Enterprise Single Sign-on Market Size & Share, by Component (Solution, Services); Deployment Type (On-Premise, Cloud); Industry (BFSI, Healthcare, Government, Retail, Education, IT & Telecom) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2024-2036

  • Report ID: 5433
  • Published Date: Dec 01, 2023
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2024-2036

Enterprise Single Sign-on Market size is projected to reach USD 11 billion by the end of 2036, expanding around 14% CAGR during the forecast period, i.e., 2024-2036. In the year 2023, the industry size of enterprise single sign-on was around USD 4 billion. The major element to dominate the market expansion is a surge in the number of data breaches. In the first quarter of 2023, data breaches worldwide compromised over 5 million records of personal information. Hence, the demand for enterprise single sign-on marker is surging.

Corporate cybersecurity has witnessed the rise of single sign-on (SSO) solutions as a key component. SSO solutions enable a common path for managing application access, simplify the authentication process, and enable enterprises to implement multi-factor authentication (MFA), along with enhanced control over compliance. Furthermore, along with its benefits in offering cyber security, it is known for enhancing the productivity of the employees by reducing the time and resources wasted since employees could access different required applications through the same interface.

Enterprise Single Sign-on Market
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Enterprise Single Sign-on Market: Key Insights

Base Year


Forecast Year




Base Year Market Size (2023)

~ USD 4 Billion

Forecast Year Market Size (2036)

~ USD 11 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Enterprise Single Sign-on Sector: Growth Drivers and Challenges


Growth Drivers

  • Surge in Advancement in Technology - Artificial intelligence technology has been used rigorously by various organizations and for different tasks currently. Furthermore, it has also been utilized in SSO since it is estimated that it might enhance SSO and cloud computing is artificial intelligence (AI), which provides features including speech recognition, computer vision, natural language processing, machine learning, and computer vision. With the aid of AI, SSO and cloud computing could potentially make more innovative, secure, efficient, and user-friendly by enabling capabilities including chat or voice-based login, adaptive authentication, anomaly detection, data analysis, and personalization.
  • Rise in Number of People Working from Home - Only about 3 out of 10 workers are completely on-site as of June 2022, with the other over 9 out of 10 working remotely or hybrid. This pattern is expected to continue in the future. Hence, with single sign-on, employees are able to access their essential tools and resources with ease and management from any device or place. Users no longer need to keep records of or manage passwords, which eliminates the common problems that emerge when remote workers are unable to access apps without the assistance of IT. Furthermore, a centralized, comprehensive audit trail over systems and data access is made possible by single sign-on, enabling IT and security teams to monitor user access regardless of situations when workers are working remotely.
  • Growth in the Use of SSO by the Government  - Many nations all over the globe are demanding electronic government, or e-governance owing to rising awareness regarding the benefits of digitalization. As a result, this has made the governments of these nations adopt and incorporate technology into their operations. However, the government is the most vulnerable organization when is most affects by cyber-attacks. For monetary gain or espionage, government data is frequently stolen. As a consequence, the use of enterprise single sign-on is surging in government sector.


  • Surge in Risk of Password Vulnerability - Demanding and upholding extremely strong passwords is essential. There might be a series of breaches under a single user's account if one set of SSO credentials is made public. Further, any systems connected to the identity of the provider may be vulnerable to attack if they are compromised. Hence, this could hinder the enterprise single sign-on market to further in the future.
  • High Price of Single Sign-on - Although it might seem like a simple and inexpensive process, internal remedies can be expensive, particularly for smaller businesses. IT personnel might also need to invest a lot of time in altering and implementing SSO into business platforms. Therefore, the market expansion might get restricted over the coming years.
  • Lack of Knowledge Among Employers Regarding Single Sign-on

Enterprise Single Sign-on Segmentation

Deployment Type (On-Premise, Cloud)

The cloud segment is expected to hold 60% share of the global enterprise single sign-on market during the forecast period. Cloud computing has become more and more prevalent in recent years. After moving to the cloud, about 93% of firms stated an improvement in security, and over 90% stated that it is now easier to comply with regulatory regulations, globally. As a result, the cloud-based enterprise single sign-on demand might also rise. With cloud single sign-on (SSO), customers may log in to all of their cloud apps with a single identity—a username and password set. This streamlines the process of accessing cloud services. Cloud SSO solutions eliminate the need for multiple passwords and save IT management overhead by preserving a single identity for all cloud apps.

