Global Intelligent Apps Market Size, Forecast, and Trend Highlights Over 2025-2037
Intelligent Apps Market size was valued at USD 36.4 billion in 2024 and is estimated to reach USD 1,129.3 billion by the end of 2037, expanding at a CAGR of 30.2% throughout the forecast period, from 2025 to 2037. In 2025, the industry size of intelligent apps is estimated at USD 44.2 billion.
The intelligent apps market is closely linked with the global trade in deliverable services and information and communication technology goods. In 2023, the exports of digitally deliverable services increased by 9.0%, bolstered by the contribution of emerging economies, approximately USD 1,070 billion worth of contribution. The growth reflects the role of digital services in global trade, which are key to the deployment of I-Apps. Moreover, the market’s supply chain is influenced by the trade of essential hardware components. For instance, in 2023, the U.S. imported USD 18.6 billion worth of lithium-ion batteries, with the import value quadrupling in comparison to 2020. These batteries are vital for powering devices that utilize intelligent applications. The supply chain dynamics are integral for stakeholders in the I-Apps market, as they influence the pricing strategies, production costs, as well as market competitiveness.
An emerging factor of the I-Apps market’s growth is the offloading of intelligent applications globally to edge devices. This trend is particularly evident in larger enterprises with facilities dispersed geographically. Additionally, the trend is to facilitate latency-sensitive I-Apps to function closer to the source of data generation. In 2024, the U.S. National Institute of Standards and Technology (NIST) reported that enterprises that deployed private 5G networks with localized I-Apps bolstered by AI experienced more than 40% improvement in analytics speed. Such successful use cases bode well for the continued growth of the market.
Intelligent Apps Sector: Growth Drivers and Challenges
Growth Drivers
- Proliferation of smartphones and mobile applications: The widespread adoption of smartphones and mobile applications has been instrumental in increasing the demand for intelligent apps. By the end of 2025, an approximate of 7.3 billion smartphones are estimated to be in use globally. The number accounts for around 85% of all mobile phones worldwide. The numbers also reflect an extensive user base, which bodes well for the deployment of I-Apps. Another trend supporting the rising number of smartphone users is the heightened deployment of 5G across the world.
- Rising demand for AI-powered enterprise applications: A major driver of the global intelligent apps market is the surging demand for enterprise applications. These applications seamlessly integrate AI and ML to improve the overall efficiency. By the end of 2024, more than 43% of global enterprises had adopted CRM systems or ERP systems bolstered by AI. For instance, Einstein AI of Salesforce powered over 1.1 trillion predictions weekly in 2024 to streamline enterprise workflows. Stakeholders will be encouraged to map the considerable operational impact, with AI-powered apps reportedly ushering a 28% improvement in task efficiency, contributing to the expansion of the I-Apps sector. Additionally, as a greater number of enterprises embrace digital transformation, the potential of intelligent business applications to experience exponential demand is rife.
AI & ML Impact on the Intelligent Apps Market
The advent of AI and ML have reshaped the global I-Apps market through the streamlining of product development. Major developers in the market now rely on AI for simulation-based design and hyper-personalization. These tools have allowed companies to reduce time-to-market (TTM). The table below highlights the outcome of AI and ML integration in key players:
|
Company |
AI/ML Use Case |
Measured Impact |
|---|---|---|
|
Qure.ai |
AI diagnostics in imaging |
65–75% annual revenue growth (2023–24) |
|
Optimal Dynamics |
AI fleet optimization |
24.3% boost in weekly truck revenue |
|
Uber Freight |
AI route prediction |
10–14% cut in empty miles; 30s wait time |
|
Walmart |
AI inventory & demand forecasting |
21% drop in inventory cost; 15% sales gain |
|
Swap |
AI logistics forecasting |
Reduced delays; secured $40.3M growth funding |
5G Deployment Impact on Intelligent Apps Market
The global intelligent apps market is favorably impacted by the widespread deployment of 5G. Robust 5G infrastructure allows low-latency connectivity, which is vital to ensure improved user experiences. The connectivity improvement has ensured that intelligent apps can monitor and optimize operations. The favorable impact can be measured in multiple sectors, from logistics, consumer electronics to government agencies. The table below highlights the key use cases:
|
Company/Entity |
Use Case |
Measured Impact |
|---|---|---|
|
Vodafone UK |
5G mobile ordering in stadiums |
£115M projected annual boost by 2029 |
|
Healthcare Sector |
5G telemedicine & remote surgery |
Real-time data, improved patient outcomes |
|
Retail Industry |
Personalized shopping apps via 5G |
+81% investment in 2023 |
|
EdTech Platforms |
Intelligent tutoring with 5G |
+51% funding for real-time feedback tools |
Challenges
- Escalation of semiconductor supply chain disruptions: The I-Apps market’s growth faces impediments due to semiconductor shortages. Semiconductors are vital for the 5G modules and AI accelerators embedded in intelligent devices. As per the U.S. Department of Commerce, the semiconductor supply chain faced disruptions in 2023 leading to a more than 10% of delay in hardware availability for device manufacturers. While supply chain diversification efforts are underway, the costs associated with diversification can deter comparatively smaller players and impact their market access.
