Fragrance & Perfume Market Analysis

Distribution Channel (Online, Offline)

The online segment is expected to account for 60% of the fragrance & perfume market share by 2036. The growth of the category can be attributed to the expanding network of online purchasing and the emergence of several e-commerce industries. People are becoming more conscious of the numerous sorts of fragrances and their effects on mood and well-being as a result of the amount of information about perfumes available on digital platforms. The increased popularity of e-commerce makes it easier for customers to buy perfume online. Furthermore, around 773 million fragrances and perfumes are sold via e-commerce portals, making it an excellent channel for increasing sales.

Consumer Group (Women, Men, Unisex)

The women segment in the fragrance & perfume market is expected to garner a significant share of around 50% in the year 2036. The rising share of women using perfumes is the major factor that is driving the segment’s growth. In the United States, approximately 41% of women use perfume on a regular basis, compared to 39% of men. Perfume is used by around 27% of women at least once a week. Furthermore, rising female income has increased their spending on personal care and luxury items. The average annual income of millennial women perfume buyers is roughly USD 40,000.

Our in-depth analysis of the global fragrance & perfume market includes the following segments: