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India Mobile Phone Accessories Market Analysis & Opportunity Outlook 2021

Published On : 09:40 AM, 14th September, 2017 REP-ID-85 Category: ICT & Electronics

This study examines the India Aftermarket Mobile Phone Accessories Market in India and its future outlook by 2020. The mobile phone accessories market is totally dependent upon the smartphone sale in the country. The growth in the sale of mobile phone accessories is directly proportional to the smartphone sales. India mobile featured phone market is expected to register at a compound annual growth rate (CAGR) of 2.6% during 2014 to 2020. On the other hand, smartphone market is expected to show an astonishing CAGR of 21.4% during the same forecast period. Factors like, continuous fall in average selling price of the smartphones, burgeoned online video viewing, hiked penetration of services like WhatsApp, e-commerce websites for shopping and introduction of services like 3G and 4G network in the country are driving people to shift from featured phones to smartphones across the country. 

The report encompasses the mobile phone accessories manufacturers, their product offerings, market acceptance level of accessories like earphones, cases, mobile phone stands, splitters, earphone extension cable, cases, power banks, headsets, portable speakers, chargers and batteries. Out of all above mentioned accessories, at 22.5%, trendy mobile phone cases, covers and skins accounted for the largest share followed by the chargers in 2014. With rising fashion consciousness amongst youth in tier I, tier II and tier III cities, it is anticipated that protective cases will remain at top with highest share in 2020. In India, parents, friends, office colleague and peer group works as an influencer while making any purchase. Even smartphone and accessories are not un-touched by this fact. Any new player, entering India with decent quality mobile phone accessories, is well accepted by the youth and word of mouth further helps the company to extend its reach in tier III cities. 

The mobile phone accessories market is gaining traction in India with a bright promised bright future. According to Research Nester, India aftermarket mobile phone accessories market is expected to grow at a CAGR of 9.2% during 2015-2020. The factors responsible for this steep growth can attributed to the strong online and offline distribution network of online/offline retailers.

 

                 Key Answers Captured in Report?

Which geography would have better demand for product/services?
What are the strategies adopted by big players in the regional market?
Which country would see the steep rise in CAGR & year-on-year (Y-O-Y) growth?
What is the current & expected market size in next five years?
What is the market feasibility for long term investment?
What opportunity the country would offer for existing and new players in the market?
What is risk involved for suppliers in the geography?
What factors would drive the demand for the product/service in near future?
What is the impact analysis of various factors in the market growth?
What are the recent trends in the regional market and how successful they are?

1. Executive Summary

2. Research Methodology

3. An Overview
3.1. An Introduction to Indian Economy
3.2. Cultural Differences to The West
3.2.1. Customer Profile (by Class and Age Group)
3.2.2. Customer Preferences (In regards to Mobile Phone and Mobile Phone Accessories)
3.3. IT (Information Technology) Snapshot
3.3.1. Mobile Phone Subscribers in India
3.3.2. Mobile Broadband Subscribers and Mobile Network Coverage
3.3.3. Mobile Video Penetration
3.3.4. Internet Users In India
3.4. Social Media Users In India

4. Market Dynamic
4.1. Market Drivers
4.2. Market Restraints
4.3 Value Chain

5. India Mobile Phone Market Analysis
5.1. India Mobile Phone Market Analysis By Type
5.1.1. Features Phone
5.1.2. Smartphone
5.2. Mobile Manufacturers Competitive Landscape
5.2.1. Competition Dashboard
5.2.2. Key Players
5.2.2.1. Basic Details
5.2.2.2. Product Offerings
5.2.2.3. Price Range
5.2.2.4. Key Development
5.2.3. Apple Inc.
5.2.4. LG Electronics Inc.
5.2.5. Lenovo Group Ltd.
5.2.6. Motorola Inc.
5.2.7. Sony Mobile Communication Inc.
5.2.8. Microsoft Corporation
5.2.9. HTC Corporation
5.2.10. Samsung Electronics Company Ltd.
5.2.11. Micromax Informatics Ltd.
5.2.12 Mi Xiaomi
5.2.13 Lava International Ltd.
5.2.14 OPPO Electronics Corp.
5.2.15 Spice Mobile Ltd.
5.2.16 Karbonn Mobile India Private Ltd.
5.2.17 Huawei Technologies Co. Ltd.
5.2.18 Gionee Communication Equipment Co. Ltd.

6. Risk Analysis
6.1 Demand Risk Analysis
6.2 Supply Risk Analysis

7. India Mobile Phone Accessoires Market Analysis
7.1. India Mobile Phone Market Analysis By Product Type
7.1.1. Protective Case
7.1.2. Power Bank
7.1.3. Portable Speaker
7.1.4. Battery
7.1.5. Memory Card
7.1.6. Charger
7.1.7. Headphone/Earphone
7.1.8. Other Accessories
7.2. Other Mobile Phone Accessories
7.2.1. Smartphone Stands
7.2.2. Extension Cable
7.2.3. Earphone Splitters Cable

8. India Mobile Phone and Mobile Phone Accessories Market Analysis by Geography
8.1. Tier I Cities
8.2. Tier II Cities
8.3. Tier III Cities

