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Oral Health Monitors Market Segmentation by Product (Toothbrush Monitors, Tooth Sensors, and Others); and by Distribution Channel (Retail Pharmacy, Consumer Stores, E-Commerce, and Others) – Global Demand Analysis and Opportunity Outlook 2030

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Extensive insights into the Growth of Oral Health Monitors Market amidst COVID-19

Before we witness the stabilization of economic growth in Europe and North America, Asia Pacific is estimated to bounce back progressively with countries such as China, India, South Korea and Japan witnessing more opportunities to recover from the losses sustained during COVID-19.

Being the biggest market in Eastern Europe, Russia is estimated to take the lowest hit, offering a sigh of relief to the businesses operating in the country. Whereas, GCC is estimated to observe low investments due to the sliding prices of crude oil.

We evaluate the strategies and commitment of the Giant Players in the market towards creating products and services that customers value and rely on.

In an attempt to control and eliminate the surge of coronavirus cases and meet the demand for required medical devices along with providing efficient medical services, there is a drastic shift of investments from authoritative bodies towards the healthcare sector. Where the aftermath of this pandemic may take years to be measured, Research Nester estimates notable expansion of e-health, gaming, and media and entertainment industries till the whole situation is contained and the plan of action for the recovery process is determined. There is an estimated probability of the growth in businesses going back a year if the condition is controlled in the next 2-3 months.                                                         Request Insights

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  • August 2020: Oral-B, a brand of Procter & Gamble, launched a rechargeable toothbrush, Oral-B iO, with innovative features, such as, linear magnetic drive, smart pressure sensor, and redesigned brush head to deliver optimal oral health.
  • April 2020: GlaxoSmithKline Consumer Healthcare Limited (India) announced its merger with Hindustan Unilever Limited (HUL). HUL is now responsible for the distribution of GSK’s Consumer Healthcare brands in India, including its leading oral healthcare brand, Sensodyne.
  • January 2020:  Ranir, a subsidiary of Perrigo Company plc acquired the assets of Steripod, a leading toothbrush accessory brand, from Bonfit America Inc (US).

Global Oral Health Monitors Market Highlights 2022-2030

The global oral health monitors market is estimated to grow with a moderate CAGR during the forecast period, i.e., 2022-2030. The rising incidence of dental diseases, and the awareness related to oral hygiene are the factors which are estimated to drive the growth of the oral health monitors market. The launch of innovative products is expected to boost the demand for oral care products in the coming years. Untreated oral disease is a major concern worldwide, affecting more than 50% of the global population. Periodontal diseases and dental caries are the key causes of the loss of natural teeth. According to the Centre for Disease Control and Prevention (CDC), in the U.S., one in every five adults aged 65 or older have already lost their teeth. Moreover, 53.8% of the total population aged 12–19 years, suffer from dental problems. The increasing prevalence of dental problems is bolstering the demand for oral health monitoring products, which, is expected to boost the market growth. For instance, an electric toothbrush can be transformed into a smart device that can provide dental professionals, patients, and insurers with insights into a patient's brushing routine. Such continuous technological advances are expected to provide lucrative growth opportunities for the players in the electric toothbrush market. Moreover, the increasing awareness of maintaining good oral health is expected to fuel the electric toothbrush product demand.

Oral Health Monitors Market

The market is segmented based on product, into toothbrush monitors, tooth sensors, and others, out of which, the toothbrush monitors segment is anticipated to grab the largest share by the end of 2022 on account of higher positive diagnosis rates and better efficiency than tooth sensors.  Furthermore, the segment is expected to grow during the forecast period backed by the rising feasibility of using toothbrush monitors among the customers. Moreover, the tooth sensors segment is also projected to garner notable share during the forecast period owing to the growing technological advancements and increasing adoption of innovative products in the oral care market.

On the basis of distribution channel, the e-commerce segment is projected to grow with a significant CAGR over the forecast period. The growth of the segment can be attributed to the increasing usage of smartphones, high internet penetration, and growing reliability on e-commerce services globally. CLICK TO DOWNLOAD SAMPLE REPORT

Major Macro-Economic Indicators Impacting the Market Growth

Healthcare Expenditure

According to the statistics by the World Health Organization, the global per capita healthcare expenditure amounted to USD 1,064.741 in the year 2017. The worldwide healthcare expenditure per person grew from USD 864.313 in 2008 to USD 1,110.841 in 2018, where the U.S. is the top country that amounted to healthcare expenditure of USD 10, 623.85 per capita in 2018. As of 2018, the domestic general government healthcare spending in the U.S. was USD 5355.79, which grew from USD 3515.82 in 2008. These are some of the factors responsible for market growth over the past few years. Moreover, as per the projections by the Centers for Medicare & Medicaid Services (CMS), the estimated average annual percent change related to National Health Expenditures (NHE) in the U.S. was 5.2% in 2020 as compared to 2019 (4.5%). Furthermore, the National Health Expenditures are projected to reach USD 6,192.5 Billion in 2028, where the per capita expenditure is estimated to touch USD 17,611 in the same year. These are notable indicators that are anticipated to create lucrative business opportunities in upcoming years.

Global Oral Health Monitors Market Regional Synopsis

Geographically, the market is segmented into North America, Latin America, Europe, Asia Pacific and the Middle East & Africa region. The market in the Asia Pacific is predicted to grow at the highest CAGR over the forecast period, owing to the increasing awareness about oral hygiene and the growing technological advancements in toothbrush technology in the region.

The market in North America is evaluated to occupy the largest share in terms of revenue during the forecast period, owing to presence of high number of small/private dental clinics with dental dispensaries and high adoption of innovative products such as toothbrush monitors, tooth sensors and, others in the region. As of 2020, there are more than 200,000 dentists working in the United States. Moreover, over 45% of the population between 2 to 19 years has cavities, or other dental problems. The growing number of dentists, and dental and orthodontic clinics in the region especially in the United States, along with the growing research and developments activities regarding oral care is estimated to boost the market growth in the region.

Oral Health Monitors Market

The global oral health monitors market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC, Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis.
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis.

Market Segmentation

Our in-depth analysis of the global oral health monitors market includes the following segments:

By Product

  • Toothbrush Monitors
  • Tooth sensors
  • Others

By Distribution Channel

  • Retail pharmacy
  • Consumer stores
  • E-commerce
  • Others

Growth Drivers

  • Growing Awareness About Oral Hygiene
  • Rising Incidence of Dental Diseases


  • Competitive Pricing Pressure Faced by Prominent Players

Top Featured Companies Dominating the Market

The global oral health monitors market consists of several established players from the oral health industry, including players such as 3M, Colgate-Palmolive Company, Kolibree SAS, Koninklijke Philips N.V., Sunstar Suisse S.A., Perrigo Company plc, Church & Dwight Co., Inc., GlaxoSmithKline plc., The Procter & Gamble Company, and Johnson & Johnson Services, Inc. among others. Moreover, the market is also witnessing participation from several small and medium size players with innovative oral health monitoring products, such as Truthbrush from Candibell Inc., Beam Brush from Beam Technologies Inc., Toothscan from Tesla Studios Ltd., and DM ScanBox from Dental Monitoring SAS among others. Further, several other players are working towards the development of advanced oral health monitoring products, including players such as Lura Health, among others.


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