Global Market Size, Forecast, and Trend Highlights Over 2025-2037
Digital Experience Platform Market size was valued at USD 9.8 billion in 2024 and is projected to reach USD 32 billion by the end of 2037, rising at a CAGR of 10% during the forecast period, i.e., 2025-2037. In 2025, the industry size of digital experience platform is evaluated at USD 11 billion.
The digital experience platform market is primarily driven by the rapid digital transformation across industries. Organizations across various industries, including retail, finance, healthcare, and manufacturing, are experiencing a rapid transition toward digital transformation to maintain a competitive spirit. Thus, firms are implementing Digital Experience Platforms (DXPs) to integrate customer data, enhance omnichannel interactions, and provide tailored experiences. For instance, since June 2022, Siemens is utilizing its digital platform, Xcelerator, to foster future expansion even amid a decline in factory automation. This platform features both hardware and digital services, attracting over a million users each month and working with 400 partners to provide over 900 products and services. As organizations shift from conventional to digital approaches, the need for inclusive platforms that oversee content, commerce, and customer journeys is expanding.
The digital experience platform industry showcased notable resilience amid economic fluctuations, with inflation rates remaining lower compared to other sectors. Between 2019 and 2022, inflation for internet and broadband services only experienced a mild increase, from 0.8% to 1.9%. This stability can be attributed to significant investments in cloud infrastructure and software that enhanced efficiency and reduced expenses. As reported by the U.S. Bureau of Economic Analysis, the digital economy’s real value added experienced an annual growth of 6.5% from 2017 to 2022, with cloud services soaring by 230.1% during the same timeframe.
