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Japan Window Coverings Market Segmentation by Type (Window Blinds, Window Shutter, Window Shades, Curtains & Drapes, and Others); by Curtain Rail Type (Rods, and Tracks); by Distribution Channel (Online, and Offline); and by End-User (Residential, and Commercial) – Demand Analysis & Opportunity Outlook 2020-2030

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Inflation And Looming Recession to Haunt Businesses:

In 2022 & 2023, market players expected to sail in rough waters; might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain. Further, U.S. economy is expected to grow merely by 3% in 2022.

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Purchasing power in the couPurchasing power in the country is expected to fell nearly by 2.5%. On the other hand, European countries to see the worst coming in the form of energy crisis especially in upcoming winters!! Right after COVID-19, inflation has started gripping the economies across the globe. Higher than anticipated inflation, especially in western world had raised concerns for national banks and financial institutions to control the economic loss and safeguard the interest of the businesses. Increased interest rates, strong USD inflated oil prices, looming prices for gas and energy resources due to Ukraine-Russia conflict, China economic slowdown (~4% in 2022) disrupting the production and global supply chain and other factors would impact each industry negatively.                                                         Request Insights

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  • July 2021: TOSO Company, Ltd. announced that it has launched a series of new products, which included curtain rails, hanging bars, and Roman shades. Amongst these products, the Mono 16 curtain rail had a minimal design curtain pole and was available in three monotone colors, i.e., black, dark grey, and latte white.

  • June 2021: Nanik Japan, Inc. announced that it has launched its light series wood blinds, a product which uses paulownia wood, familiar to the Japanese people. The product is available in 15 different standard colors with a blade size of width 50mm and 63mm.

Japan Window Coverings Market Highlights Over 2020 - 2030

The Japan window coverings market is estimated to garner a revenue of USD 1018.9 Million by the end of 2030, by growing with a CAGR of 4.1% over the forecast period, i.e., 2021 – 2030. Moreover, in the year 2020, the market registered a revenue of USD 685.2 Million. The growth of the market can primarily be attributed to the rising urbanization in the country, and the increasing disposable income of the individuals of the nation, which is driving the need for aesthetic goods, such as window curtains, drapes, and others, amongst the citizens. Moreover, the growing hospitality sector in the nation, backed by the increasing number of tourist arrivals and rising travel spending, is also expected to create numerous opportunities for the market growth in the coming years.

Japan Window Coverings Market Graph

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Japan is among the largest and most developed economies in the world. The nation also recorded to have the third largest economy in the world, behind the United States and China. According to the statistics by the World Bank, the GDP of Japan increased from USD 4.389 Trillion (in current US$) in the year 2015 to USD 5.065 Trillion in the year 2019. As a result, the population of the country enjoys a very high standard of living. 


The people in Japan are increasingly preferring for window coverings so as to enhance the aesthetics of the window as well as the room. Moreover, with the rising focus of the government of the nation to promote its tourism and hospitality industry, there is a rising need amongst the owners of hotels to have world class standards of their rooms, which in turn is also expected to drive the demand for window coverings in the country. Besides this, the rising trend of rental houses in the nation is also projected to raise significant growth opportunities for market growth during the forecast period.

Growth Drivers and Challenges Impacting the Growth of the Japan Window Coverings Market

Growth Drivers

  • Increasing Urbanization and Rising Household Disposable Income of Individuals
  • Growing Tourism and Hospitality Industry in Japan


  • Increasing Preference for Smart Glass over Window Coverings

Japan Window Coverings Market Segmentation Synopsis

The Japan window coverings market is segmented by type into window blinds, window shutter, window shades, curtains & drapes, and others. Out of these, the window blinds segment is expected to generate the largest revenue of USD 371.6 Million by the end of 2030 by growing with the highest CAGR of 4.9% during the forecast period. Additionally, the segment registered a revenue of USD 231.6 Million in the year 2020. By curtain rail type, the market is segmented into rods, and tracks. Out of these, the rods segment generated the largest revenue in the year 2020, and is further expected to hold the highest market share during the forecast period. By distribution channel, the market is segmented into offline and online. Out of these, the offline segment is expected to grow with the highest CAGR of 4.1% during the forecast period and also attain the largest revenue by the end of 2030. Moreover, by end-user, the market is segmented into residential, and commercial. Out of these, the residential segment is projected to generate the largest revenue by the end of 2030. The commercial segment, on the other hand, is expected to grow with the highest CAGR of 4.3% during the forecast period.

Key Companies Dominating the Market

Our report has covered detailed company profiling comprising company overview, business strategies, key product offerings, financial performance, key performance indicators, risk analysis, recent developments, regional presence, and SWOT analysis among other notable indicators for competitive positioning. Some of the prominent industry leaders in the Japan window coverings market that are included in our report are TOSO Company Limited, Nichibei Co., Ltd., Nien Made Enterprise Co., Ltd., Hunter Douglas N.V., Silent Gliss International Ltd., Nanik Japan, Inc., Carolina Blind Crafters, Lutron Electronics Co., Inc., Tachikawa Corporation, and others.

Key Reasons to Buy Our Report

  • The report covers detailed analysis comprising market share attained by each market segment and its sub-segments.
  • It covers market dynamics including growth drivers, trends, potential opportunities, price trend analysis and challenges that impact the market growth.
  • The report includes detailed company profiles of the major players dominating the market.
  • We use effective research methodologies to calculate the market numbers and provide value-added assessment for overall growth.
  • We provide customized reports as per the clients’ requirement helping them to see possible and unexpected challenges and unforeseen opportunities in order to help them reach their goal.


  1. Market Definition
    1. Definition
    2. Market Segmentation
  2. Assumptions and Acronyms
  3. Research Methodology
    1. Research Process
    2. Primary Research
    3. Secondary Research
    4. Market Size Estimation
  4. Executive Summary – Japan Window Coverings Market
  5. Industry Value Chain Analysis
    1. Manufacturers
    2. Distributors
    3. End-Users
  6. Market Dynamics
    1. Market Drivers
    2. Market Trends
  7. Key Market Opportunities
  8. Major Roadblocks for the Market Growth
  9. Regulatory and Standards Landscape
  10. Impact of COVID-19 on the Japan Window Coverings Market (2020-2030)
    1. Impact on the Demand
    2. Impact on Window coverings Providers
    3. Impact on Strategy
    4. Impact on the Manufacturers
    5. Impact on Spending of End-Users
    6. Impact on New Market Entrants
  11. Technological Assessment
  12. Customer Preference Analysis
  13. Average Pricing Analysis
  14. Comparative Analysis
  15. Competitive Landscape
    1. Market Share Analysis, 2020
    2. Competitive Benchmarking
    3. Company Profiles
      1. TOSO Company Limited
      2. Nichibei Co., Ltd.
      3. Nien Made Enterprise Co., Ltd.
      4. Hunter Douglas N.V.
      5. Silent Gliss International Ltd.
      6. Nanik Japan, Inc.
      7. Carolina Blind Crafters
      8. Lutron Electronics Co., Inc.
      9. Tachikawa Corporation
  16. Japan Window Coverings Market 2020-2030
    1. Market Overview
    2. By Value (USD Million)
  17. Japan Window Coverings Market – Segmentation Analysis 2020-2030
    1. Type
      1. Window Blinds, 2020-2030F (USD Million)
      2. Window Shutter, 2020-2030F (USD Million)
      3. Window Shades, 2020-2030F (USD Million)
      4. Curtains and Drapes, 2020-2030F (USD Million)
      5. Others, 2020-2030F (USD Million)
    2. Curtain Rail Type
      1. Rods, 2020-2030F (USD Million)
      2. Tracks, 2020-2030F (USD Million)
        1. Corded Tracks, 2020-2030F (USD Million)
        2. Bay Window Tracks, 2020-2030F (USD Million)
        3. Uncorded Tracks, 2020-2030F (USD Million)
        4. Double Curtain Tracks, 2020-2030F (USD Million)
        5. Others, 2020-2030F (USD Million)
    3. Distribution Channel
      1. Offline, 2020-2030F (USD Million)
      2. Online, 2020-2030F (USD Million)
    4. End-User
      1. Residential, 2020-2030F (USD Million)
      2. Commercial, 2020-2030F (USD Million)
        1. Hotels & Restaurants, 2020-2030F (USD Million)
        2. Hospitals, 2020-2030F (USD Million)
        3. Academic Institutions, 2020-2030F (USD Million)
        4. Office Buildings, 2020-2030F (USD Million)
        5. Others, 2020-2030F (USD Million)
  18. Cross Analysis

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