Unbreakable Sports Sunglasses Market Trends

Growth Drivers

• Rising Awareness Among Consumers and Growing Popularity of Sunglasses Among the Young and Middle-Aged Working Population: There has been a tremendous awareness among the global population regarding the significance of protecting their eyes from any form of medical condition affecting their eyes. Moreover, the alarming rate at which the ozone layer had seen its depletion has raised the awareness among the global population across almost all regions to protect their eyes from any form of damages. According to World Cancer Research Fund International (WCRF), an estimated 300,000 new cases of individuals suffering from Melanoma had alone been registered in the year 2018.
  
  With growing number of individuals participating in sports and other outdoor activities that are finding sunglasses to be an attractive and fashionable accessory, the demand for unbreakable sports sunglasses is set to rise considerably over the next decade. According to a report released by Outdoor Industry Association, the most popular activity among the individuals in U.S. has been running as well as jogging and trail running.
• ·Growing Occurrence of Eye-related Problems among the Global Population: There has been a meteoric rise in the number of individuals affected by a variety of health problems, which is driven by the fact that there has been overexposure of individuals to ultraviolet radiations from the sun causing diseases such as skin cancer and eye cataracts. According to a report of World Health Organization, about 50-90 percent of the burden of disease arising from melanoma is due to the exposure to ultra-violet radiations of the sun.
  
  Medical conditions such as Age-related Macular Degeneration (AMD) causing loss of vision among individuals has been on the rise over the past decade and is projected to increase over the next few decades across various regions of the world, which has been driving the demand among individuals for such unbreakable sports sunglasses. Additionally, growing number of individuals who participate in outdoor activities and sports globally have been sporting sunglasses for their daily use to protect themselves from harmful ultraviolet radiations exposure arising from the sun, which is predicted to raise the demand for these unbreakable sports sunglasses across various regions of the globe. All these factors are anticipated to drive the growth of the market over the forecast period. 

Challenges

• The unbreakable sports sunglasses market suffers from a major drawback, which is slightly high priced and may not fit into the budget of all categories of consumers, notwithstanding the fact that a considerable segment of the population with disposable incomes would actually own these sports sunglasses, as they consider them to be beneficial and attractive. Additionally, chances of fake consumer goods in the form of small consumer items that constitute a substantial portion of items are shipped worldwide that is anticipated to operate as a barrier to the growth of the unbreakable sports sunglasses market. According to a press release issued by European Union Intellectual Property Office (EUIPO) in December 2018, they had released figures related to the seizures of small consumer items, out of which seventy-seven percent of the items contained fake optical, photographic and medical equipment products and more specifically sunglasses that had all arrived in small parcel form. Further, low levels of awareness about these unbreakable sports sunglasses among a sizeable majority of population residing in developing and underdeveloped regions may also limit the demand for such sunglasses among the population in such regions. These factors are anticipated to operate as major restraints to the growth of the unbreakable sports sunglasses market over the forecast period.