Authentication and Brand Protection Market Regional Analysis:
North American Market Insights
The authentication and brand protection market share in the North America region is anticipated to exceed 32% by 2035, owing to the region being one of the leading areas for food and beverage and pharmaceutical applications. In 2022, the total amount of money spent on pharmaceuticals in the US was estimated to be around USD 574 billion. During 2012 and 2022, spending rose annually. Numerous businesses in North America are investing in and concentrating on the advancement of cutting-edge forensic and brand protection technologies. Furthermore, the region's market has been expanding because to laws and policies put in place by the member states to combat counterfeiting.
APAC Market Insights
The authentication and brand protection market in the Asia Pacific region is predicted to account for around 25% revenue share by 2035, due to China's high industrial throughput and the region's expanding use of brand authentication and brand protection. According to figures released by the United Nations Statistics Division, China was responsible for 28.7% of global manufacturing output in 2019. Moreover, the regional market expansion is due to the fast expansion of the medical industry as well as growing industry participants' awareness of brand protection technologies.
