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India Mobile Phone Accessories Market Analysis & Opportunity Outlook 2024

Published On : 05:49 AM, 18th September, 2018 REP-ID-85 Category: ICT & Electronics

India Mobile Phone Accessories Market Overview

Mobile phone accessories refer to any hardware that is not integral to the operation of a mobile smartphone as designed by the manufacturer. Further, mobile phone accessories include screen protectors, designer cases, selfie sticks, mobile cases, smartphone stands, earphone extension cables, earphone splitters and others.

Market Size and Forecast

India mobile phone accessories market is anticipated to flourish at a CAGR of 10.5% over the forecast period i.e. 2017-2024. Further, the market of mobile phone accessories was valued at USD 1.42 Billion in 2016 and is projected to garner USD 3.54 Billion by the end of 2024. Factor such as, rising young age population is anticipated to drive the growth of the India mobile phone accessories market over the forecast period.

India is anticipated to account for a significant portion of market share in the overall market of mobile phone accessories during the forecast period. Factors such as, increasing penetration of smartphone among masses is anticipated to fuel the growth of the India mobile phone accessories market over the forecast period. In addition, Telcom Regulatory Authority of India stated that over one billion mobile phones were being used through the end of September 2016, which is poised to increase the use of mobile phone accessories across the region. This factor is anticipated to drive the growth of India mobile phone accessories market over the forecast period.

India mobile phone Accessories market

North India is poised to record the fastest growth over the forecast period. Factor such as, huge portion of 30% of mobile phone accessories market revenue in North India is anticipated to drive the growth of India mobile accessories market over the forecast period. Moreover, different mobile phone accessories are companionable with the laptops and computer systems which are expected to increase the growth of the India mobile phone accessories market over the forecast period.

Based on product type, India mobile phone accessories market is segmented into, protective cases, chargers, headsets, batteries, memory cards, power banks, portable speakers and others, out of which, protective cases is anticipated to drive the overall market of India mobile phone accessories over the forecast period.

Market Segmentation

Our in-depth analysis has segmented India mobile phone accessories market into the following segments:

By Product Type

  • Protective Cases
  • Chargers
  • Headsets
  • Batteries
  • Memory Cards
  • Power Banks
  • Portable Speakers
  • Others

By Distribution Channel

  • Online Store
  • Offline Store

By Price

  • Premium
  • Economy
  • Low

Growth Drivers and Challenges

Factor such as, availability of strong distribution network such as multi-brand stores and online retailers of mobile phones and accessories in order to enhance their customer reach and to gain competitive advantage is anticipated to intensify the growth of India mobile accessories market over the forecast period. Further, fall in the average selling price is attracting large group of consumers from middle and low income group to purchase mobile phone accessories. This factor is expected to drive the growth of India mobile phone accessories market over the forecast period.

In addition, due to increase in urban population in India, the increase in demand for enhanced mobile phone accessories such as premium earphones and headphones is anticipated to increase the growth of India mobile phone accessories market over the forecast period. Further, rapid migration of rural population in urban area is projected to significantly increase the growth of India mobile phone accessories market over the forecast period.

However, lack of standardization and threat of piracy are some of the key factors which are expected to limit the growth of India mobile phone accessories market in upcoming years.

Key Players

  •  Beats Electronics (Apple Inc.)
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis
  • Samsung Electronics Company Ltd.
  • Shure Inc.
  • Bose Corporation
  • Sony Corporation
  • Sennheiser Electronics
  • Jabra Corporation
  • Panasonic Corp
  • Audio-Technica Corporation
  • Skullcandy Inc.

Scope and Context

Overview of the Parent Market

Analyst View

Segmentation

The India mobile phone accessories market is segmented as follows:

  • By Product Type Market Size & Y-O-Y Growth Analysis
  • By Distribution Channel Market Size & Y-O-Y Growth Analysis
  • By Price Market Size & Y-O-Y Growth Analysis

Market Dynamics

Supply & Demand Risk

Competitive Landscape

Porter’s Five Force Model

Geographical Economic Activity

Key Players (respective SWOT Analysis) and their Strategies and Product Portfolio

