Lead Intelligence Software Market Trends

Growth Drivers

• Growing IT spending– resulting into more business marking their presence online and building digital customer database. For instance, in 2020, the overall IT spending was estimated to be more than USD 85billion in India.

• Emergence of Digital Technologies –is responsible for boosting digital transformation of various businesses, processes and products, which is escalating the need for lead intelligence software to capture potential customers. For instance, it was found that, the United States and China accounted for ~75% of all blockchain technologies related patents and ~50 % of global spending on IoT.

• Upsurge in the Business to Consumer (B2C) E-Commerce–it estimated that in 2018, approximately 1.4 billion people preferred online shopping worldwide.

• Increasing Lead Generation–more than 50% of marketers allocate almost half of their budget on lead generation campaigns. The data is further utilized by ~84% of marketers to collect details from leads and contact ideal prospects with the help of lead intelligence software.

Challenges

• StringentPrivacy Policy and Security Regulations
• Additional Investments for Customized Integration
• Different Industry-specific Needs

The global lead intelligence softwaremarket is segmented and analyzed for demand and supply by type into on-premises and cloud-based segments. Amongst these segments, the cloud-based segment is anticipated to garner the largest revenue by the end of 2031, backed by the growing volume of workloads and data in the cloud along with the surge in the cloud computing worldwide. As per a recent report, which captured the insights of 750 global cloud decision-makers and users about the public, private, and multi-cloud markets, stated that 92% of enterprises have a multi-cloud strategy and 80% have a hybrid cloud strategy.