Floriculture Market Outlook
Floriculture Market size was over USD 58.75 billion in 2024 and is anticipated to cross USD 99.41 billion by 2034, witnessing more than 5.4% CAGR during the forecast period i.e., between 2025-2034. In the year 2025, the industry size of floriculture is estimated at USD 61.45 billion.
Key Floriculture Market Insights Summary:
Asia Pacific region is estimated to dominate the market with roughly 46% share.
North American floriculture market is forecasted to experience notable growth throughout the projected period.
The floriculture market's cut flowers segment is projected to secure a strong revenue share of 49%.
The personal use segment is expected to capture a significant share soon and is predicted to remain the second-largest application segment.
The direct sales segment within the floriculture market is anticipated to maintain a considerable share due to rising visibility and consumer access.
Key Growth Trends:
- Growth in global trade
- Increased availability of online floral purchases
Key Players:
- Selecta Cut Flowers SAU., Native Floral Group, Tropical Foliage Plants Inc., Oserian Group, Esmeralda Farms, Marginpar BV, DOS GRrINGOS LLC, Flamingo Horticulture Ltd., Danziger Group, Florensis Flower Seeds United Kingdom Ltd., Verbeek Export B.V., Florance Flora.
Market Size and Growth Projections:
- 2024 Market Size: USD 58.75 billion
- 2025 Market Size: USD 61.45 billion
- Projected Market Size: USD 99.41 billion by 2034
- Growth Forecasts: 5.4% CAGR (2025-2034)
- Largest Region: Asia Pacific (46% Share by 2034)
- Fastest Growing Region: Asia Pacific
The market growth is impelled by growing popularity of edible flowers such as citrus blossoms, roses, hibiscus, lavender, and nasturtium, as the major part of populations are shifting towards being health conscious. According to a report by the National Library of Medicine, edible flowers highly contribute to increasing the appearance of food, while providing biologically active substances such as vitamins A, and C, niacin, riboflavin, and minerals such as phosphorous, calcium, iron, and potassium that are greatly beneficial to consumers' health.
Furthermore, the growth in the development of several e-commerce websites has made it easier for consumers to trade flowers internationally, and with such ease, consumers can now acquire flowers online. The sales in online stores were expected to cross 22% of global retail sales by 2023, compared to 14.1% in 2019. It is also estimated that by 2024, digital wallets will account for over half of total e-commerce payment volumes.
Floriculture Market Growth Drivers and Challenges:
Growth Drivers
- Growth in global trade: The growing international trade has seen an increase in the import/export of floral products, which has driven the market growth. The increase in world merchandise trade is expected to grow 0.8% this year, down from the 1.7% forecast in April, while the 3.3% growth projected for 2024.
- Increased availability of online floral purchases: Online flower businesses have increased the availability and accessibility of floral decor to consumers, as well as providing a more convenient and quicker way of purchase and delivery.
- Growing popularity of home gardening: The growing interest in home gardening has also increased the demand for flowers and plants, particularly in urban areas.
- Development of hybrid flowers and plants: Hybridization has led to the development of new and unique flower varieties, increasing the appeal and interest among consumers.
- Rising disposable income: The rising disposable income has also enabled consumers to spend more on floral decor, further driving the market growth.
Challenges
- Seasonality: The market is subject to seasonal fluctuations, with demand for flowers and plants being relatively lower during winter and higher during summer.
- Limited shelf life: The shelf life of the products is limited, meaning that any unsold goods can become waste, which can adversely affect the market growth.
- Availability of substitutes: The availability of non-fresh and artificial alternatives, such as plastic flowers and artificial greenery, can limit the growth of the natural flower market.
Floriculture Market Size and Forecast:
| Report Attribute | Details |
|---|---|
|
Base Year |
2024 |
|
Forecast Year |
2025-2034 |
|
CAGR |
5.4% |
|
Base Year Market Size (2024) |
USD 58.75 billion |
|
Forecast Year Market Size (2034) |
USD 99.41 billion |
|
Regional Scope |
|
Floriculture Market Segmentation:
Product Type Segment Analysis
Cut flowers segment in the floriculture market is estimated to gain a robust revenue share of 49% in the coming years owing to their increased demand and consumption as these flowers are the popular choice for floral arrangements, bouquets, and various decorative items, resulting in an overall increased demand and consumption. Along with the growing preferences for cutting-edge flower varieties, such as orchids, lilies, and roses, they have grown in popularity, adding to the overall demand and growth of cut flowers within the market. About three-quarters of purchases (77%) of cut flowers are made with a reason/occasion in mind.
Application Segment Analysis
The personal use segment is set to garner a notable share shortly and is likely to remain the second largest segment in the application of the floriculture market as its application includes home decoration, occasion celebrations, and gifting purposes. The availability of personal-use floral products has increased, making it easier for consumers to access them via various delivery options, such as online stores, and home delivery. Moreover, the awareness about the benefits of using flowers for home decoration and various other purposes has grown.
Sales Segment Analysis
The direct sales segment in the floriculture market is estimated to hold a noteworthy share due to the increased exposure in direct sales which enables the consumers to interact directly with the product and allows them to learn more and make their decisions based on their actual preferences. Direct sales have access to a wide variety of floral products, providing a greater choice for consumers. Moreover, direct sales allow consumers to take home the products right away, providing immediate accessibility and satisfaction.
Our in-depth analysis of the global floriculture market includes the following segments:
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Product Type |
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Application |
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Sales |
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Vishnu Nair
Head - Global Business DevelopmentCustomize this report to your requirements — connect with our consultant for personalized insights and options.
Floriculture Market Regional Analysis:
APAC Market Insights
The floriculture market in Asia Pacific is estimated to have the largest share of approximately 46% by 2034, impelled by growing cultivation of several types of flowers and plants in developing countries such as India and China. India the floriculture business is benefiting from a shift in manufacturing practices. Floriculturists are transitioning away from traditional flowers and toward cut flowers to service international markets. About 283 thousand hectares of the area were under Cultivation for floriculture in 2021-22. Production of flowers is estimated to be 2295.07 thousand tons of loose flowers and 833.16 thousand tons of cut flowers in 2021-22.
North American Market Insights
The North American floriculture market is estimated to grow substantially during the forecast timeframe, led by technological improvements and development in horticulture practices and greenhouse technology. Additionally, the rise in internet penetration is increasing awareness of about forticulture products among consumers. The US floriculture market is witnessing a cultural preference for gifting flowers.
Key Floriculture Market Players:
- Forest Produce Ltd.
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
- Selecta Cut Flowers SAU.
- Native Floral Group
- Tropical Foliage Plants Inc.
- Oserian Group
- Esmeralda Farms
- Marginpar BV
- DOS GRrINGOS LLC
- Flamingo Horticulture Ltd.
- Danziger Group
- Florensis Flower Seeds United Kingdom Ltd.
- Verbeek Export B.V.
- Florance Flora
Recent Developments
- Flamingo Horticulture, launched their Green Legacy Initiative in Etiopia, with a main objective to limit the effects of deforestation and climate change. In July more than 46,000 seedlings were planted on Worja & Kamo Gerbi Hill, and till 3.7 billion seedlings had been planted all over Ethiopia.
- Selecta One, is one of leading company in the producing, breeding, and marketing of vegetatively propagated ornamental plants, acquired La Villetta s.r.l, an Italy-based producer of carnation flowers. This would directly act as one of the driving factor for Selecta One for expaing their product portfolio specifically in the cut carnation category and would also strengthen its market presence in this industry.
- Report ID: 1083
- Published Date: Jun 13, 2025
- Report Format: PDF, PPT
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