Enterprise Single Sign-on Market Trends

Growth Drivers

• Surge in Advancement in Technology - Artificial intelligence technology has been used rigorously by various organizations and for different tasks currently. Furthermore, it has also been utilized in SSO since it is estimated that it might enhance SSO and cloud computing is artificial intelligence (AI), which provides features including speech recognition, computer vision, natural language processing, machine learning, and computer vision. With the aid of AI, SSO and cloud computing could potentially make more innovative, secure, efficient, and user-friendly by enabling capabilities including chat or voice-based login, adaptive authentication, anomaly detection, data analysis, and personalization.
• Rise in Number of People Working from Home - Only about 3 out of 10 workers are completely on-site as of June 2022, with the other over 9 out of 10 working remotely or hybrid. This pattern is expected to continue in the future. Hence, with single sign-on, employees are able to access their essential tools and resources with ease and management from any device or place. Users no longer need to keep records of or manage passwords, which eliminates the common problems that emerge when remote workers are unable to access apps without the assistance of IT. Furthermore, a centralized, comprehensive audit trail over systems and data access is made possible by single sign-on, enabling IT and security teams to monitor user access regardless of situations when workers are working remotely.
• Growth in the Use of SSO by the Government  - Many nations all over the globe are demanding electronic government, or e-governance owing to rising awareness regarding the benefits of digitalization. As a result, this has made the governments of these nations adopt and incorporate technology into their operations. However, the government is the most vulnerable organization when is most affects by cyber-attacks. For monetary gain or espionage, government data is frequently stolen. As a consequence, the use of enterprise single sign-on is surging in government sector.

Challenges

• Surge in Risk of Password Vulnerability - Demanding and upholding extremely strong passwords is essential. There might be a series of breaches under a single user's account if one set of SSO credentials is made public. Further, any systems connected to the identity of the provider may be vulnerable to attack if they are compromised. Hence, this could hinder the enterprise single sign-on market to further in the future.
• High Price of Single Sign-on - Although it might seem like a simple and inexpensive process, internal remedies can be expensive, particularly for smaller businesses. IT personnel might also need to invest a lot of time in altering and implementing SSO into business platforms. Therefore, the market expansion might get restricted over the coming years.
• Lack of Knowledge Among Employers Regarding Single Sign-on