Electric Power Steering Market Regional Analysis:
Asia Pacific Market Insights
Asia Pacific in electric power steering market is likely to account for more than 58.7% revenue share by the end of 2030, owing to the rapidly growing population, sales of electric vehicles, and advanced driver assistance system vehicles. Developing nations such as China and India are already moving towards the implementation of the advanced steering system to enhance fuel economy, control, and safety of the drivers.
The demand for sophisticated automotive technologies in India has led to a major development in the Indian automotive steering industry. For instance, in January 2025, ZF entered into a partnership with Rane Steering Systems which allows Rane Steering Systems to incorporate ZF’s rack drive EPS technologies to meet the growing demand for lightweight and high-performance steering systems for passenger and commercial vehicles. Such partnerships are likely to further enhance India shift towards intelligent mobility solutions, driving the market expansion.
China continues to play a key role in the electric power steering market, where manufacturers are working on increasing production capabilities to cater to the increasing demand. For example, Nexteer Automotive invested in a new manufacturing and testing facility in Changshu, Jiangsu Province in January 2025 to support its advanced steering systems production. Such investment is in line with the automotive electrification plan in China and strengthens the country’s role as a center for EPS technology advancement.
North America Market Insights
North America region is set to witness significant growth till 2035, due to the growing need for ADAS, EVs, and safety-compliant steering systems. Manufacturers are focusing on the development of energy-efficient steering systems for the purpose of improving the cars’ performance and at the same time minimizing emission levels. The trend towards autonomous driving is also contributing to the increased popularity of electric power steering (EPS) as manufacturers incorporate steer-by-wire technologies into new vehicles.
Rising automotive alliances with software companies are anticipated to propel the growth of the electric power steering market in the U.S. In October 2024, Volkswagen collaborated with Ansys software to create new and improved EPS solutions with improved simulation functions in the United States. This approach is aimed at enhancing the steering responsiveness in the new-generation vehicles, enhancing safety, and achieving precise handling. Through real-time modeling, Volkswagen seeks to increase predictive performance in electric and self-driving vehicles and strengthen EPS as an element of future mobility.
The electric power steering market in Canada is also expanding due to the increasing investments by car makers and their components suppliers in safety conformant steering systems. As the government of Canada is actively promoting the use of electric vehicles, domestic producers of automotive components are aiming at lightweight and energy-saving steering solutions. In November 2024, Linamar Corporation revealed that it had plans to expand its EPS manufacturing plant in Ontario as part of its strategic response to the increasing electric power steering market for electric and hybrid automobiles.
