Floriculture Market Size & Share, by Product Type (Cut Flowers, Bedding Plants, Potted Plants); Application (Personal use, Gifts, Conference); Sales (Direct Sales, Specialty Stores, Franchises, Florists and Kiosks, Supermarkets, Hypermarkets, Independent Small Stores, Online Retailers) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2024-2036

  • Report ID: 1083
  • Published Date: Mar 22, 2024
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2024-2036

Floriculture Market size is poised to reach USD 144 Billion by the end of 2036, growing at a CAGR of 8% during the forecast period, i.e., 2024-2036. In the year 2023, the industry size of the floriculture was USD 57 Billion and the reason behind this growth is impelled by the growing popularity of edible flowers such as citrus blossoms, roses, hibiscus, lavender, and nasturtium, as the major part of populations are shifting towards being health conscious. According to a report by the National Library of Medicine, edible flowers highly contribute to increasing the appearance of food, while providing biologically active substances such as vitamins A, and C, niacin, riboflavin, and minerals such as phosphorous, calcium, iron, and potassium that are greatly beneficial to consumers' health.

Furthermore, the growth in the development of several e-commerce websites has made it easier for consumers to trade flowers internationally, and with such ease, consumers can now acquire flowers online. The sales in online stores were expected to cross 22% of global retail sales by 2023, compared to 14.1% in 2019. It is also estimated that by 2024, digital wallets will account for over half of total e-commerce payment volumes.

Floriculture Market
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Floriculture Market: Growth Drivers and Challenges

Growth Drivers

  • Growth in global trade: The growing international trade has seen an increase in the import/export of floral products, which has driven the market growth. The increase in world merchandise trade is expected to grow 0.8% this year, down from the 1.7% forecast in April, while the 3.3% growth projected for 2024.
  • Increased availability of online floral purchases: Online flower businesses have increased the availability and accessibility of floral decor to consumers, as well as providing a more convenient and quicker way of purchase and delivery.
  • Growing popularity of home gardening: The growing interest in home gardening has also increased the demand for flowers and plants, particularly in urban areas.
  • Development of hybrid flowers and plants: Hybridization has led to the development of new and unique flower varieties, increasing the appeal and interest among consumers.
  • Rising disposable income: The rising disposable income has also enabled consumers to spend more on floral decor, further driving the market growth.


  • Seasonality: The market is subject to seasonal fluctuations, with demand for flowers and plants being relatively lower during winter and higher during summer.
  •  Limited shelf life: The shelf life of the products is limited, meaning that any unsold goods can become waste, which can adversely affect the market growth.
  •  Availability of substitutes: The availability of non-fresh and artificial alternatives, such as plastic flowers and artificial greenery, can limit the growth of the natural flower market.

Floriculture Market: Key Insights

Base Year


Forecast Year




Base Year Market Size (2023)

~ USD 57 Billion

Forecast Year Market Size (2036)

~ USD 144 Billion

Regional Scope

  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • North America (U.S., and Canada)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Floriculture Segmentation

Product Type (Cut Flowers, Bedding Plants, Potted Plants)

Cut flowers segment in the floriculture market is estimated to gain a robust revenue share of 49% in the coming years owing to their increased demand and consumption as these flowers are the popular choice for floral arrangements, bouquets, and various decorative items, resulting in an overall increased demand and consumption. Along with the growing preferences for cutting-edge flower varieties, such as orchids, lilies, and roses, they have grown in popularity, adding to the overall demand and growth of cut flowers within the market. About three-quarters of purchases (77%) of cut flowers are made with a reason/occasion in mind.

Application (Personal use, Gifts, Conference)

The personal use segment is set to garner a notable share shortly and is likely to remain the second largest segment in the application of the floriculture market as its application includes home decoration, occasion celebrations, and gifting purposes. The availability of personal-use floral products has increased, making it easier for consumers to access them via various delivery options, such as online stores, and home delivery. Moreover, the awareness about the benefits of using flowers for home decoration and various other purposes has grown.

