Tonic water is a carbonated drink which consists of quinine as a major content. Tonic water contains many ingredients, including sweeteners, herbs and spices, but a major ingredient is quinine. Quinine comes from the South American chincona tree. Quinine was originally used for preventing and curing malaria, babesiosis and other diseases. Tonic water was initially used as a palatable way to consume quinine medicine but has gained popularity as a drink mixer for making gin cocktails.
Quinine is no longer used as the primary medication for malaria due to the emergence of other treatment options and drugs but is included in the WHO list of essential medicines. Medicinal tonic water originally contained only carbonated water and a large content of quinine. Though, currently most tonic water contains less quinine and is used mostly for its flavor. As a result of the lower quinine content, it is less bitter, and is also usually sweetened, often with high-fructose corn syrup or sugar. Traditional tonic water contains added sugar, while diet tonic water contains natural sweeteners. The main benefit of consuming tonic water is to provide rehydration from drinking water.
Market Size & Forecast
The global tonic water market is estimated to grow at a CAGR of around 7% over the forecast period i.e. 2019-2027. The tonic water market is expected to maintain a steady growth rate during the forecast period attributed to rising disposable income of people due to modernization and promotion of tonic water as a mixer with alcohol. Other factors known to have strengthened the demand include presence of tonic water in different flavors to attract consumers in tandem with the surging popularity in social media and internet. On the basis of application, the global tonic water market is segmented into alcoholic drinks and direct consumption. Among these, alcoholic drinks are expected to witness major market share on account of the increasing alcohol intake worldwide resulting from the influence of social media, growing corporate culture, and increasing population of youngsters and women on consumption of alcohol. Since tonic water is mostly sold in combination with gin, so the sale of alcohol directly affects the sale of tonic water as well.
On the basis of product type, the global tonic water market is segmented into flavored and non- flavored drinks. Out of which flavored drinks are anticipated to have leading shares on account of the variety and palatable taste of flavored drinks. Flavored tonic water contains added high fructose corn syrup or sugar and artificial sweeteners, such as aspartame, to cut the bitter taste of quinine. CLICK TO DOWNLOAD FREE SAMPLE
Growth Drivers & Challenges
Increasing product innovations
The continuous product innovation is the major key factor likely to drive the growth of global tonic water market. The major players in the market are continuously inventing their products in terms of ingredients, formulation, calorie content, packaging and other aspects to increase their product sales. The optimization of ingredients, such as use of naturally sourced quinine and natural sweeteners instead of sugar, is also known to strengthen the growth of tonic water market. Global tonic water market, manufacturers are expending money on research and development to come up with new flavors to cater to the different palates of the consumers.
Rising Disposable Incomes of People
Factor that has led to growth of global tonic water is the rising disposable income of people on account of industrialization and economic growth. Moreover, industrialization has also led to urbanization, which in turn, has changed the lifestyle of people. This has resulted in increased consumption of alcohol such as gin, vodka, and others. Tonic water is often added as a blend in alcoholic beverages. Moreover, increasing alcohol intake worldwide resulting from the influence of social media, growing culture of private and office parties, and the perception that alcoholic drinks relaxes the mind are anticipated to contribute to drive the growth of tonic water market.
Low Awareness among Consumers
Low awareness among consumers concerning different uses of tonic water may become restraining factor for the growth of the tonic water market as tonic water is positioned as a mixer for alcoholic drinks only, although it can be consumed as a soft drink or general.
Our-in depth analysis of the global tonic water market includes the following segments:
By Product Type
By Distribution Channels
On the basis of region, the global tonic water market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Europe tonic water market is anticipated to witness fast growth attributed to high inclination towards consumption of both alcoholic and non-alcoholic beverages. In Germany, the addition of quinine is regulated by the German Flavorings Directive, while permitting a limit of quinine content in tonic water. The quinine content in tonic water makes it a favorable drink mixer in this region.
North America is also expected to witness significant growth in tonic water market attributed to high inclination for mixed drinks and medicinal beverages. Moreover, Asia Pacific region is significantly growing market for tonic water on account of the growing population, mainly inclined towards adoption of westernized culture. Middle East and Africa tonic water market is likely to exhibit significant growth due to rising number of new cases of malaria.
Global tonic water market is further classified on the basis of region as follows:
Key Players Dominating the Market:
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