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Global Pregnancy Test Kit Market Analysis & Opportunity Outlook 2023

Published On : 03:24 AM, 24th October, 2017 REP-ID-97 Category: Healthcare

Pregnancy test kits are medical devices which are used to diagnose the possibility of pregnancy in females. The device detects tiny amount of hCG (Human Chorionic Gonadotrophin; female pregnancy hormone), the amount of which increases during early stages of pregnancy in the body.  

Global pregnancy test kit market is envisioned to exhibit a compound annual growth rate (CAGR) of 42% during 2015-2023. Geographically, global pregnancy test kit market is segmented into North America, Latin America, Western and Eastern Europe, Asia-Pacific and Rest of world.

Market Segmentation

  • By Product

Based on products, global pregnancy test kit market can be segmented into and digital devices and line-indicator devices (strip/dip sticks, cassettes and mid-stream devices)

  • By Test Type

On the basis of test type, global pregnancy test kit market is segmented as LH urine test, hCG urine test and FSH urine test. With 43.0% share in 2015, hCG urine test accounted for the largest pregnancy test kit market.

  • By Distribution Channels

Global pregnancy test kit market is divided on the basis of distribution channels into drugstores, pharmacies, online retail and supermarkets.

Growth Drivers and challenges

Continuous technological advancements in pregnancy test kits, rising demand of self-contained and fast test and increasing age of first pregnancy are some of the major factors, which are likely to bolster the growth of global pregnancy kit market over the forecast period i.e. 2015-2023.

However, mushrooming new small players with a very little or no medical equipment business history, a huge price gap between the top players and small un-organized players’ are some of the factors to expected to hamper the growth of global pregnancy test kit market in the future.

Market Size and Forecast

North America is believed to hold the first rank in global pregnancy test kit market during 2015-2023. The market in the region is likely to flourish at a CAGR of 3.8% over next few years. Higher spending on healthcare sector is expected to be a major growth driver of North America pregnancy test kit market.

Western Europe pregnancy test kit market is also expected to witness a promising growth sparked by rising adoption of digital pregnancy test kit devices in the region.

Asia-Pacific pregnancy test kit market is likely to behold a CAGR of 4.8% during the forecast period i.e. 2015-2023. Rapidly expanding population in the region, rising per capita income and growing urbanization are some of the major factors which are projected to bolster pregnancy test kit market in countries such as India and China.    

Key Players

Global pregnancy test kit market includes some of the major organizations such as Alere Inc., Prestige Brands Holdings, Inc, Quidel Corporation, Procter & Gamble Co., etc.

Scope and Context

Overview of the Parent Market

Analyst View

Market Size and Growth

  • North America (U.S., Canada)
  • Latin America (Mexico, Brazil, Rest of Latin America)
  • Western and Eastern Europe (Germany, Italy, Spain, France, U.K, Benelux, Hungary, Rest Of Western Europe, Russia Poland, Rest of Eastern Europe)
  • Asia-Pacific (China, India, Singapore, Japan, Australia & New Zealand & Rest of Asia)
  • Middle East and North Africa (MENA)
  • Rest of World


  • By Product
  • By Test Type
  • By Distribution Channels
  • By Geography

Market Dynamics

Supply & Demand Risk

Competitive Landscape

Porter’s Five Force Model

Geographical Economic Activity

Key Players (respective SWOT Analysis) and their Strategies and Product Portfolio

Recent Trends and Developments

Industry Growth Drivers and Challenges

Key Information for Players to establish themselves in current dynamic environment


                 Key Answers Captured in Report?

Which geography would have better demand for product/services?
What are the strategies adopted by big players in the regional market?
Which country would see the steep rise in CAGR & year-on-year (Y-O-Y) growth?
What is the current & expected market size in next five years?
What is the market feasibility for long term investment?
What opportunity the country would offer for existing and new players in the market?
What is risk involved for suppliers in the geography?
What factors would drive the demand for the product/service in near future?
What is the impact analysis of various factors in the market growth?
What are the recent trends in the regional market and how successful they are?


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