Floriculture Market Analysis

End user Segment Analysis

Under the end user segment, the commercial segment is dominating the segment and is expected to hold a share value of 41.5% by 2035. Commercial users such as hotels, resorts, events, and malls are the top contributors to the market revenue due to the consistently high volume of flower usage. The May 2023 report by the NASS has reported that the overall sales of floriculture crops reached USD 6.69 billion. This significant revenue indicates the commercial segment's vital role in fueling the entire industry forward, reporting its economic importance and sustained growth trajectory within the global floral market. The trend is anticipated to continue, fueled by the hospitality and events industries. Landscaping in commercial real estate further expands rapidly, aided by government-led urban greening programs such as those indicated by the EPA. These macro-economic conditions make the commercial end users the largest revenue contributor by 2035.

Type Segment Analysis

The dominance of the cut flowers is aided by the rising event and hospitality demand worldwide, mainly in weddings, conferences, and corporate gifting. The U.S. Department of Agriculture report in May 2023 has stated that the import of cut flowers rose steadily due to the increased domestic consumption and seasonal demand increase. As per the report U.S. imported nearly USD 3.3 billion worth of cut flowers, plants, and nursery stock products from 81 countries. On the other hand, Europe is the key consumption hub backed by a strong retail floral culture. The European Environment Agency reported a continued expansion in the controlled environment horticulture, aiding year-round production. Further, the lifestyle changes and the e-commerce floral platforms have accelerated the demand.

Propagation Segment Analysis

The propagation segment of the market is projected to be led by the cuttings owing to their high genetic stability, faster rooting, and superior yield consistency, making them the preferred method for commercial flower producers worldwide. The demand for vegetative cutting has stimulated greenhouse expansion and controlled environment farming. According to the U.S. Department of Agriculture data in May 2023, the imports of live plants were valued at nearly USD 860 million. This data reflects a strong rise in propagation material utilization. This growth is reinforced by the expanded ornamental plant production capacity reported in major exporting countries and increased adoption of high-quality cultivar programs supported by horticultural development initiatives. As commercial growers opt for a uniform flowering and improved shelf life, cuttings remain the dominant choice across global floriculture operations.

Our in-depth analysis of the global market includes the following segments: