Network Traffic Analytics Market Regional Analysis:
North American Market Insights
North America industry is expected to account for largest revenue share of 35% by 2035. Due to the presence of two significant economies, including the USA and Canada, North America is the hub of many international technology businesses, hyperscale data centers, data center operators, and service providers. The deployment of enhanced network capabilities and the operation of crucial communication networks are what drive the need for NTAs across all related industries.
The presence of network traffic analytics market vendors in the area, which has increased the share of direct sales and the sales of the worldwide markets covered by this region, is another element supporting the region's dominance in the market under study. The Identity Theft Resource Center's analytics indicates that in the US in 2021, there were 1862 data breaches. This amount exceeded the previous record of 1506 breaches in 2017 and rose by 68% over the 1108 breaches in 2020. Numerous cybersecurity experts also believe that this figure will keep rising through 2023 and beyond, requiring local organizations to include network traffic analytics technologies in their operations.
APAC Market Insights
Asia Pacific is anticipated to account for 25 % of the network traffic analytics market share during the projection period. The region is distinguished by the widespread use of laptops and cell phones as well as the ongoing development of high-speed data networks. As a result, several businesses in developing nations like China, India, and Australia are constructing more intricate enterprise data networks. In response to the rising frequency of cyberattacks on company networks, some governments in the Asia Pacific region are now developing regulatory reforms focused on data security. Over the course of the projection period, all of these variables are anticipated to fuel regional market expansion. A shortage of 2.1 million cyber security specialists was experienced in the Asia-Pacific area in 2022.