Industry (BFSI, Healthcare, Government, Retail, Education, IT & Telecom)

The BFSI segment in the enterprise single sign-on market is projected to gather the largest revenue share of about 30% during the forecast period. The growth of the segment is set to be influenced by a rising preference for online banking. For instance, it is predicted that close to 4 billion individuals would utilize digital banking globally by 2024. Users are able to view financial information and complete transactions with the use of online bank accounts which is why their demand for online banking is rising. However, financial companies operating digital banks have a responsibility to protect each customer's identity, validate it, and keep it confidential. As a result, the more preference is given to enterprise single sign-on. Further, workers have to utilize numerous systems or accounts inside an organization. Work allocation, billing, project management software, leave and attendance management and many more are a few instances. Therefore, the BFSI segment is expected to boost the market demand over the projected timeframe.

Our in-depth analysis of the global enterprise single sign-on market includes the following segments:


  • Solution
  • Services


  • On-Premise
  • Cloud


  • BFSI
  • Healthcare
  • Government
  • Retail
  • Education
  • IT & Telecom

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Enterprise Single Sign-on Industry - Regional Synopsis

North American Market Forecast

The North America enterprise single sign-on market is projected to rise by capturing the highest share of over 35% over the forecast period. The market in this region is growing on account of the presence of a number of key players. Furthermore, the United States has greater financial freedom than any other nation in the world.  For instance, in 2021, Americans' total disposable personal income was about USD 14 trillion. In the same year, the per capita personal disposable income was over USD 45,340.  Hence, with the growth in the IT sector in this region, the market for enterprise single sign-on industry is also surging. Nations with high incomes have the potential to see growth in the IT device industry. Moreover, wealthier nations including the US and Canada are expected to adopt and invest heavily in the advanced technology which is further expected to drive attention towards enterprise single sign-on.

European Market Analysis

The enterprise single sign-on market in Europe is also projected to grow over the forecast period. The major factor dominating the growth of the market is the surging healthcare sector in this region. Various industry has been observed employing enterprise single sign-on and healthcare sector is also projected to have significant deployment in this region owing to rapid digital advancement. Furthermore, the number of aging populations in this region is also growing which has further influenced the launch of various applications to guide the patient at home. A fifth of Europeans are 65 years of age or older. It will reach over thirty percent by 2050. Therefore, in order to have seamless and safe interaction with the patient the adoption of single sign-on is set to increase in this region. Furthermore, the adoption of blockchain is also projected to grow in Europe which is also estimated to have a significant effect on the market expansion.

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Enterprise Single Sign-on Market Size
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Companies Dominating the Enterprise Single Sign-on Landscape

    • MoEngage
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Bitwarden, Inc.
    • Ping Identity
    • OneLogin
    • Delinea
    • IBM Corporation
    • RAS Consulting & Investigations
    • ForgeRock
    • Oracle
    • Broadcom Inc.


In The News

  • July 9, 2023: Single Sign-on has been officially supported by MoEngage. The staff can access MoEngage from any device or location by using their organization credentials for Single Sign-on, all without compromising security. With just one click, users can utilise this feature to quickly stop using weak passwords that put the safety of others at risk. It also increases productivity by giving employees instant access to MoEngage.
  • September 12, 2023: Bitwarden provides the most extensive single sign-on integrations for businesses in the industry, empowering developers, individuals, and corporations with credential management leadership. The company's products are now offering enhanced security, flexibility, and convenience due to the addition of SSO with Trusted Devices. This makes it the only solution that offers a zero-knowledge encryption SSO integration suite that is adaptable, universally interoperable, and compatible with any identity provider.

Author Credits:  Abhishek Verma, Hetal Singh

  • Report ID: 5433
  • Published Date: Dec 01, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

The major factors driving the growth of the market are the rise in the number of people working from home, the surge in advancement in technology, and growth in the use of SSO by the government.

The market size of enterprise single sign-on is anticipated to attain a CAGR of 14% over the forecast period, i.e., 2024-2036.

The major players in the market are MoEngage, Bitwarden, Inc., Ping Identity, OneLogin, and others.

The cloud segment is anticipated to garner the largest market size by the end of 2036 and display significant growth opportunities.

The market in the North America region is projected to hold the largest market share by the end of 2036 and provide more business opportunities in the future.
Enterprise Single Sign-on Market Report Scope

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