Recent Trends and Developments

Industry Growth Drivers and Challenges

Key Information for Players to establish themselves in current dynamic environment

key Answers 

1. Executive Summary

2. Research Methodology

3. An Overview
3.1. An Introduction to Indian Economy
3.2. Cultural Differences to The West
3.2.1. Customer Profile (by Class and Age Group)
3.2.2. Customer Preferences (In regards to Mobile Phone and Mobile Phone Accessories)
3.3. IT (Information Technology) Snapshot
3.3.1. Mobile Phone Subscribers in India
3.3.2. Mobile Broadband Subscribers and Mobile Network Coverage
3.3.3. Mobile Video Penetration
3.3.4. Internet Users In India
3.4. Social Media Users In India

4. Market Dynamic
4.1. Market Drivers
4.2. Market Restraints
4.3 Value Chain

5. India Mobile Phone Market Analysis
5.1. India Mobile Phone Market Analysis By Type
5.1.1. Features Phone
5.1.2. Smartphone
5.2. Mobile Manufacturers Competitive Landscape
5.2.1. Competition Dashboard
5.2.2. Key Players
5.2.2.1. Basic Details
5.2.2.2. Product Offerings
5.2.2.3. Price Range
5.2.2.4. Key Development
5.2.3. Apple Inc.
5.2.4. LG Electronics Inc.
5.2.5. Lenovo Group Ltd.
5.2.6. Motorola Inc.
5.2.7. Sony Mobile Communication Inc.
5.2.8. Microsoft Corporation
5.2.9. HTC Corporation
5.2.10. Samsung Electronics Company Ltd.
5.2.11. Micromax Informatics Ltd.
5.2.12 Mi Xiaomi
5.2.13 Lava International Ltd.
5.2.14 OPPO Electronics Corp.
5.2.15 Spice Mobile Ltd.
5.2.16 Karbonn Mobile India Private Ltd.
5.2.17 Huawei Technologies Co. Ltd.
5.2.18 Gionee Communication Equipment Co. Ltd.

6. Risk Analysis
6.1 Demand Risk Analysis
6.2 Supply Risk Analysis

7. India Mobile Phone Accessoires Market Analysis
7.1. India Mobile Phone Market Analysis By Product Type
7.1.1. Protective Case
7.1.2. Power Bank
7.1.3. Portable Speaker
7.1.4. Battery
7.1.5. Memory Card
7.1.6. Charger
7.1.7. Headphone/Earphone
7.1.8. Other Accessories
7.2. Other Mobile Phone Accessories
7.2.1. Smartphone Stands
7.2.2. Extension Cable
7.2.3. Earphone Splitters Cable

8. India Mobile Phone and Mobile Phone Accessories Market Analysis by Geography
8.1. Tier I Cities
8.2. Tier II Cities
8.3. Tier III Cities

9 Market Attractiveness

10 Base Point Analysis (BPS)

11 Porter’s Five Force Model

12 Mobile Phone Accessories Competitive Landscape
12.1. Competition Dashboard
12.2. Key Players
12.2.1 Beats Electronics (Apple Inc.)
12.2.1.1. Basic Details
12.2.1.2. Product Offerings
12.2.1.3. Price Range
12.2.1.4. Key Development
12.2.1.5. Key Financials
12.2.2. Victor Company of Japan, Ltd.
12.2.2.1 Basic Details
12.2.2.2. Product Offerings
12.2.2.3. Price Range
12.2.2.4. Key Development
12.2.2.5. Key Financials
12.2.3 Bose Corporation
12.2.3.1 Basic Details
12.2.3.2 Product Offerings
12.2.3.3. Price Range
12.2.3.4. Key Development
12.2.3.5. Key Financials
12.2.4. Shure Inc.
12.2.4.1 Basic Details
12.2.4.2 Product Offerings
12.2.4.3. Price Range
12.2.4.4. Key Development
12.2.4.5. Key Financials
12.2.5. Sony Corporation
12.2.5.1 Basic Details
12.2.5.2 Product Offerings
12.2.5.3. Price Range
12.2.5.4. Key Development
12.2.5.5. Key Financials
12.2.6. Sennheiser Electronics
12.2.6.1 Basic Details
12.2.6.2 Product Offerings
12.2.6.3. Price Range
12.2.6.4. Key Development
12.2.6.5. Key Financials
12.2.7. Jabra Corporation
12.2.7.1 Basic Details
12.2.7.2 Product Offerings
12.2.7.3. Price Range
12.2.7.4. Key Development
12.2.7.5. Key Financials
12.2.8.Panasonic Corp
12.2.8.1 Basic Details
12.2.8.2 Product Offerings
12.2.8.3. Price Range
12.2.8.4. Key Development
12.2.8.5. Key Financials
12.2.9. Koninklijke Philips N.V.
12.2.9.1 Basic Details
12.2.9.2 Product Offerings
12.2.9.3. Price Range
12.2.9.4. Key Development
12.2.9.5. Key Financials
12.2.10. Samsung Electronics Company Ltd.
12.2.10.1 Basic Details
12.2.10.2 Product Offerings
12.2.10.3. Price Range
12.2.10.4. Key Development
12.2.10.5. Key Financials
12.2.11. Audio-Technica Corporation
12.2.11.1 Basic Details
12.2.11.2 Product Offerings
12.2.11.3. Price Range
12.2.11.4. Key Development
12.2.11.5. Key Financials
12.2.12. Skullcandy Inc
12.2.12.1 Basic Details
12.2.12.2 Product Offerings
12.2.12.3. Price Range
12.2.12.4. Key Development
12.2.12.5. Key Financials

