Panasonic Automotive Systems Co., Ltd. unveiled that its large-screen WS HUD (Wind Shield Head-Up Display) was installed in a new model crossover EV, the Ariya from Nissan Motor Corporation. This is the 6th car model from Nissan to use the WS HUD of Panasonic, following the Skyline, Rogue, Qashqai, Pathfinder, and QX60.
CY Vision, a maker of holographic display technologies for AR experiences, debuted the company's latest updates to 3D AR HUD Technology automotive 3D Augmented Reality Head-Up Displays (3D AR-HUD) at CES 2023. It is the only augmented reality windshield technology on the market able to provide continuous depth and true 3D capability, 3D AR-HUD provides the widest field of view in augmented displays on the market today for all distances and weather conditions.
Author Credits: Abhishek Verma, Hetal Singh
Report ID: 4847
Published Date: Apr 26, 2023
Report Format: PDF, PPT
Frequently Asked Questions (FAQ)
The soaring number of vehicles on road, as well as the increasing cases of road traffic crashes, together with the development of advanced features for the automotive and aerospace sector to provide immersive experiences are the major factors driving the market growth.
The market size of the head-up display is anticipated to attain a CAGR of 24.30% over the forecast period, i.e., 2023-2035.
The requirement of the high cost of investment, as well as the limited space in the automotive cockpit, are estimated to be the growth hindering factors for the market expansion.
The market in the North American region is projected to hold the largest market share by the end of 2035 and provide more business opportunities in the future.
The major players in the market are Panasonic Holdings Corporation, CY Vision, Robert Bosch GmbH, Continental AG, Denso Corporation, Thales Group, Pioneer Group, and others.
The company profiles are selected based on the revenues generated from the product segment, the geographical presence of the company which determines the revenue generating capacity as well as the new products being launched into the market by the company.
The market is segmented by type, technique, components, application, and by region.
The automotive industry segment is anticipated to garner the largest market size by the end of 2035 and display significant growth opportunities.