Vinegar is defined as a sour liquid made by fermenting substances that contains starch and sugar along with the specific amount of acetic acid and water. Vinegars are made from honey, wine, glucose, fruits or any sugar containing material and are fit for human consumption. Fruit vinegar is one of the important types of vinegar and is made from different fruits such as apple, cherry, peach, strawberry and raspberry. During the production of fruit vinegar, the sugars are converted into alcohol with the addition of wild yeast. The fruit vinegar is used as a preservative and a flavour. The most common and popular fruit vinegar is apple cider vinegar and is widely used in preserving food, salad dressings and cleaning.
The market for fruit vinegar is anticipated to record a significant CAGR over the forecast period 2020-2028. The major key factors driving the growth of the market include the various nutritional benefits of fruit vinegar such as reduction in blood cholesterol level and decreasing the rate of heart disease along with growth in food service industry in major economies. Further, variety of flavours and extended shelf life of fruit vinegar along with the rising demand for ready to eat products is accelerating the demand for fruit vinegars. Moreover, owing to the busy schedules of consumers, the property of fruit vinegar to keep food fresh over longer periods of time is driving the growth of the market.
On the basis of application type, the market is segmented into food & beverages, personal care and others, out of which, food & beverages
segmented in estimated to dominate the market on the back of the increased use of fruit vinegar in food preservation as a seasoning. Further, several functional properties along with the multiple applications of fruit vinegar in fermented fruit products is increasing the demand for fruit vinegar. Moreover, the presence of antioxidants and phytochemicals in fruits along with the colours and aroma offered is driving the demand for high quality vinegar products and enhanced functional food.CLICK TO DOWNLOAD SAMPLE REPORT
The demand for fruit vinegar is increasing widely with the increase in quick service restaurants, hotels, lounges, cafes and fine dining restaurants. Further, these standalone players use fruit vinegar as an essential ingredient for the preparation of final dish. Moreover, growth in the organized retail sector and rising promotions of fruit vinegar products by the manufacturers to attract customers is accelerating the demand for fruit vinegars.
A significant rise in the disposable income level of consumers along with the changing dietary patterns is rising health consciousness among consumers. The rising health concerns are on the back of presence of various bioactive compounds such as amino acids, organic acids and polyphenols along with the essential nutrients in fruit vinegar. In addition, increasing knowledge about the impact of nutrients on human health is leading to the high demand for good quality fruit vinegar products. Out of all the fruit vinegars, apple cider vinegar is packed with health & skincare benefits. Apple cider vinegar is rich in antioxidants and promotes healthy body weight, contains essential minerals for the body to ensure new bone cells along with its insulin sensitivity in the body. Hence, these factors are anticipated to drive the growth of the market during the forecast period.
The allergic reactions associated with the consumption of fruit vinegar for some of the individuals are expected to hamper the growth of the market. Those allergic reactions may include vomiting and diarrhoea, which can impact the breathing and life situation of the individual if not immediately treated. Therefore, rising concerns about possible side effects related to fruit vinegar is predicted to hinder the market growth.
Our in-depth analysis of fruit vinegar market includes the following segments:
On the basis of regional analysis, the fruit vinegar market is segmented into five major region including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. The market in North America for fruit vinegars is estimated to register significant growth on the back of presence of largest fruit vinegar manufacturers resulting in increased demand for enhanced and processed food in emerging economies in the region. The Asia Pacific region is anticipated to dominate the market owing to the rising awareness of healthy food and innovative fruit vinegar flavours launched in the region. Further, Europe is estimated to record a substantial growth in the market on the account of premium vinegar types produced in the region, increasing use of vinegar in different cuisines and increasing consumer inclination towards healthy and frozen meat products. Hence, with the rise in food & beverage industry, the market is estimated to grow significantly during the forecast period.
The fruit vinegar market is further classified on the basis of region as follows:
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