13. Potential Partners for New Entrants/Players in Mobile Phone Accessories

14. Go To Market Strategy
14.1.Routes to The Market
14.1.1. Offline Retailing
14.1.2. Online Retailing
14.1.3. Corporate Gift
14.1.4. Trade Shows & Corporate Exhibition

15. Market Entry Strategy

16. Recommendation

List of Figures:
Figure 1: GDP, Current Price (US $ Bn.) 2012-2020
Figure 2: GDP Growth Rate (%), 2013-2020
Figure 3: GDP Ranking Among Asian Countries, 2014
Figure 4: Per Capita Income (US $), 2012-2020
Figure 5: CAB Ranking Among Asian Countries, 2014
Figure 6: GVA, 2014 (%)
Figure 7: India Mobile Phone Subscriber-base
Figure 8: India Mobile Phone Subscriber-base Y-o-Y Growth
Figure 9: Share of Mobile Data Traffic, 2014 & 2019
Figure 10: India Mobile Phone Market Value Forecast, 2014-2020
Figure 11: India Mobile Phone Market Y-o-Y Growth Forecast, 2015-2020
Figure 12: India Mobile Phone Market Value Share By Type, 2014 (%)
Figure 13: India Mobile Phone Market Value Share By Type, 2020 (%)
Figure 14: India Mobile Phone Market Value Forecast By Featured Phone, 2014-2020
Figure 15: India Mobile Phone Market Value Forecast By Smartphone, 2014-2020
Figure 16: India Mobile Phone Accessories Market Value Forecast, 2014-2020
Figure 17: India Mobile Phone Accessories Market Y-o-Y Growth Forecast, 2015-2020
Figure 18: India Mobile Phone Accessories Market Value Share By Product Type, 2014 (%)
Figure 19: India Mobile Phone Accessories Market Value Share By Product Type, 2020 (%)
Figure 20: India Mobile Phone Accessories Market Value Forecast By Protective Case, 2014-2020
Figure 21: India Mobile Phone Accessories Market Value Forecast By Power Bank, 2014-2020
Figure 22: India Mobile Phone Accessories Market Value Forecast By Portable Speaker, 2014-2020
Figure 23: India Mobile Phone Accessories Market Value Forecast By Battery, 2014-2020
Figure 24: India Mobile Phone Accessories Market Value Forecast By Memory Card, 2014-2020
Figure 25: India Mobile Phone Accessories Market Value Forecast By Charger, 2014-2020
Figure 26: India Mobile Phone Accessories Market Value Forecast By Headphone/Earphone, 2014-2020
Figure 27: India Mobile Phone Accessories Market Value Forecast By Other Accessories, 2014-2020
Figure 28: India Mobile Phone Accessories Market Attractiveness
Figure 29: India Mobile Phone Accessories Market Basis Point Scale Analysis (BPS)
Figure 30: India Mobile Phone Accessories Market Value Forecast By Smartphone Stands, 2014-2020
Figure 30: India Mobile Phone Accessories Market Value Forecast By Extension Cable, 2014-2020
Figure 31: India Mobile Phone Accessories Market Value Forecast By Earphone Splitter Cable, 2014-2020

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