Digital Signage Software Market Size & Share, by Application (Healthcare, Education, Banking, Entertainment, Retail, Corporate); Type (Content Management System, Edge Server Software); Service (Installation Services, Maintenance & Support Services) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2024-2036

  • Report ID: 4822
  • Published Date: Sep 29, 2023
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2024 - 2036

Digital Signage Software Market size is anticipated to reach USD 42 Billion by the end of 2036, growing at a CAGR of 13.2% during the forecast period i.e., 2024-2036. In the year 2023, the industry size of digital signage software was over USD 10 Billion. The market is growing due to the rising popularity of digital advertising of goods and services worldwide. With numerous competitors for each product or service, digital advertising is the preferred option. This is expected to fuel market growth in the years to come. By 2024, the total spending on digital ads globally is predicted to exceed USD 500 Billion.

The emergence of new products like leak detector systems, home monitoring systems, and complex financial products affects the market. The market also expands due to the growing demand for digital signage in public and commercial spaces. Positive influences include rapid urbanization, changes in lifestyle, increased investment, and higher consumer spending, which all contribute to the industry growth.

Digital Signage Software Market
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Digital Signage Software Sector: Growth Drivers and Challenges

Growth Drivers

  • Demand for 4K Digitized Sign Displays- The digital signage solutions offered by 4K digitalized signs with software provide customers with ultra HD displays that showcase products and services with stunning realism. This is expected to drive growth in the global digital signage software market in the coming years. For example, 4K displays have four times as many pixels as Full HD, resulting in superior visual effects compared to other types of displays.
  • Advancement in Display Technologies– The display components used in advertising such as OLED, LCD, LED, and UHD have advanced significantly. These technologies are supported by software that helps improve the quality of advertising content. Digital poster providers across all industries are adopting these technologies, which is expected to increase the growth of the global market in the coming years. In India, 84 percent of all TV shipments in 2022 included smart TVs with LED, UHD, HD, and LCD displays.
  • Increasing Adoption of cloud-based digital signage solutions by businesses during COVID-19- In light of the ongoing COVID-19 pandemic, the adoption of cloud-based digital signage solutions by businesses has seen a significant increase. This trend has created a lucrative opportunity for market players to capitalize on from 2024 to 2036. The demand for smart digital signage has also risen, driven by the need for efficient communication and information dissemination in the face of the pandemic. As a result, the market for digital signage is expanding rapidly, with businesses recognizing the benefits of cloud-based solutions for their communication and marketing needs.


  • Issues Related to the Security of Digital Signage- Without adequate physical security measures, the digital signage software is vulnerable to tampering by anyone. This highlights the need for a robust security system to prevent unauthorized access and display of videos by hackers through digital signage, which could negatively impact customers. Failure to implement such security measures could limit the growth of the global market in the foreseeable future.
  • High initial cost of integration
  • The complex structure of the taxes imposed on digital signs and screens

Digital Signage Software Market: Key Insights

Base Year


Forecast Year



~ 13.2%

Base Year Market Size (2023)

 ~ USD 10 Billion

Forecast Year Market Size (2036)

 ~ USD 42 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Digital Signage Software Segmentation

Application (Healthcare, Education, Banking, Entertainment, Retail, Corporate)

The retail segment is anticipated to hold the largest share over the forecast period accounting for 34% of the digital signage software market share. The retail industry has always been interested in using marketing strategies to take advantage of the large variety of products it offers. Digitized advertising is a way to attract target consumers in this industry. Retailers have also been spending more on marketing strategies, which is expected to contribute to the growth of this market segment.

Type (Content Management System, Edge Server Software)

The content management systems segment is projected to have a significant share by the end of 2036. The segment's growth can be attributed to the benefits it offers. One such benefit is that it doesn't require a technical person to upload content on the website. Additionally, non-technical individuals or owners can create and edit content without special skills. The ability to share published content with a large number of people within an organization is also expected to contribute to the segment's market growth. According to a recent survey, over 70 percent of websites on the internet use a content management system.

Our in-depth analysis of the global market includes the following segments:


  • Healthcare
  •  Education
  •  Banking
  • Entertainment
  •  Retail
  •  Corporate


  • Content Management System
  • Edge Server Software


  • Installation Services
  • Maintenance & Support Services


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Digital Signage Software Industry - Regional Synopsis

North American Market Forecast

North America is anticipated to hold the largest market share over the forecast period of about ~31%. The retail industry has witnessed substantial expansion over the years, characterized by the incessant efforts among organizations to enhance product quality through extensive research and development. This has resulted in an abundance of suppliers in the market, further boosting growth. One of the most significant trends driving this growth is the increasing demand for digital signage, particularly in the United States and Canada. The region's rising expenditure on advertising is expected to propel market growth even further. In a fascinating revelation, studies indicate that over 70% of American consumers are more inclined to visit new stores because of digital signage, highlighting the technology's potential to revolutionize the retail industry.

European Market Statistics

The European digital signage software market is anticipated to hold a significant market share by 2036. The market is experiencing growth due to the rising utilization of digital technologies like LED, LCD, and projections for displaying various types of content such as streaming media, digital images, videos, and other information. Automotive leaders in the region are also adopting digital signage solutions to enhance customer experience, which is expected to further boost market growth in Europe.

Research Nester
Digital Signage Software Market size
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Companies Dominating the Digital Signage Software Market Landscape:

      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Broadsign International, Inc.
    • Scala
    • Omnivex Corporation
    • Mvix,Inc.
    • Rise Vision, Inc.
    • Barco.
    • Siemens
    • Daktronics
    • BrightSign LLC



In The News

  •  LG Electronics partnered with VITEC, a provider of video encoding and streaming technologies. Through this agreement, LG webOS-based smart signs displays will be able to securely receive and display multicast MPEG video for enterprise IPTV customers. Through this partnership, an LG webOPs extension was added to VITEC's IPTV and digital signage platform, which seeks to support advanced IPTV applications in a secure and efficient manner.
  • Scala released the most recent version of their flagship digital signage platform, Scala Enterprise Version 12.50. The updated version includes improvements like workgroup administration, snapshot capabilities for Scala Media players, and more user-friendly, collapsible menu panels in content managers. Significant performance enhancements in the update enhance the online shopping experience for customers.

Author Credits:  Abhishek Verma, Hetal Singh

  • Report ID: 4822
  • Published Date: Sep 29, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

Advancement in display technologies , Rising adoption of data analytics , and penetration of cloud based technologies are some of the major growth factors for the market .

The market size of Digital Signage Software is anticipated to attain a CAGR of 13.2 % over the forecast period, i.e., 2024 – 2036.

The major players in the market are Broadsign International, Inc., Scala, Omnivex Corporation ,Mvix,Inc., Rise Vision, Inc., Barco., Siemens, Daktronics, BrightSign LLC, Panasonic Holdings Corporation, SHARP CORPORATION and others

The retail segment is anticipated to garner the largest market size by the end of 2036 and display significant growth opportunities.

The market in the North American region is projected to hold the largest market share by the end of 2036 and provide more business opportunities in the future.
Digital Signage Software Market Report Scope

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