Fast Food Market Trends

Growth Drivers

• Growing consumption of fast food among the working population - The dietary choices of an individual depend on income, time constraints, and preferences. Since the time required in preparing and serving fast food is less, it is usually preferred more compared to other options of food.
  
  As a result, the demand for the fast food market is growing with the growing working population.
• Surge in the number of options for healthy fast food - To influence the food market revenue, companies have started including healthy fast food as an option, as it contains less fat, cholesterol, and sodium. Hence, it is estimated to draw the attention of health-conscious customers. Furthermore, the anti-obesity movement is additionally encouraging the demand for healthy fast food, and as a result, the market for fast food is predicted to rise over the coming years.

Challenges

• Growing risk of fast food on health - Although fast food has gained popularity in recent years, these foods constitute of high number of calories and lower amount of minerals, water, and fiber in comparison with natural foods. Moreover, it also encourages an increase in various diseases including, cardiovascular disease, joint disorders, diabetes, and more. As a result, the market for fast food is estimated to hinder.
• Changing food preferences - Another factor that might restrict the expansion of the market for fast food is that they are usually prepared and stored, hence it loses the nutritional value, unlike fresh. Apart from this, the amount of sodium is also high in some fast food products. Even though it could be the preferred option for people with busy schedules, their health concerns can hinder the fast food adoption.
• Surging demand for fresh food