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Tonic Water Market Segmentation by Type {Flavored (Flowered-Based, and Fruit-Based), and Non-Flavored}; and by Distribution Channel {Online, and Offline (Hypermarkets/Supermarkets, and Others)} – Global Demand Analysis & Opportunity Outlook 2021-2031

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Tonic Water Market Overview

Tonic water is a carbonated drink which consists of quinine as a major content. Tonic water contains many ingredients, including sweeteners, herbs and spices, but a major ingredient is quinine. Quinine comes from the South American chincona tree. Quinine was originally used for preventing and curing malaria, babesiosis and other diseases. Tonic water was initially used as a palatable way to consume quinine medicine but has gained popularity as a drink mixer for making gin cocktails.

Quinine is no longer used as the primary medication for malaria due to the emergence of other treatment options and drugs but is included in the WHO list of essential medicines. Medicinal tonic water originally contained only carbonated water and a large content of quinine. Though, currently most tonic water contains less quinine and is used mostly for its flavor. As a result of the lower quinine content, it is less bitter, and is also usually sweetened, often with high-fructose corn syrup or sugar. Traditional tonic water contains added sugar, while diet tonic water contains natural sweeteners. The main benefit of consuming tonic water is to provide rehydration from drinking water.

Market Size & Forecast

The global tonic water market is estimated to grow at a CAGR of around 8% over the forecast period i.e. 2022-2031. The market is expected to maintain a steady growth rate during the forecast period owing to the rising disposable income of people and for the surge in awareness for mixing of tonic water with alcohol to have a flavored alcoholic beverage. Other factors known to have strengthened the demand for the product include the availability of tonic water in different flavors to attract consumers in tandem with the surging popularity about the product in different social media platforms as well as the internet.

On the basis of distribution channel, the global tonic water market is segmented into online, and offline stores. Among these, the offline stores segment is expected to witness major market share by the end of 2031. The segment is further divided into flowered-based, and fruit-based tonic water, out of which, the fruit-based tonic water segment is projected to garner the highest market share by the end of 2031.

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Growth Drivers & Challenges

Increasing product innovations

The continuous product innovation is the major key factor likely to drive the growth of global tonic water market. The major players in the market are continuously inventing their products in terms of ingredients, formulation, calorie content, packaging and other aspects to increase their product sales. The optimization of ingredients, such as use of naturally sourced quinine and natural sweeteners instead of sugar, is also known to strengthen the growth of tonic water market. Global tonic water market, manufacturers are expending money on research and development to come up with new flavors to cater to the different palates of the consumers.

Rising Disposable Incomes of People

Factor that has led to growth of global tonic water is the rising disposable income of people on account of industrialization and economic growth. Moreover, industrialization has also led to urbanization, which in turn, has changed the lifestyle of people. This has resulted in increased consumption of alcohol such as gin, vodka, and others. Tonic water is often added as a blend in alcoholic beverages. Moreover, increasing alcohol intake worldwide resulting from the influence of social media, growing culture of private and office parties, and the perception that alcoholic drinks relaxes the mind are anticipated to contribute to drive the growth of tonic water market.

Low Awareness among Consumers

Low awareness among consumers concerning different uses of tonic water may become restraining factor for the growth of the tonic water market as tonic water is positioned as a mixer for alcoholic drinks only, although it can be consumed as a soft drink or general.

Market Segmentation

Our-in depth analysis of the global tonic water market includes the following segments:

By Type

  • Flavored Tonic Water
    • Flowered-Based Tonic Water
    •  Fruit-Based Tonic Water
  • Non-Flavored Tonic Water

By Distribution Channel

  • Online
  • Offline
    • Hypermarkets/Supermarkets
    • Others

By Region

On the basis of region, the global tonic water market is segmented into Europe, Middle East & Africa (EMEA), Asia Pacific, United States, South America, and the Rest of the World.

The market in EMEA region is anticipated to witness the largest volume of close to 440 Million Liters by the end of 2031 attributed to high inclination towards consumption of both alcoholic and non-alcoholic beverages in the European countries. In Germany, the addition of quinine is regulated by the German Flavorings Directive, while permitting a limit of quinine content in tonic water. The quinine content in tonic water makes it a favorable drink mixer in this region.

United States is also expected to witness significant growth in tonic water market attributed to high inclination for mixed drinks and medicinal beverages. Moreover, Asia Pacific region is anticipated to grow with the highest CAGR of about 9% during the forecast period on account of the growing population, mainly inclined towards adoption of westernized culture.

Key Players Dominating the Market:

  • Fever Tree
    • Company Overview
    • Business Strategy
    • Key Product Offerings
    • Financial Performance
    • Key Performance Indicators
    • Risk Analysis
    • Recent Development
    • Regional Presence
    • SWOT Analysis
  • Dr. Pepper Snapple Group
  • Whole Foods
  • White Rock
  • Fentimans
  • East Imperial
  • Lamb & Watt
  •  Luscombe
  • Q Tonic LLC
  • Other Prominent Players


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