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Network Traffic Analytics Market Segmentation by Component (Solution, and Service); by Deployment (Cloud, and On-Premise); and by End User (BFSI, IT & Telecom, Government, Energy & Power, and Retail) – Global Demand Analysis & Opportunity Outlook 2030

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  • July 2020- Kentik announced the launch of Synthetic Monitoring Solution as an offering for autonomous testing for cloud and hybrid networks.

  • December 2020- Cloudflare’s privacy-first web analytics software was made available for everyone, that can be easily used without changing the system’s DNS settings.

Global Network Traffic Analytics Market Highlights 2022 – 2030

The global network traffic analytics market is estimated to garner a substantial revenue and grow at a CAGR of ~14% over the forecast period, i.e., 2022 – 2030. The growth of the market can be attributed to the growing number of system applications, and increasing demand for stability and improved administration of networks around the world. Along with these, rising data volume and changes in traffic patterns globally, and escalating integration of software-defining network infrastructure with existing networks are also expected to drive market growth in in the upcoming years. In 2019, more than 40 zettabytes of data were created, captured, copied and consumed globally, which increased up to 64 zettabytes in 2020. Furthermore, advent of new technologies, such as 5G technology, internet of things (IoT), and artificial intelligence is projected to offer ample growth opportunities to the market in the near future.

Network Traffic Analytics Market

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The market is segmented by end user into BFSI, IT and telecom, government, energy and power, and retail, out of which, the BFSI segment is anticipated to hold the largest share in the global network traffic analytics market. This can be accounted to the growing utilization of banking and financial services through online portal, and rising trends of digitization in banks across emerging economies. Apart from these, increasing number of banking transactions are also predicted to drive the growth of the market segment in the coming years. Additionally, on the basis of deployment, the on-premise segment is assessed to grab the largest share during the forecast period owing to the high preference of several companies for on-premise deployment ascribing to the growing concerns regarding data security and privacy protection. 

Major Macro-Economic Indicators Impacting the Market Growth

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The never-ending growth in internet accessibility around the world along with numerous technological advancements comprising 5G, blockchain, cloud services, Internet of Things (IoT), and Artificial Intelligence (AI) among others have significantly boosted the economic growth in the last two decades. As of April 2021, there were more than 4.5 billion users that were actively using the internet globally. Moreover, the growth in ICT sector has significantly contributed towards GDP growth, labor productivity, and R&D spending among other transformations of economies in different nations of the globe. Furthermore, the production of goods and services in the ICT sector is also contributing to the economic growth and development. As per the statistics in the United Nations Conference on Trade and Development’s database, the ICT good exports (% of total good exports) globally grew from 10.816 in 2015 to 11.536 in 2019. In 2019, these exports in Hong Kong SAR, China amounted to 56.65%, 25.23% in East Asia & Pacific, 26.50% in China, 25.77% in Korea, Rep., 8.74% in the United States, and 35.01% in Vietnam. These are some of the important factors that are boosting the growth of the market.

Global Network Traffic Analytics Market Regional Synopsis

On the basis of geographical analysis, the global network traffic analytics market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and the Middle East & Africa region. The market in Asia Pacific is estimated to witness noteworthy growth over the forecast period on the back of the increasing penetration of devices such as smartphones and laptops, and continued rollout of complex enterprise data networks in the region. As of May 2021, China has the largest number of smartphone users, accounting for about 912 million people, followed by India with approximately 439 million users. In addition, growing government initiatives in Asia to improve the infrastructure of cybersecurity in the region is also anticipated to boost the market growth in the coming years. Moreover, North America is expected to acquire the largest market share during the forecast period, which can be credited to the increasing adoption of network traffic analysis in the defense and military sector, and aggressive adoption of latest technologies in the region.

Network Traffic Analytics Market

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The global network traffic analytics market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Market Players Analysis & Opportunity Outlook
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC (Finland, Sweden, Norway, Denmark), Ireland, Switzerland, Austria, Poland, Turkey, Russia, Rest of Europe), Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth Market Players Analysis & Opportunity Outlook
  • Asia-Pacific (China, India, Japan, South Korea, Singapore, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Market Players Analysis & Opportunity Outlook
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth Market Players Analysis & Opportunity Outlook

Market Segmentation

Our in-depth analysis of the global network traffic analytics market includes the following segments:

By Component

  • Solution
  • Service

By Deployment

  • Cloud
  • On-Premise

By End User

  • BFSI
  • IT and Telecom
  • Government
  • Energy and Power
  • Retail

Growth Drivers

  • Growing Number of System Applications
  • Rising Data Volume and Changes in Traffic Patterns Globally


  • High Cost of Network Traffic Analytics Solutions

Top Featured Companies Dominating the Market

  • Cloudflare, Inc.
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis
  • Awake Security Inc.
  • Broadcom Corporation
  • NEC Corporation
  • NETSCOUT Systems, Inc.
  • Netreo Incorporated
  • Core Security Technologies
  • Nokia Corporation
  • Accenture Plc
  • Kentik Technologies Inc.


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