Intelligent Apps Market Outlook:
Intelligent Apps Market size was valued at USD 45 billion in 2025 and is estimated to reach USD 629.9 billion by the end of 2035, expanding at a CAGR of 30.2% throughout the forecast period, from 2026 to 2035. In 2026, the industry size of intelligent apps is estimated at USD 58.5 billion.
The market is driven by the continuous progress in artificial intelligence (AI) and machine learning (ML). These technologies are making it possible to develop applications that are not only automated but also context-aware and adaptive, providing a highly tailored user experience. The growth of the market is further stimulated by growing requirements for data-driven insights and increasing demand for greater efficiency in consumer and enterprise environments. A crucial trend propelling the market growth is the adoption of generative AI, enabling apps to generate content, automate sophisticated workflows, and engage with users in a more natural and conversational way. In February 2024, Salesforce, Inc. unveiled Einstein Copilot and the Einstein Trust Layer, infusing conversational AI in its enterprise apps to securely automate sales, service, and marketing workflows. This trend highlights the industry's emphasis on building smart, trusted, and effective business solutions.
Government policies that are designed to enhance national cybersecurity and advance digital innovation are also fueling the market's growth. As governments set new standards for data security and privacy, the need for smart apps that can comply with these is increasing. These rules are inducing developers to create more secure and reliable apps, creating more trust among users. In May 2024, the U.S. government released Version 2 of the National Cybersecurity Strategy Implementation Plan, which outlines more than 100 initiatives to implement the country's cybersecurity strategy in critical infrastructure and federal networks. This initiative, coupled with similar initiatives around the world, is building a safer and standardized platform for intelligent app development and deployment, further fueling market growth.