Sales (Direct Sales, Specialty Stores, Franchises, Florists and Kiosks, Supermarkets, Hypermarkets, Independent Small Stores, Online Retailers)

The direct sales segment in the floriculture market is estimated to hold a noteworthy share due to the increased exposure in direct sales which enables the consumers to interact directly with the product and allows them to learn more and make their decisions based on their actual preferences. Direct sales have access to a wide variety of floral products, providing a greater choice for consumers. Moreover, direct sales allow consumers to take home the products right away, providing immediate accessibility and satisfaction.

Our in-depth analysis of the global floriculture market includes the following segments:

          Product Type

  • Cut Flowers
  • Bedding Plants
  • Potted Plants


  • Personal use
  • Gifts
  • Conference


  • Direct Sales
  • Specialty Stores
  • Franchises
  • Florists and Kiosks
  • Supermarkets
  • Hypermarkets
  • Independent Small Stores
  • Online Retailers

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Floriculture Industry - Regional Synopsis

APAC Market Forecast

The floriculture market in Asia Pacific is estimated to have the largest share of approximately 46% in 2023, impelled by the growing cultivation of several types of flowers and plants in developing countries such as India and China. India the floriculture business is benefiting from a shift in manufacturing practices. Floriculturists are transitioning away from traditional flowers and toward cut flowers to service international markets. About 283 thousand hectares of the area were under Cultivation for floriculture in 2021-22. Production of flowers is estimated to be 2295.07 thousand tons of loose flowers and 833.16 thousand tons of cut flowers in 2021-22.

North American Market Statistics

The North American floriculture market is estimated to be the second largest, during the forecast timeframe led by the technological improvements and development in horticulture practices and greenhouse technology as creating opportunities for this market growth. Additionally, the rise in internet penetration is increasing awareness of about forticulture products among consumers. The US floriculture market is witnessing a cultural preference for gifting flowers, driving market demand.

Research Nester
Floriculture Market size
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Companies Dominating the Floriculture Market Landscape

    • Forest Produce Ltd.
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Selecta Cut Flowers SAU.
    • Native Floral Group
    • Tropical Foliage Plants Inc.
    • Oserian Group
    • Esmeralda Farms
    • Marginpar BV
    • Flamingo Horticulture Ltd.
    • Danziger Group
    • Florensis Flower Seeds United Kingdom Ltd.
    • Verbeek Export B.V.
    • Florance Flora

In the News

  • Flamingo Horticulture, launched their Green Legacy Initiative in Etiopia, with a main objective to limit the effects of deforestation and climate change. In July more than 46,000 seedlings were planted on Worja & Kamo Gerbi Hill, and till 3.7 billion seedlings had been planted all over Ethiopia.
  • Selecta One, is one of leading company in the producing, breeding, and marketing of vegetatively propagated ornamental plants, acquired La Villetta s.r.l, an Italy-based producer of carnation flowers. This would directly act as one of the driving factor for Selecta One for expaing their product portfolio specifically in the cut carnation category and would also strengthen its market presence in this industry.

Author Credits:  Shivam Bhutani, Anil Kumar

  • Report ID: 1083
  • Published Date: Mar 22, 2024
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

The Increased availability of online floral purchases and the growth in global trade are the major factors driving the growth of the market.

The market size of Floriculture is anticipated to attain a CAGR of 8% over the forecast period, i.e., 2024-2036.

The major players in the market are Oserian Group, Esmeralda Farms, Marginpar BV, DOS GRrINGOS LLC, Flamingo Horticulture Ltd., Danziger Group, Florensis Flower Seeds United Kingdom Ltd., Verbeek Export B.V., Florance Flora, and others.

The cut flowers segment is anticipated to garner the largest market size by the end of 2036 and display significant growth opportunities.

The market in the APAC region is projected to hold the largest market share by the end of 2036 and provide more business opportunities in the future.
Floriculture Market Report Scope

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