Floriculture Market Size & Share, by End user (Residential, Commercial, Industrial, Institutional); Type; Propagation; Distribution Channel; Application; Flower Type - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2026-2035

Floriculture Market - Regional Analysis

APAC Market Insights

Asia Pacific is the dominant player in the floriculture market and is projected to hold the revenue share of 35.6% by 2035. The market is driven by the powerful combination of an expanding commercial sector, rising disposable incomes, and strong cultural traditions. The key drivers include rapid urbanization that fuels the demand for green spaces and ornamental plants, and the growth of the hospitality and events industry. A prime trend is the modernization of the supply chains with an increased investment in the cold storage infrastructure to minimize the post-harvest losses. Furthermore, the government initiatives across the region actively promote floriculture as a high-value agricultural export.

The China’s market is the largest in the APAC region and is driven by the massive domestic production and rising consumer spending. The market is defined by a powerful combination of traditional gift-giving culture, mainly around festivals, and the modern integration of flowers into urban lifestyles and commercial décor. A key trend is the rapid digitalization of the supply chain, with the e-commerce platforms and live streaming sales becoming a dominant channel for both the B2C and B2B distribution, directly connecting growers with millions of consumers. Government support via modern agricultural policies also supports the facility-based cultivation to enhance quality and yield. According to the People‘s Republic of China data in May 2023, the country aims to achieve annual flower sales of over USD 100 billion by 2035, reflecting the immense scale of domestic production.

Japan’s floriculture market is a mature and high-value sector characterized by premium consumption and advanced retail logistics. The demand is based on the deeply ingrained cultural practices, including gift giving, ceremonial uses, and strong appreciation for seasonal varieties and aesthetic quality. A key trend is the industry’s response to an aging population and shifting demographics, leading to targeted marketing towards smaller households and a growing emphasis on small-sized low-maintenance potted plants. The market is also using technology to improve the traceability and shelf life. The data from the OEC in 2025 depicts that the nation has exported ¥1.55 billion in 2025. This data highlights the segment’s significant economic value despite a gradually contracting domestic production area.

North America Market Insights

The North America floriculture market is growing rapidly and is expected to grow at a CAGR of 5.2% during the forecast period 2026 to 2035. The market is defined by the strong commercial procurement from the hospitality, corporate gifting, and landscaping sectors, supported by an advanced cold chain logistics infrastructure. The key drivers include high per capita consumption and consistent demand from mass merchandisers. The primary trends involve a significant shift towards controlled environment agriculture to ensure year-round production and manage energy costs, alongside growing corporate and consumer emphasis on sustainability certifications. The industry is further shaped by the integrated cross-border trade and government-aided research initiatives aimed at enhancing production efficiency and biosecurity.

The U.S. floriculture market is shaped by strong import reliance, stable commercial procurement, and expanding protected cultivation. The OEC data in 2023 depicts that the U.S. is the top importer of cut flowers and has imported nearly USD 2.58 billion, reflecting sustained demand from retailers, hotels, event organizers, and e-commerce floral channels. Further, the rise in accommodation and food services by the tourism sector is reinforcing the usage of decorative flowers and foliage. On the other hand, the APHIS plays a central role in ensuring smooth floral movement via digital phytosanitary certification, minimizing the clearance times and improving the shipment reliability. Greenhouse operators continue to adopt energy-efficient technologies, aided indirectly by federal sustainability programs. Institutional buyers, including universities, municipal departments, and healthcare facilities, remain key consumers through landscape and public-space procurement.

U.S. Import Origins of Cut Flowers in 2023

Source: OEC 2025

Canada’s floriculture market is supported by the greenhouse-intensive production, import supplementation, and public sector landscaping demand. Agriculture and Agri-Food Canada identifies ornamentals as a major greenhouse category, reinforced by the federal energy efficiency incentives improving heating and lighting operations. According to Statistics Canada data in April 2025, the nation witnessed a steady growth in greenhouse flower and plant sales exceeded 3.9% during 2024, compared with the previous year. This data indicates that there is strong purchase from retail chains, garden centers, and municipalities. Canada relies on imports of cut flowers and propagative materials from the U.S., Colombia, and Ecuador to meet the seasonal peaks. The urban infrastructure program involves streetscaping and public garden maintenance, increasing ornamental plant usage.

Canada Import of Cut Flowers in 2023

Source: OEC 2025

Europe Market Insights

The market in Europe is a mature yet stable sector and is defined by a high per capita consumption and a strong demand for premium seasonal and sustainably certified products. The key drivers include well-established cultural traditions of gifting and gardening, coupled with robust commercial demand from the hospitality and event industries. A significant trend is the industry’s pivot towards sustainability, which is driven by both consumer preference and EU-wide policy. The European Green Deal indirectly influences production methods, pushing for a reduction in chemical pesticides and plastic waste and promoting local cultivation to reduce the carbon footprint. For instance, the EU’s Farm to Fork Strategy under the European Green Deal focuses on making food systems fair and environmentally friendly, a principle that is increasingly applied to ornamental horticulture, encouraging integrated pest management and resource efficiency.

Germany is projected to hold the highest revenue share in Europe market by 2035. The dominance is driven by the central geographic location that makes it a continental logistics and distribution hub, and the presence of the world’s largest wholesale flower market in Aalsmeer, Netherlands, which primarily serves the market. The key growth factors include high consumer purchasing power and a strong DIY and garden center retail sector. A significant trend is the professionalization of urban gardening and balcony floriculture. The AIPH data in March 2024 depicts that Germany’s cut flower market reached €3 billion. This data highlights the country's importance as both a large consuming market and a critical transit site for the European flower trade. The market's stability is further reinforced by a consistent consumer demand for both indoor and outdoor plants.

The UK market strength stems from a deeply ingrained gardening culture and high demand for seasonal plants such as bedding plants in spring. A primary driver is the trend towards grow your own and wildlife-friendly gardening, increasing sales of pollinator-attracting plants. However, a major challenge and defining trend is the adaptation of the supply chain to post-Brexit regulations, which has increased the complexity and cost of imports from the EU. The OEC data in 2025 depicts that the UK has exported £31.7 million in 2025 for cut flowers. Its export value is overshadowed by a much larger import volume, highlighting the domestic demand-supply gap. Consequently, the industry is aiming to enhance the local production and greenhouse capabilities to improve self-sufficiency and mitigate supply chain risks.