Curtains and Window Blinds Market Size & Share, by Material (Cotton, Linen, Polyester, Wood, PVC, Metal); Product (Curtain & Drapes, Window Blinds, Window Shades, Solar Screens, Connected); Distribution Channel (B2B, B2C, E-Commerce); End-user (DIY, DIFM); Price Range (High, Medium, Low) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2023-2035

  • Report ID: 4735
  • Published Date: Mar 16, 2023
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2023-2035

Curtains and Window Blinds Market size is poised to cross USD 35 Billion by the end of 2035, growing at a CAGR of 4% during the forecast period, i.e., 2023-2035. In the year 2022, the industry size of curtains and window blinds was over USD 21 Billion. The growth of the market can be attributed to growing urbanization which is further boosting the construction activities. Around 4.4 billion people, or 56% of the world's population, reside in urban areas. By 2050, approximately 7 out of 10 people would live in cities, with the urban population predicted to more than double from its current size. Hence this growing urban population is demanding for more houses. Additionally, the demand for smart homes is also growing. In the world, there are reportedly about 170 million smart homes. Furthermore, Americans prefer home automation devices more than people in other countries, with a penetration rate of approximately 30% and an estimated 40 million smart homes.  Hence, the manufacturers are more focusing on automated curtains and window blinds.

Moreover, many business leaders have been developing unique solutions, including intelligent air-purifier curtains and blinds, to differentiate themselves from the competition and change the business landscape in response to the rising pollution levels brought on by urbanization. Along with filtration, smart curtains also offer a convenience element that is winning over more and more consumers, both residential and commercial. Another important aspect that is anticipated to significantly influence market growth during the forecast period is the rise in popularity of smart homes around the globe. The market for curtains and window blinds is also growing as a result of people’s increasing desire to bring in changes in both home and business interior design.

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Curtains and Window Blinds Sector: Growth Drivers and Challenges

Growth Drivers

  • Rise in Spending on Home Remodeling - In 2020, in US, the median amount spent on renovations by a household increased to more than USD 13,000, and around 50% of respondents stated they had remodelled their homes. When it comes to home remodeling the foremost aspects people consider is the curtains. Whether, it is curtains or blinders, their design are known for complimenting the interior décor. Matching the curtains to the bedding in the bedroom could convey both comfort and design know-how. Hence, when spending on remodeling, people are also estimated to spend on curtains and window blinds.
  • Increasing Residential & Non-Residential Construction Activities- There has been growing demand for residential and non-residential buildings which has led to rise in construction projects and also rise in investment in the same. Public residential construction investments in the US saw a considerable rise in value between 2002 and 2021. In 2021, the public sector invested about USD 10 billion in residential development projects. Hence large number of people are estimated to have their own houses which would further increase the demand for furniture and fixtures of fixed assets. Which is why the market for curtains and window blinds is estimated to grow.
  • Increase in Income Level of the Population- From about 90 million homes in 2019, it was predicted that 130 million families would have an annual income of between USD 3000 and USD 9000 by 2022. Hence, owing to the growing income level large number of population their purchasing power is also estimated to boost, which would further boost the market growth.
  • Growth in E-commerce Platforms for Home Decor 0- Since consumers spent more time at home and home expenditure became a primary concern in US, internet spending in the furniture, appliances, and equipment category soared to about USD 13 Billion in Q2 2020, making it the largest quarter ever.
  • Upsurge in Expenditure on Office Ambience and Interior - Maintaining office ambience is crucial for every organization. According to about 51% of US workers, they are more productive when they are not in a noisy office. Hence, large number of organizations are expected to spend more on window blinders as it avoids the noise entering the room. Moreover, while working in a space that is aesthetically pleasant and has adequate illumination, employees are more productive.  Blinds are the perfect window covering for the boardroom and workplace as they're able to give many people a productive boost and lighten their workload.


  • Ineffectiveness of Blinds - Window coverings including blinds are notoriously ineffective in retaining heat. The main cause is owing to convection heat transfer occurs, and blinds have no effect on prevent this heat loss. In addition, materials used in blinds, including metal or plastic, are poor heat conductors. Heat is so easily lost via the slats and into the adjacent room. A concerning flaw is that window-blind mechanisms are prone to breaking, especially if users select those constructed of metal or plastic. The window blinds may become ineffective or faulty if users handle the cord or slats improperly. Wind gusts have the potential to damage window blinds by making them flap. Hence, this factor is estimated to hinder the growth of the market.
  • High Cost of Blinds
  • Lack of Awareness of Consumer

Curtains and Window Blinds Market: Key Insights

Base Year


Forecast Year




Base Year Market Size (2022)

USD 21 Billion

Forecast Year Market Size (2035)

USD 35 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Curtains and Window Blinds Segmentation

The global curtains and window blinds market is segmented and analyzed for demand and supply by product into curtain & drapes, window blinds, window shades, solar screens, and connected. Out of which, the curtain & drapes segment is anticipated to garner the highest revenue by the end of 2035. The adoption of curtain & drapes is growing among people all around the globe. These products are easily affordable and have simple design. Moreover, the atmospheric and aesthetic appeal of the living space is substantially improved by curtains and draperies, which also serve as privacy screens, air filters for airborne pollutants, and sun protection. Hence, owing to this, the adoption of curtains and drapes are growing. Also, there has growing demand for blackout curtains owing to the growing greenhouse gases around the globe. Blackout drapes could block out light and heat in the summer and trap heat throughout the winter. About 10 to 24 percent of thermal energy is lost through the windows. Both power expenses and greenhouse gas emissions could be decreased by approximately 24% by using blackout curtains to reduce this loss.

