Digital Signage Software Market size is anticipated to reach USD 42 Billion by the end of 2036, growing at a CAGR of 13.2% during the forecast period i.e., 2024-2036. In the year 2023, the industry size of digital signage software was over USD 10 Billion. The market is growing due to the rising popularity of digital advertising of goods and services worldwide. With numerous competitors for each product or service, digital advertising is the preferred option. This is expected to fuel market growth in the years to come. By 2024, the total spending on digital ads globally is predicted to exceed USD 500 Billion.
The emergence of new products like leak detector systems, home monitoring systems, and complex financial products affects the market. The market also expands due to the growing demand for digital signage in public and commercial spaces. Positive influences include rapid urbanization, changes in lifestyle, increased investment, and higher consumer spending, which all contribute to the industry growth.
Growth Drivers
Challenges
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
~ 13.2% |
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Base Year Market Size (2023) |
~ USD 10 Billion |
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Forecast Year Market Size (2036) |
~ USD 42 Billion |
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Regional Scope |
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Application (Healthcare, Education, Banking, Entertainment, Retail, Corporate)
The retail segment is anticipated to hold the largest share over the forecast period accounting for 34% of the digital signage software market share. The retail industry has always been interested in using marketing strategies to take advantage of the large variety of products it offers. Digitized advertising is a way to attract target consumers in this industry. Retailers have also been spending more on marketing strategies, which is expected to contribute to the growth of this market segment.
Type (Content Management System, Edge Server Software)
The content management systems segment is projected to have a significant share by the end of 2036. The segment's growth can be attributed to the benefits it offers. One such benefit is that it doesn't require a technical person to upload content on the website. Additionally, non-technical individuals or owners can create and edit content without special skills. The ability to share published content with a large number of people within an organization is also expected to contribute to the segment's market growth. According to a recent survey, over 70 percent of websites on the internet use a content management system.
Our in-depth analysis of the global market includes the following segments:
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Application |
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Type |
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Service |
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North American Market Forecast
North America is anticipated to hold the largest market share over the forecast period of about ~31%. The retail industry has witnessed substantial expansion over the years, characterized by the incessant efforts among organizations to enhance product quality through extensive research and development. This has resulted in an abundance of suppliers in the market, further boosting growth. One of the most significant trends driving this growth is the increasing demand for digital signage, particularly in the United States and Canada. The region's rising expenditure on advertising is expected to propel market growth even further. In a fascinating revelation, studies indicate that over 70% of American consumers are more inclined to visit new stores because of digital signage, highlighting the technology's potential to revolutionize the retail industry.
European Market Statistics
The European digital signage software market is anticipated to hold a significant market share by 2036. The market is experiencing growth due to the rising utilization of digital technologies like LED, LCD, and projections for displaying various types of content such as streaming media, digital images, videos, and other information. Automotive leaders in the region are also adopting digital signage solutions to enhance customer experience, which is expected to further boost market growth in Europe.
Author Credits: Abhishek Verma, Hetal Singh
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