being the biggest market in Eastern Europe, Russia is estimated to take the lowest hit, offering a sigh of relief to the businesses operating in the country. Whereas, GCC is estimated to observe low investments due to the sliding prices of crude oil.

We evaluate the strategies and commitment of the Giant Players in the market towards creating products and services that customers value and rely on.

In an attempt to control and eliminate the surge of coronavirus cases and meet the demand for required medical devices along with providing efficient medical services, there is a drastic shift of investments from authoritative bodies towards the healthcare sector. Where the aftermath of this pandemic may take years to be measured, Research Nester estimates notable expansion of e-health, gaming, and media and entertainment industries till the whole situation is contained and the plan of action for the recovery process is determined. There is an estimated probability of the growth in businesses going back a year if the condition is controlled in the next 2-3 months.                                                         Request Insights

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IN THE NEWS
  • June 2018: Tyson Foods, Inc. acquires Tecumseh Poultry LLC which is one of the leading brands of organic chicken i.e. air-chilled Smart Chicken®, to expand its product diversification.
  • May 2019: The Organic Trade Association (OTA) released a report on organic industry survey stating that in United States, in 2018, organic market broke through the $50 billion mark for the first time, with sales hitting a record $52.5 billion, up 6.3 percent from the previous year.

Introduction to Organic Meat

Organic meat is referred to the meat which is obtained from the livestock after feeding them 100% organic food. They are produced with the help of organic farming, which is all about working with nature to produce food in a sustainable way, better for animals, the environment and for humans. Organic meat is thus obtained from animals or birds raised in an organic system and their growth maintained by sound hygienic nutrition. There are strict standards for organic farming e.g. during the entire process the livestock is prohibited from the use of synthetic fertilizers, additives, pesticides, growth regulators and are regularly inspected by certifying bodies. This regulation makes organic meat healthier and tastier than the conventional meat products available in the market. 

Market Size and Forecast

Increasing concerns about meat quality and rising health consciousness as well as presence of perceived nutritional values in organic meat products are some of the significant factors boosting the market growth. The organic meat market is anticipated to record a significant CAGR over the forecast period, i.e., 2020-2028. The market is segmented by distribution channel into supermarket, retail stores, speciality stores and organic stores. Among these segments, the segment for supermarket is anticipated to hold the leading share in the market on account of high efficiency in managing supply chain and distribution of products in supermarkets and hypermarkets. CLICK TO DOWNLOAD SAMPLE REPORT

Organic-Meat-Market

Growth Drivers

Increasing Concerns Towards Degrading Quality of Synthetic Products to Boost the Market Growth

There has been a growing concern over food authenticity and detection of adulteration in various food segments on account of fraudulent substitution and mislabelling of meat products. This has resulted an extensive growth in the requirement for numerous organic products which has led to a rise in demand for organic meat. Moreover, the large-scale use of antibiotics, synthetic fertilizers and pesticides, and chemical additives during the manufacturing of processed meat have adverse effect on human health. According to the U.S. Department of Agriculture (USDA), strains of pathogens on raw beef trim are an emerging threat to foodborne illness diseases and human health. Additionally, the growth regulators given to animals contains carcinogenic substances which can increase the risk of cancer and liver damage in human body. This is anticipated to significantly expand the market.

Presence of Several Health Beneficial Properties to Drive the Market Growth

Studies have shown that organic meat contains up to 50 percent more omega-3 fatty acids and lower concentrations of saturated fats when compared to conventionally produced meat. Owing to presence of amino acids and nutritional values, consumption of organic meat boosts the immune system, decreased the risk of heart disease and improves eye health. This factor is fuelling the growth of organic meat market. Further, on account of increasing number of health conscious people, the market for organic meat and other organic foods is expanding rapidly with an array of innovative product options. On the back of these factors, the global organic meat market is predicted to grow significantly over the forecast period.

Restraints

Lack of Awareness Towards Genuine Products to Hamper the Market Growth

Despite the health benefits of organic meat, there is lack of information associated with organic labelling and authenticity in production of organic meat as per the recommended organic methods. Further, the trendy concept of veganism is shifting many consumers towards vegan diet which may negatively affect the market growth. This is estimated to hinder the growth of organic meat market in the future.

Market Segmentation

Our in-depth analysis of the organic meat market includes the following segments:

By Product

  • Poultry
  • Beef
  • Pork
  • Others

By Distribution Channel

  • Supermarket
  • Retail Stores
  • Speciality Stores
  • Organic Stores

By Mode of Distribution

  • Online
  • Offline

By Region

On the basis of regional analysis, the organic meat market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region.

The market for organic meat in North America is anticipated to hold the largest share in the market on account of presence of leading market players in the region which manufacture and market organic meat. Moreover, rising consumer preference for chemical free high quality, healthy and nutritional meat from health conscious people further increases the product demand. The market in Asia Pacific is predicted to grow at the highest rate during the forecast period as a result of growing awareness among people about multiple nutritional benefits of organic meat. Additionally, several meat producing companies are keen on expanding their business, especially in countries such as China and India on account of immense growth opportunities which further raise the demand for organic meat.

The organic meat market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC, Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis.
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis

Top Featured Companies Dominating the Market

 


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