Live Streaming Video and Camera Market Trends

Growth Drivers

• Integration of augmented reality in live streaming camera – The increasing integration of augmented reality (AR) in live streaming is drastically changing the way content is created and consumed. AR allows streamers to create interactive scenarios that can engage more audiences. Streamers can also use AR technology to personalize their content for viewers. In July 2020, Blippar became the first company to launch AR product launch event for OnePlus. The company extended its typical short-from AR environment and created a completely new and immersive format with 26-minute live-streamed event.
• Rising efforts by content creators to promote live streaming - By constantly communicating in real-time with their audiences, influencers, and content creators have contributed substantially to the popularity of live streaming. Social media influencers, content creators, and celebrities constantly communicate with their audiences through live streaming, enhancing its popularity. They use several platforms such as Twitch, YouTube, Facebook, and even TikTok and use various graphics, virtual environments and interactive elements to create immersive experiences and interact with their audiences.
  
  Zhejiang Luyuan Electric Vehicle Co., Ltd, became officially recognized as having the longest live stream video on September 20, 2022, reporting in 624 hours, 37 minutes, and 55 seconds. The prior record was set by YouTuber AboFlah, also known as Hassan Suleiman, who streamed "The World's Coolest Winter," an attempt to raise money for refugee help.
• Rising number of workforces operating remotely - COVID-19 has drastically changed the way traditional organizations used to operate. It accelerated the remote work model which further influenced the need for live streaming. According to the U.S. Bureau of Labor Statistics, in August 2023, approximately one in five workers (19.5%) worked distantly in the U.S. Hence, an excellent way to communicate and work collaboratively with distant staff is through live streaming. Corporate companies are inclined towards live streaming to make any event such as virtual meetings, brainstorming workshops, training courses, or social gatherings, more engaging and interesting.

Challenges

• Growing bandwidth and connectivity issues - Delivering high-quality streams requires greater bandwidth. This latency can affect viewer experience in live events in which real-time interaction is necessary. Buffering and low-quality streams can be a result of low internet connectivity and insufficient bandwidth. This can also restrict live streaming video and camera market expansion in regions with inadequate network connections.
• Surging concerns over security - Live streaming platforms at times collect personal information from the users. Thus, ensuring that this information is protected against unauthorized access is crucial. Many companies and individuals may lack enough funds to deploy advanced security solutions which can hamper overall live streaming video and camera market growth during the forecast period.