Intelligent Apps Market: Key Insights
| Report Attribute | Details |
|---|---|
|
Base Year |
2024 |
|
Forecast Year |
2025-2037 |
|
CAGR |
30.2% |
|
Base Year Market Size (2024) |
USD 36.4 billion |
|
Forecast Year Market Size (2037) |
USD 1,129.3 billion |
|
Regional Scope |
|
Intelligent Apps Segmentation
Type (Enterprise Apps, Consumer Apps)
The enterprise apps segment in intelligent apps market is projected to hold a lucrative revenue share of 58.8% by the end of 2037 and maintain dominance. The segment’s expansion is owed to the rising requirement for digitization and automation in business practices. According to the U.S. Small Business Administration, around 68% of enterprises are actively investing in AI-powered applications by the first quarter of 2024. The digital transformation initiatives worldwide have been impacted by the COVID-19 pandemic, driving the demand for workflow automation. Additionally, intelligent enterprise apps have been successful in assisting businesses to reduce costs, ensuring the sustained growth of the segment throughout the forecast timeline.
Deployment (Cloud, On-Premises)
The cloud-based deployment segment in intelligent apps market is projected to hold a leading revenue share of 65.8% during the forecast period. A major driver of the segment is the increasing adoption of cloud infrastructure, bolstered by the cost-efficiency on offer. For instance, the U.S. General Services Administration has reported that the adoption of cloud infrastructure increased by 35.2% in 2023, with the number slated to expand further by the end of 2025. Another major benefit of cloud-based deployment is the global accessibility, which is essential for all I-Apps.
Our in-depth analysis of the global intelligent apps market includes the following segments:
|
Type |
|
|
Deployment |
|
|
Industry Vertical |
|
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Customize this ReportIntelligent Apps Industry - Regional Synopsis
North America Market Forecast
The North America intelligent apps market is projected to hold a 38.3% revenue share throughout the anticipated timeline. The regional market’s leading share is characterized by a well-established technological infrastructure as well as an early shift to digital economy models. The region also benefits from high-speed internet penetration, as well as major investments in AI and ML research. For instance, the U.S. alone is expected to contribute more than 24% of global AI research by the end of 2025.
A vital contributing factor to the U.S. market’s growth is the extensive investments in the private sector, as well as a supportive regulatory ecosystem. In 2023, private companies in the U.S. invested over USD 40 billion in AI technologies. Additionally, within the U.S. market, opportunities are rife for the deployment of enterprise apps as the country seeks to maintain a strategic dominance in the broader AI market.
Asia Pacific Market Forecast
The APAC intelligent apps market is projected to experience the fastest expansion during the forecast period, by rising at a CAGR of 44.3%. The APAC region commands a major share in the global I-Apps market, supported by favorable government policies and an extensive base of smartphone users. Opportunities within the APAC market are rife in multiple emerging economies. For instance, the National Strategy of AI in India is boosting I-App usage across varied sectors, while South Korea has taken a proactive stance in integrating I-Apps in manufacturing hubs. In 2023, more than 65% of internet users were concentrated in APAC, creating significant opportunities for the market’s expansion.
The China market is poised to maintain its dominant revenue share in APAC. Key trends in the market include the rapid adoption of super apps such as WeChat, which is integrated with e-commerce as well as personalization capabilities. In addition, the domestic market is reinforced by the push to create a robust digital economy, creating opportunities for the proliferation of I-Apps in multiple sectors.
Companies Dominating the Intelligent Apps Landscape
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
Major Players in the Intelligent Apps Market
The global I-Apps market remains at a high-growth, early-to-mid adoption stage, particularly in industrial and enterprise settings. The market remains competitive with major tech giants such as Microsoft, Google, and Amazon Web Services expanding their AI services to cater to a broader developer base. Strategic initiatives that are evident within the market include mergers and acquisitions, and major R&D investments in a bid to ensure a competitive edge. The table below highlights the major players in the intelligent apps market:
|
Company Name |
Country of Origin |
2024 Revenue Share (%) |
|
Google LLC |
USA |
12.9% |
|
Microsoft Corporation |
USA |
11.6% |
|
Amazon Web Services, Inc. |
USA |
9.5% |
|
Apple Inc. |
USA |
8.8% |
|
SAP SE |
Germany |
7.4% |
|
Salesforce, Inc. |
USA |
XX |
|
Oracle Corporation |
USA |
XX |
|
IBM Corporation |
USA |
XX |
|
Samsung Electronics Co., Ltd. |
South Korea |
XX |
|
Baidu, Inc. |
China |
XX |
|
Infosys Limited |
India |
XX |
|
Wipro Limited |
India |
XX |
|
Huawei Technologies Co., Ltd. |
China |
XX |
|
Cognizant Technology Solutions |
USA |
XX |
|
Atlassian Corporation Plc |
Australia |
XX |
Below are the areas covered for each company that is a key player in the intelligent apps market:
In the News
- In February 2024, Google introduced the AI Cyber Defense Initiative. The initiative is projected to revolutionize cybersecurity by engineering AI to address the Defender’s Dilemma, where defenders must secure all threat surfaces but the attacker only needs to exploit one.
- In February 2024, Norton released the Dark Web Monitoring services via the Norton 360 premium. The launch was done via a subsidiary, i.e., Gen Norton, which focuses on the protection of identity theft.
Author Credits: Abhishek Verma
- Report ID: 2968
- Published Date: May 26, 2025
- Report Format: PDF, PPT
