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Wireless Display Market Segmentation By Protocol Technology (AirPlay, WirelessHD, WHDI, DLNA, Miracast, Google Cast and Others); By Offering (Hardware and Solution & Services) and By Application (Commercial and Consumer) - Global Industry Demand Analysis and Opportunity Assessment 2019-2026

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Extensive insights into the Growth of Wireless Display Market amidst COVID-19

Before we witness the stabilization of economic growth in Europe and North America, Asia Pacific is estimated to bounce back progressively with countries such as China, India, South Korea and Japan witnessing more opportunities to recover from the losses sustained during COVID-19.

Being the biggest market in Eastern Europe, Russia is estimated to take the lowest hit, offering a sigh of relief to the businesses operating in the country. Whereas, GCC is estimated to observe low investments due to the sliding prices of crude oil.

We evaluate the strategies and commitment of the Giant Players in the market towards creating products and services that customers value and rely on.

In an attempt to control and eliminate the surge of coronavirus cases and meet the demand for required medical devices along with providing efficient medical services, there is a drastic shift of investments from authoritative bodies towards the healthcare sector. Where the aftermath of this pandemic may take years to be measured, Research Nester estimates notable expansion of e-health, gaming, and media and entertainment industries till the whole situation is contained and the plan of action for the recovery process is determined. There is an estimated probability of the growth in businesses going back a year if the condition is controlled in the next 2-3 months.                                                         Request Insights

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  • April 2017: Splashtop Inc. announced the launch of Mirroring360 Pro which is an addition to the Mirroring360 product family. The launched update comes with screen sharing solutions in addition to device screen mirroring which provides greater experience for education and businesses.

  • November 2019: Airtame Inc. announced that it has partnered with AirServer, a deal which will provide its customers with an option to cast their screen to any screen from any devices upon the activation of AirServer.

Market Overview

The growth of the global wireless display market is thriving on the back of the increasing adoption of digital signages and digital-out-of-home (DOOH) technologies in commercial verticals backed by the technological advancements in display products. These digital signages are installed in commercial places, for instance, retail stores, hospitality and other public spaces for advertisement, product information, instructions and others. Moreover, utilization of these digital signages helps retailers in creating an enriching shopping environment. The increasing adoption of digital signages have also contributed towards the greater adoption of wireless connectivity, which in turn is anticipated to contribute significantly towards the growth of the global wireless display market. Additionally, increasing demand for 4K and 8K televisions and other advanced television technologies along with the growing technological infrastructural development across nations are some of the factors anticipated to contribute towards the growth of the global wireless display market.

Global wireless display market reached a value of around USD 2900 million in the year 2018 and is expected to garner a value of around USD 7100 million by the end of 2026 by registering a CAGR of around 12% across the globe over the forecast period 2019-2026. Further, the worldwide market of wireless display is anticipated to achieve an absolute $ opportunity of around USD 3900 million during the forecast period.

Growth Highlights based on Region during 2018-2026

The global wireless display market is segmented by regions into North America, Latin America, Europe, Asia Pacific and Middle East and Africa. Among these regions, the market of North America wireless display market is driven by U.S. and Canada, where U.S. held the dominant market share of around 52% in the year 2018. Additionally, North America held a market share of around 34% in the year 2018 and is further anticipated to cross a value of around 2500 million by the end of 2026. Furthermore, the North America wireless display market is expected to expand by observing a growth rate of around 2.20x over the forecast period which in turn is estimated to have a positive effect on the demand for wireless display in the long run. CLICK TO DOWNLOAD SAMPLE REPORT

Further, the wireless display market in Asia Pacific is anticipated to grow with the highest CAGR of around 13% during the forecast period and cross a value of around USD 1800 million by the end of 2026. The wireless display market in Asia Pacific comprises of countries such as China, India and Japan out of which China held the largest market share of around 28% in the year 2018.

Wireless Display Market Share

The study further incorporates Y-O-Y Growth, demand & supply and forecast future opportunity in North America (United States, Canada), Latin America (Brazil, Mexico, Argentina, Rest of LATAM), Europe (U.K., Germany, France, Italy, Spain, Hungary, BENELUX [Belgium, Netherlands, Luxembourg], NORDIC [Norway, Denmark, Sweden, Finland], Poland, Russia, Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Malaysia, Indonesia, Taiwan, Hong Kong, Australia, New Zealand, Rest of Asia-Pacific), Middle East and Africa (Israel, GCC [Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman], North Africa, South Africa, Rest of Middle East and Africa).

Market Segmentation Synopsis

By Protocol Technology

The global wireless display market has been segmented on the basis of protocol technology into AirPlay, WirelessHD, WHDI, DLNA, Miracast, Google Cast and others. The Google Cast segment with around 24% share in the year 2018, occupies the largest market of wireless display across the globe. Additionally, the Google Cast segment is anticipated to cross a value of around USD 1900 million by the end of 2026 by registering the largest CAGR of around 14% over the forecast period. The growth of the segment can be attributed to the easy set-up of Google Cast, low cost, greater device integration and others. Further, the AirPlay segment is estimated to grow with a significant CAGR of around 13% over the forecast period.

Wireless Display Market Share

Market Drivers and Challenges

Growth Indicators

With the ongoing digital globalization, there has been a prolific increase in the number of smartphones, tablets, computers and smart TVs around the globe over the years. Not only are these devices being utilized for personal use, but are also used massively by professionals in enterprises, for educational purposes as well as for entertainment. Moreover, the increasing growth of on-demand entertainment market around the world is contributing significantly towards a culture of perpetual engagement amongst the population and has further resulted in the traditional broadcast paradigm of displays to become antiquated. The increasing replacement of traditional broadcast paradigms with modern advanced wireless display technology along with the growing adoption of wireless display technology that helps individuals around the globe to share data for a more interactive and engaging experience are some of the factors anticipated to drive the growth of the global wireless display market. Additionally, with the continuous innovation of media and telecommunication industry and the advent of OTT content, these internet-based services have shown rapid growth in the media industry, which is also anticipated to drive the growth of the global wireless display market.


Although the advent of wireless display technology is growing at a rapid pace, yet traditional modes of transfer of data by the use of HDMI and USB cables as these type of connectivity mediums are a cheaper substitute in wired connectivity, which is considered as one of the major factors that is anticipated to impact negatively towards the growth of the global wireless display market.

Competitive Landscape

Some of the affluent industry leaders in the global wireless display market are Splashtop Inc., Airtame Inc., Alphabet Inc., Apple Inc., Microsoft Corporation, Roku, Inc., Squirrels, LLC, NETGEAR Inc., Belkin International, Inc. and Lattice Semiconductor Corporation.


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