Fragrance & Perfume Market Analysis

  • Report ID: 5376
  • Published Date: Nov 16, 2023
  • Report Format: PDF, PPT

Fragrance & Perfume Market Analysis

Distribution Channel (Online, Offline)

The online segment is expected to account for 60% of the fragrance & perfume market share by 2036. The growth of the category can be attributed to the expanding network of online purchasing and the emergence of several e-commerce industries. People are becoming more conscious of the numerous sorts of fragrances and their effects on mood and well-being as a result of the amount of information about perfumes available on digital platforms. The increased popularity of e-commerce makes it easier for customers to buy perfume online. Furthermore, around 773 million fragrances and perfumes are sold via e-commerce portals, making it an excellent channel for increasing sales.

Consumer Group (Women, Men, Unisex)

The women segment in the fragrance & perfume market is expected to garner a significant share of around 50% in the year 2036. The rising share of women using perfumes is the major factor that is driving the segment’s growth. In the United States, approximately 41% of women use perfume on a regular basis, compared to 39% of men. Perfume is used by around 27% of women at least once a week. Furthermore, rising female income has increased their spending on personal care and luxury items. The average annual income of millennial women perfume buyers is roughly USD 40,000.

Our in-depth analysis of the global fragrance & perfume market includes the following segments:

         Product Type

  • Parfum or De Parfum
  • Eau De Parfum
  • Eau De Toilette
  • Eau De Cologne

        Distribution Channel

  • Online
  • Offline

        Consumer Group

  • Women
  • Men
  • Unisex
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Author Credits:  Parul Atri

  • Report ID: 5376
  • Published Date: Nov 16, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

Increasing demand for home fragrances, and rising use of deodorants and perfumes are the major factors driving the market growth.

The market size of fragrance & perfume is anticipated to attain a CAGR of ~5% over the forecast period, i.e., 2024-2036.

The major players in the market are The Avon Company, CHANEL, Coty Inc., LVMH Moet Hennessy-Louis Vuitton, The Estée Lauder Companies, Revlon, L'Oréal Groupe, Givaudan, Hermès, and KERING

The women segment is anticipated to garner the largest market size by the end of 2036 and display significant growth opportunities.

The market in the Asia Pacific region is projected to hold the largest market share by the end of 2036 and provide more business opportunities in the future.
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