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Mechanical Keyboard & Switch Market : Global Demand Analysis & Opportunity Outlook 2023

Published On : 06:35 AM, 5th October, 2017 REP-ID-190 Category: ICT & Electronics

Global Mechanical Keyboard and Switch Market Overview

Mechanical keyboards are equipped with separate switches under the keys of keyboards. The array of switches under the keys is assembled in such a way so that user can vary the actuating force to press the keys.Technological advancements in mechanical keyboards and designing of switches are growing across the globe which helps in providing better products and enhanced experience to the user.

                      Mechanical Keyboard Market

Market size and forecast

The global mechanical keyboard and switch market reached USD 602.1 Million in 2015 and the market is expected to garner USD 642.2 Million by the end of 2016. The mechanical keyboard and switch market is believed to expand significantly at a CAGR of 16.8 % during the forecast period i.e. 2016-2023 globally.

North-America region is expected to showcase lucrative growth in the market of mechanical keyboard and switch across the globe. The market accounted for the largest revenue share of 38% in 2015 on account of presence of large number of gaming population and rapid growth in urbanization which increased the sales of PC across the globe. However, U.S. dominated the North-America market by registering the largest revenue share of 86% in 2015. On the other hand, European and Asia-Pacific region is expected to be the fastest growing market over the forecast period i.e. 2016-2023. Rapid pace in urbanization in both the regions and rising demand in office and industrial sectors are some of the major factors predicted to bolster the demand for mechanical keyboard and switch during the forecast period 2016-2023.

The gaming population is growing rapidly worldwide and adoptions of various peripherals and gadgets are on a greatest demand than ever. Introduction of advanced PC games with numerous options and controls to perform actions in games are likely to exhibit a positive impact on the growth of mechanical keyboard and switches market in near future.

Moreover, the mechanical keyboard comes with the facility to replace and repair of switches which makes it more convenient and cost-effective for the consumers. Growing gaming points and increasing awareness towards advanced mechanical keyboards are likely to gain traction of consumer in near future.

Demand Analysis by Market Segmentation

Our in-depth analysis segmented the global mechanical keyboard and switch market in the following segments:

By Product Type

  • Linear Switches
  • Tactile Non-Clicky switches
  • Clicky Switches

By Technology

  • Wired Mechanical Keyboards
  • Wireless Mechanical Keyboards

By Application Type

  • Computer Games
  • Large scale typing
  • Others

By End-user

  •  Gaming Zones
  • Internet cafes
  • E-learning junctions
  • Household PC’s

By Region

Global mechanical keyboard and switch market is further classified on the basis of region as follows:

  • North America (United States /U.S. & Canada)
  • Latin America (Brazil, Mexico, Rest of Latin America)
  • Western and Eastern Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, Rest of Western Europe)
  • Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of Asia)
  • Middle East and North Africa (MENA)
  • Rest of World

Growth Drivers and challenges

The market of mechanical keyboard and switches is driven on the back of factors such as enhanced durability of keys, anti-ghost feature, increasing preference of gamers towards mechanical keyboards due to high accuracy and additional functions of key replacement and repair. Rise in gaming population, introduction of attractive PC games, increase in gross disposable income in developing nations and rapid urbanization across the globe are some of the factors which are expected to pave the market of mechanical keyboards and switches over the forecast period i.e. 2015-2021.

Factors such as ease of availability, light-weight keyboards, introduction of attractive and low cost keyboards with advanced features, increase in gaming points in developing nations and rising demand of mechanical keyboards in internet cafes and corporate sector on account of its durability and fast response rate are swelling the demand of mechanical keyboard and switches across the globe. 

However, factors like presence of fewer regulations on manufacturing of mechanical keyboards, availability of membrane and touch keyboards at low cost, declining sales of PC’s, rising penetration of handy gadgets such as mobile, tablets and laptops  are likely to hinder the growth of mechanical keyboard and switch market over the forecast period i.e. 2016-2023.

Moreover, availability poor quality keyboards at low cost and availability of advanced substitutes such as joysticks and multi functioning mouse are some of the factors which are expected to restraint the growth of mechanical keyboard and switch market in near future.

Key Players

The key manufacturers of mechanical keyboard and switch market as follows:

  • Logitech International S.A.
    • Company Overview
    • Key Product Offerings
    • Business Strategy
    • SWOT Analysis
    • Financials
  • Razer Inc.
  • Corsair Components Inc.
  • Trantek Electronics Co. Ltd.
  • Rapoo Corporation 
  • OMRON Corporation
  • Rantek Electronics Co., Ltd.
  • Huizhou Greetech Electronics Co. Ltd. 
  • Dell Inc.
  • Lenovo Group Ltd.

Scope and Context

Overview of the Parent Market

Analyst View

Segmentation

The Global Mechanical Keyboard and Switch Market is segmented as follows:

  • By Product type Market Size and Y-O-Y Growth Analysis
  • By Technology type Market Size and Y-O-Y Growth Analysis
  • By Application type Market Size and Y-O-Y Growth Analysis
  • By End-user Market Size and Y-O-Y Growth Analysis

By Regions

  • North America (U.S., Canada) Market Size and Y-O-Y Growth Analysis
  • Latin America (Mexico, Brazil, Rest of Latin America) Market Size and Y-O-Y Growth Analysis
  • Western and Eastern Europe (Germany, Italy, Spain, France, U.K, Benelux, Hungary, Rest Of Western Europe, Russia Poland, Rest of Eastern Europe) Market Size and Y-O-Y Growth Analysis
  • Asia-Pacific (China, India, Singapore, Japan, Australia and New Zealand and Rest of Asia) Market Size and Y-O-Y Growth Analysis
  • Middle East and North Africa (MENA) Market Size and Y-O-Y Growth Analysis
  • Rest of World  Market Size and Y-O-Y Growth Analysis

Market Dynamics

Supply and Demand Risk

Competitive Landscape

Porter’s Five Force Model

Geographical Economic Activity

Key Players (respective SWOT Analysis) and their Strategies and Product Portfolio

Recent Trends and Developments

Industry Growth Drivers and Challenges

Key Information for Players to establish themselves in current dynamic environment

 

                  Key Answers Captured in Report?

Which geography would have better demand for product/services?
What are the strategies adopted by big players in the regional market?
Which country would see the steep rise in CAGR & year-on-year (Y-O-Y) growth?
What is the current & expected market size in next five years?
What is the market feasibility for long term investment?
What opportunity the country would offer for existing and new players in the market?
What is risk involved for suppliers in the geography?
What factors would drive the demand for the product/service in near future?
What is the impact analysis of various factors in the market growth?
What are the recent trends in the regional market and how successful they are?

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