The global curtains and window blinds market is also segmented and analyzed for demand and supply by distribution channel into B2B, B2C, and E-Commerce. Amongst these, the B2C segment is expected to grow significantly over the forecast period, backed by growing brand awareness among people, along with rising demand for customization of products. Moreover, the B2C business model has reduced the cost of doing business in a number of areas, including hiring employees, paying for goods and services, mailing out confirmations, having phone conversations, performing clerical work, and having to establish physical sites. Reaching practically everyone's smartphone screen is now simpler than ever owing to the increase in social media activity. Owing to this, B2C eCommerce is significantly superior to newspaper ads and billboard hoardings. Anyone, who sees an advertisement for any business or any goods could contact them with just one click and make a quick transaction. Hence, owing to this, the segment is estimated to grow.

Our in-depth analysis of the global curtain and window blinds market includes the following segments 

                  By Material

  • Cotton
  • Linen
  • Polyester
  • Wood
  • PVC
  • Metal



              By Product

  • Curtain & Drapes
  • Window Blinds
  • Window Shades
  • Solar Screens
  • Connected


               By Distribution Channel

  • B2B
  • B2C
  • E-Commerce

                By End-User

  • DIY
  • DIFM

                By Price Range

  • High
  • Medium
  • Low

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Curtains and Window Blinds Industry - Regional Synopsis

Asia Pacific Market Forecast

The Asia Pacific curtains and window blinds market, amongst the market in all the other regions, is projected to hold the largest market share by the end of 2035, backed by rising growing disposable income, which is further estimated to increase the spending on home remodeling, along with rising construction activities in this region. Also, there has been growing shift of people into urban region. In Asia, an additional 1.2 billion people would live in urban areas by 2050, a growth of 50%. Hence, this factor is also estimated to boost the growth of the market in this region. Additionally, there has been boost in hotel projects owing to the rise in tourism in this region. With almost 64 million foreign visitors arriving in China in 2019, the country saw the most visitors in the Asia Pacific region. In contrast, about 5 million foreign visitors arrived in Cambodia in 2019.

North America Market Forecast

The North America curtains and window blinds market, amongst the market in all the other regions, is projected to grow with the highest CAGR during the forecast period. The growth of the market in this region can be attributed to growing trend of smart house owing to the growing income of people. Many manufacturers are working on including AI in curtains and blinds in this region, which would further contribute to smart home. Regular curtains are transformed into "smart" curtains by adding a motor and a remote control that could be accessed through applications to move the curtains where they are needed. Moreover, the DIY movement is spreading widely in North America. Hence, the widespread availability of window treatments with simple installation processes further supports these activities. Also, a significant concentration of companies with established distribution networks are expected to contribute to the market’s growth in this region.

Europe Market Forecast

Additionally, the market in Europe region is also estimated to have a significant growth, backed by growing interior design projects in this region. Moreover, there has been growing demand for eco-friendly blinds in Europe region. Sustainable materials such as bamboo, recycled plastic, and even recycled paper are used to make a variety of eco-friendly window blinds. The same amount of privacy and style could be achieved with eco-friendly window blinds at a lower environmental cost. Recycled plastic is used to create yet another kind of environmentally friendly window covering. Recycled plastic is more environmentally friendly since it requires less energy to make than new plastic. Additionally, growing construction activities in this region are also estimated to boost the market in this region over the forecast period. The real estate market has grown significantly in recent years, raising the value of residential houses. When there are more commercial buildings, there is an increase in demand for window coverings. Also, the curtains and window blinds market depend heavily on consumer spending. Brand recognition and television commercials have also contributed to the expansion of the curtains and window blinds market.

Research Nester
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Companies Dominating the Curtains and Window Blinds Landscape

    • Draper, Inc.
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Stevens (Scotland) Ltd
    • Advanced Window Blinds
    • Hillarys
    • Aluvert Blinds
    • Aspect Blinds
    • Budget Blinds, LLC
    • Hunter Douglas Inc.
    • Springs Window Fashions
    • Ching Feng Home Fashions Co., Ltd


In The News

  • Vitale was a new brand of custom window treatments that Springs Window Fashions introduced. It offers a solution-oriented, condensed assortment of items in a variety of well-liked colours and styles. For the homeowner looking for stunning, custom window treatments with a level of design and craftsmanship unmatched by off-the-shelf, stock products, Vitale offers the ideal option.

  •  Draper, Inc. announced the launch of Draper Home, a line of motorised window treatments ideal for any home. Draper Home is a perfect fit for them and integrators similarly, according to Randy Reece, director of audiovisual sales and marketing at Draper. For many of these people, it comes naturally. They are already producing residential-style products since they are already in the house.

Author Credits:  Anil Kumar, Ipsheeta Dash

  • Report ID: 4735
  • Published Date: Mar 16, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

The major factors driving the growth of the market are increasing residential & non-residential construction activities, increase in income level of the population, rise in spending on home remodeling, and others.

The market is anticipated to attain a CAGR of 4% over the forecast period, i.e., 2023-2035.

Ineffectiveness of blinds, high costs of blinds, and lack of awareness among consumer are estimated to be the growth hindering factors for the market expansion.

The market in the Asia Pacific region is projected to hold the largest market share by the end of 2035 and provide more business opportunities in the future.

The major players in the market are Draper, Inc., Stevens (Scotland) Ltd, Advanced Window Blinds, Hillarys, and more.

The company profiles are selected based on the revenues generated from the product segment, the geographical presence of the company which determines the revenue generating capacity as well as the new products being launched into the market by the company.

The market is segmented by material, product, distribution channel, end-user, price range, and by region.

The B2C segment is anticipated to garner the largest market size by the end of 2035 and display significant growth opportunities.
Curtains and Window Blinds Market Report Scope

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