Digital Signage Software Market Trends

• Surge in demand from retail and healthcare sectors: The software plays a pivotal role in establishing robust retail services by improving the consumer experience and promoting products in real time. For instance, in June 2024, Walmart announced the availability of digital shelf labels (DSLs) in 2,300 organizational stores by 2026. The digital signage technology is expected to allow the business to enhance customer experience remotely, such as updating product prices on the shelf using a mobile application. Similarly, in the healthcare sector, the software is being highly implemented to include features such as patient checking-in guidance, reducing wait time, and updating wellness tips.
• Smart city initiatives and rising urbanization: The smart city projects are becoming common in countries across the Asia Pacific, Europe, and Africa. This is expected to fuel the demand for digital signage software for monitoring of environmental conditions and promotion of sustainability initiatives virtually. The state-of-the-art system is powered by cloud-based digital signage software that connects with mobile applications and city databases. As reported by the Observer Research Institution in September 2025, companies based in China exported smart city systems across 53 Asian, 20 European, and 15 African countries under the Digital Silk Road (DSR) banner. Similarly, in May 2023, the Euro Cities reported the plan of the City Council of Barcelona to integrate a digital twin in city management in collaboration with the Barcelona Regional Agency and the City Council of Barcelona.  
• Surge in remote-working models: Rising adoption of remote working settings by companies is influencing a growing demand for digital signage software. As reported by the World Economic Forum in November 2023, 50% of the global population working remotely is in Europe. This indicates an extensive demand for digital signage software in organizations to bridge communication gaps between employees. The need for cost reduction is also influencing companies in different sectors to employ remote working settings, driving demand for digital signage software.

Countries and Factors Influencing Remote Working in 2023

Challenges

• High costs of digital signage software: Deployment of digital signage software is often challenging for small and medium-scale organizations owing to the high costs of displays, software licenses, installations, and network infrastructure. Several SMEs do not have robust funds to deploy advanced display systems and software. This can hamper the overall adoption of digital signage software and solutions to a certain extent.
• Poor digital infrastructure development: Internet penetration in developing economies is lower compared to developed economies, hindering the adoption of the digital signage software. For example, only 38.9% of the population in Sub-Saharan Africa used the internet in 2022. A large number of countries still lack digital infrastructural development. Thus, adoption of dynamic digital signage can be challenging in the absence of an effective digital infrastructure.