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Global Pregnancy Test Kit Market Analysis & Opportunity Outlook 2023

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Extensive insights into the Growth of Pregnancy Test Kit Market amidst COVID-19

Before we witness the stabilization of economic growth in Europe and North America, Asia Pacific is estimated to bounce back progressively with countries such as China, India, South Korea and Japan witnessing more opportunities to recover from the losses sustained during COVID-19.

Being the biggest market in Eastern Europe, Russia is estimated to take the lowest hit, offering a sigh of relief to the businesses operating in the country. Whereas, GCC is estimated to observe low investments due to the sliding prices of crude oil.

We evaluate the strategies and commitment of the Giant Players in the market towards creating products and services that customers value and rely on.

In an attempt to control and eliminate the surge of coronavirus cases and meet the demand for required medical devices along with providing efficient medical services, there is a drastic shift of investments from authoritative bodies towards the healthcare sector. Where the aftermath of this pandemic may take years to be measured, Research Nester estimates notable expansion of e-health, gaming, and media and entertainment industries till the whole situation is contained and the plan of action for the recovery process is determined. There is an estimated probability of the growth in businesses going back a year if the condition is controlled in the next 2-3 months.                                                         Request Insights

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Pregnancy Test Kits Market Overview

Pregnancy test kits are medical devices which are used to diagnose the possibility of pregnancy in females. The device detects tiny amount of hCG (Human Chorionic Gonadotrophin; female pregnancy hormone), the amount of which increases during early stages of pregnancy in the body. Global pregnancy test kit market is envisioned to exhibit a compound annual growth rate (CAGR) of 42% during 2015-2023. Geographically, global pregnancy test kit market is segmented into North America, Latin America, Western and Eastern Europe, Asia-Pacific and Rest of world.

Market Size and Forecast

North America is believed to hold the first rank in global pregnancy test kit market during 2015-2023. The market in the region is likely to flourish at a CAGR of 3.8% over next few years. Higher spending on healthcare sector is expected to be a major growth driver of North America pregnancy test kit market.

Western Europe pregnancy test kit market is also expected to witness a promising growth sparked by rising adoption of digital pregnancy test kit devices in the region. Asia-Pacific pregnancy test kit market is likely to behold a CAGR of 4.8% during the forecast period i.e. 2015-2023. Rapidly expanding population in the region, rising per capita income and growing urbanization are some of the major factors which are projected to bolster pregnancy test kit market in countries such as India and China. CLICK TO DOWNLOAD FREE SAMPLE REPORT

Market Segmentation

  • By Product

Based on products, global pregnancy test kit market can be segmented into and digital devices and line-indicator devices (strip/dip sticks, cassettes and mid-stream devices)

  • By Test Type

On the basis of test type, global pregnancy test kit market is segmented as LH urine test, hCG urine test and FSH urine test. With 43.0% share in 2015, hCG urine test accounted for the largest pregnancy test kit market.

  • By Distribution Channels

Global pregnancy test kit market is divided on the basis of distribution channels into drugstores, pharmacies, online retail and supermarkets.

The study further analysis the Y-O-Y Growth, demand & supply and forecast future opportunity in North America (United States, Canada), Latin America (Brazil, Mexico, Argentina, Rest of LATAM), Europe (U.K., Germany, France, Italy, Spain, Hungary, BENELUX (Belgium, Netherlands, Luxembourg), NORDIC (Norway, Denmark, Sweden, Finland), Poland, Russia, Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Malaysia, Indonesia, Taiwan, Hong Kong, Australia, New Zealand, Rest of Asia-Pacific), Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa).

Growth Drivers and challenges

Continuous technological advancements in pregnancy test kits, rising demand of self-contained and fast test and increasing age of first pregnancy are some of the major factors, which are likely to bolster the growth of global pregnancy kit market over the forecast period i.e. 2015-2023.

However, mushrooming new small players with a very little or no medical equipment business history, a huge price gap between the top players and small un-organized players’ are some of the factors to expected to hamper the growth of global pregnancy test kit market in the future.

Key Players

Global pregnancy test kit market includes some of the major organizations such as

  • Alere Inc.
  • Prestige Brands Holdings, Inc
  • Quidel Corporation
  • Procter & Gamble Co.
  • Abbott Laboratories
  • Kent Pharmaceuticals
  • Cardinal Health
  • Others

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