9 Market Attractiveness

10 Base Point Analysis (BPS)

11 Porter’s Five Force Model

12 Mobile Phone Accessories Competitive Landscape
12.1. Competition Dashboard
12.2. Key Players
12.2.1 Beats Electronics (Apple Inc.)
12.2.1.1. Basic Details
12.2.1.2. Product Offerings
12.2.1.3. Price Range
12.2.1.4. Key Development
12.2.1.5. Key Financials
12.2.2. Victor Company of Japan, Ltd.
12.2.2.1 Basic Details
12.2.2.2. Product Offerings
12.2.2.3. Price Range
12.2.2.4. Key Development
12.2.2.5. Key Financials
12.2.3 Bose Corporation
12.2.3.1 Basic Details
12.2.3.2 Product Offerings
12.2.3.3. Price Range
12.2.3.4. Key Development
12.2.3.5. Key Financials
12.2.4. Shure Inc.
12.2.4.1 Basic Details
12.2.4.2 Product Offerings
12.2.4.3. Price Range
12.2.4.4. Key Development
12.2.4.5. Key Financials
12.2.5. Sony Corporation
12.2.5.1 Basic Details
12.2.5.2 Product Offerings
12.2.5.3. Price Range
12.2.5.4. Key Development
12.2.5.5. Key Financials
12.2.6. Sennheiser Electronics
12.2.6.1 Basic Details
12.2.6.2 Product Offerings
12.2.6.3. Price Range
12.2.6.4. Key Development
12.2.6.5. Key Financials
12.2.7. Jabra Corporation
12.2.7.1 Basic Details
12.2.7.2 Product Offerings
12.2.7.3. Price Range
12.2.7.4. Key Development
12.2.7.5. Key Financials
12.2.8.Panasonic Corp
12.2.8.1 Basic Details
12.2.8.2 Product Offerings
12.2.8.3. Price Range
12.2.8.4. Key Development
12.2.8.5. Key Financials
12.2.9. Koninklijke Philips N.V.
12.2.9.1 Basic Details
12.2.9.2 Product Offerings
12.2.9.3. Price Range
12.2.9.4. Key Development
12.2.9.5. Key Financials
12.2.10. Samsung Electronics Company Ltd.
12.2.10.1 Basic Details
12.2.10.2 Product Offerings
12.2.10.3. Price Range
12.2.10.4. Key Development
12.2.10.5. Key Financials
12.2.11. Audio-Technica Corporation
12.2.11.1 Basic Details
12.2.11.2 Product Offerings
12.2.11.3. Price Range
12.2.11.4. Key Development
12.2.11.5. Key Financials
12.2.12. Skullcandy Inc
12.2.12.1 Basic Details
12.2.12.2 Product Offerings
12.2.12.3. Price Range
12.2.12.4. Key Development
12.2.12.5. Key Financials

13. Potential Partners for New Entrants/Players in Mobile Phone Accessories

14. Go To Market Strategy
14.1.Routes to The Market
14.1.1. Offline Retailing
14.1.2. Online Retailing
14.1.3. Corporate Gift
14.1.4. Trade Shows & Corporate Exhibition

15. Market Entry Strategy

16. Recommendation

List of Figures:
Figure 1: GDP, Current Price (US $ Bn.) 2012-2020
Figure 2: GDP Growth Rate (%), 2013-2020
Figure 3: GDP Ranking Among Asian Countries, 2014
Figure 4: Per Capita Income (US $), 2012-2020
Figure 5: CAB Ranking Among Asian Countries, 2014
Figure 6: GVA, 2014 (%)
Figure 7: India Mobile Phone Subscriber-base
Figure 8: India Mobile Phone Subscriber-base Y-o-Y Growth
Figure 9: Share of Mobile Data Traffic, 2014 & 2019
Figure 10: India Mobile Phone Market Value Forecast, 2014-2020
Figure 11: India Mobile Phone Market Y-o-Y Growth Forecast, 2015-2020
Figure 12: India Mobile Phone Market Value Share By Type, 2014 (%)
Figure 13: India Mobile Phone Market Value Share By Type, 2020 (%)
Figure 14: India Mobile Phone Market Value Forecast By Featured Phone, 2014-2020
Figure 15: India Mobile Phone Market Value Forecast By Smartphone, 2014-2020
Figure 16: India Mobile Phone Accessories Market Value Forecast, 2014-2020
Figure 17: India Mobile Phone Accessories Market Y-o-Y Growth Forecast, 2015-2020
Figure 18: India Mobile Phone Accessories Market Value Share By Product Type, 2014 (%)
Figure 19: India Mobile Phone Accessories Market Value Share By Product Type, 2020 (%)
Figure 20: India Mobile Phone Accessories Market Value Forecast By Protective Case, 2014-2020
Figure 21: India Mobile Phone Accessories Market Value Forecast By Power Bank, 2014-2020
Figure 22: India Mobile Phone Accessories Market Value Forecast By Portable Speaker, 2014-2020
Figure 23: India Mobile Phone Accessories Market Value Forecast By Battery, 2014-2020
Figure 24: India Mobile Phone Accessories Market Value Forecast By Memory Card, 2014-2020
Figure 25: India Mobile Phone Accessories Market Value Forecast By Charger, 2014-2020
Figure 26: India Mobile Phone Accessories Market Value Forecast By Headphone/Earphone, 2014-2020
Figure 27: India Mobile Phone Accessories Market Value Forecast By Other Accessories, 2014-2020
Figure 28: India Mobile Phone Accessories Market Attractiveness
Figure 29: India Mobile Phone Accessories Market Basis Point Scale Analysis (BPS)
Figure 30: India Mobile Phone Accessories Market Value Forecast By Smartphone Stands, 2014-2020
Figure 30: India Mobile Phone Accessories Market Value Forecast By Extension Cable, 2014-2020
Figure 31: India Mobile Phone Accessories Market Value Forecast By Earphone Splitter Cable, 2014-2020

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