Oral Rinse Market Trends

Growth Drivers

• Popularity of oral health: The oral rinse market may grow as oral health becomes popular and the public is becoming aware of the importance of optimal oral hygiene. Owing to this many people are including mouthwash in their dental care routines.  The World Economic Forum 2023 estimated that about 3.5 billion people are affected by oral diseases globally. Of these, more than 2 billion people have little to no access to proper oral health treatment worldwide. Oral health is becoming popular as a result of media attention, dental professionals' advice, and educational initiatives that emphasize the benefits of mouthwash. Additionally, the mouth rinse helps to freshen breath by removing odors, avoiding plaque accumulation, assisting in the prevention of cavities, and other benefits as it contains hydrogen peroxide that may increase demand for oral rinses. Moreover, the oral health monitors revenue has increased tremendously augmented by the influenced adoption and growing use of oral rinse.
• Alcohol-free oral rinse: Oral rinse and mouthwashes are not recommended for children. OTC mouthwashes contain about 25% alcohol which isn’t advised for intake under the age of 13. Attributed to this, alcohol-free oral rinse production is at a surge, especially for children. Such mouthwashes contain essential oils like thyme, peppermint, and eucalyptus oils for breath fresheners and vegetable juices like tomato, purple carrot, beet, and red cabbage for adding colors. For instance, in March 2023, TheraBreath announced the launch of its oral rinse product line for children in March 2023, which includes mouthwashes, toothpaste, lozenges, tongue scrapers, and sprays. All these products are alcohol and paraben-free and can be consumed by children under 13 years of age.

Challenges

• High pricing: The primary barrier is the immense cost of dental hygiene products. These products are pricey and will have a boost on the typical household's budget, even though they are widely available. Since oral care products can be expensive, most people cannot afford to follow what is generally considered the best way to maintain good oral hygiene.