Electric Bidet Seat Market

Segmentation By Product (Integrated & Non-Integrated); By Control (Electronic & Non-Electronic); By End-User (Commercial & Residential) – Global Demand Analysis & Opportunity Outlook 2027

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Report ID: 1423 | Published On: Feb 02, 2023
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Market Size and Forecast

The market is observing robust growth on account of rising disposable income and growing awareness among people to maintain their hygiene. Additionally, the contribution of electric bidet seats in maintaining ecological balance owing to their ability to reduce paper waste and consume less water are some of the significant factors that are expected to support the growth of the market in upcoming years.

The electric bidet seats market is anticipated to record a CAGR of around 5% over the forecast period i.e. 2019-2027. The market is segmented by end user into residential and commercial segments, out of which, the residential segment garnered highest revenue in the year 2018 and is further expected to hold its dominance in the next seven years. This can be attributed to growing environmental concerns along with rising level of maintaining hygiene and comfort level among consumers around the globe. This growth is closely trailed by the commercial segment on the back of increasing rate of construction sites across the world.

Electric bidel seat market Graph

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Electric bidel seat market Graph
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Global Electric Bidet Seats Market Overview

With technological advancements, the conventional toilet seats have moved to more advanced stage which is not just limited to manual handling anymore. They have progressed to more smart options such as adjustable nozzles with electronic controls. These seats are called electronic bidet seats that are powered and controlled electrically. Their essential feature is a nozzle that comes out from underneath the toilet seat and gently sprays water to wash anus or genitals, based on which they are adjusted accordingly. After the use, the nozzle rinse itself off before retracting back into the toilet seat. An electric bidet seat may be located next to toilet or might be a part of toilet itself.

They are considered extremely hygienic seats that come with numerous luxurious features and smart control panels that are used to warm the seat, control water temperature along with adjusting its pressure as well. Some of them also come with remote control features, night light and heated dryer among others.

Growth Drivers

Reduction in Waste

The growing rate of depleting natural resources is raising a major concern among industrialists and people across the world. Combination of more than 65% of hardwood and around 35% of softwood is used in the manufacturing of toilet paper or sanitary napkins. An average consumer in America consumes around 100 single tissue roles for wiping spills, nose and removing make up among other wiping tasks on annual basis. Additionally, an average flush by an individual consumes 20 gallons of water a day. Such factors combined with growing initiatives by government and manufacturers to limit the use of natural resources is expected to support the growth of the market significantly over the forecast period.


High Cost

The average cost of a bidet including the purchase, installation and supplies is around USD 900.  This is one of the major factor that is estimated to hinder the growth of the market over the forecast period.

Market Segmentation

Our-in depth analysis of the electric bidet seat market includes the following segments:

By Product

  • Integrated
  • Non-Integrated

By Control

  • Electronic
  • Non-Electronic

By End User

  • Commercial
  • Residential

By Region

On the basis of regional analysis, the global electric bidet seat market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region.

Asia Pacific is expected to garner leading share in the electric bidet seat market which can be attributed to the presence of Japan as the major contributor of electric seats around the world. More than 75% of the homes in Japan are equipped with electric toilet seats. Additionally, the growing research and availability of advanced features at affordable rates combined with energy efficient features is expected to support the growth of the market in the region.

Further, the rising concerns pertaining to waste reduction and maintaining personal hygiene in the United States is expected to drive the growth of the market in North America region.

The global electric bidet seat market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC,  Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis.
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis

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Top Featured Companies Dominating The Market

    • Bio Bidet
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis 
    • Coway
    • Roca
    • Kohler
    • Brondell
    • Panasonic
    • SmartBidet
    • TOTO LTD.
    • RinseWorks
    • Other Prominent Players

In The News

Global Economic Impact

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Despite Inflation & Fearing Recession, Businesses Across the Globe Expected to Do Better in 2023:

In 2023, market players might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain.
Controlling Inflation has become the first priority for global economies from last quarter of 2022 and to be followed in 2023. With skewed economic situations, rise in interest rate by governments to control spending and inflation, spiked oil and gas prices, high inflation, geo-political issues including U.S. & China trade war, Russia-Ukraine conflict to intensify the global economic issues.
The interest rates in the U.S. may be less sensitive in 2023 as compared to 2022; sigh of relief for businesses. Positive business sentiments, healthy business balance sheets, growth in construction spending (private construction value in 2022 stood at $1,429.2 billion, 11.7 percent (±1.0 percent) above the $1,279.5 billion spent in 2021, Residential construction in 2022 was $899.1 billion, up by 13.3 percent (±2.1 percent) from $793.7 billion in 2021, non-residential construction touched $530.1 billion, 9.1 percent (±1.0 percent) above the $485.8 billion in 2021.) showcases minimal impact of recession in the country.
Similarly, spiked spending in the European and major Asia economics including, India, China & Japan to showcase less impact on the global demand.

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