Global Market Size, Forecast, and Trend Highlights Over 2025-2037
Digital Experience Platform Market size was valued at USD 9.8 billion in 2024 and is projected to reach USD 32 billion by the end of 2037, rising at a CAGR of 10% during the forecast period, i.e., 2025-2037. In 2025, the industry size of digital experience platform is evaluated at USD 11 billion.
The digital experience platform market is primarily driven by the rapid digital transformation across industries. Organizations across various industries, including retail, finance, healthcare, and manufacturing, are experiencing a rapid transition toward digital transformation to maintain a competitive spirit. Thus, firms are implementing Digital Experience Platforms (DXPs) to integrate customer data, enhance omnichannel interactions, and provide tailored experiences. For instance, since June 2022, Siemens is utilizing its digital platform, Xcelerator, to foster future expansion even amid a decline in factory automation. This platform features both hardware and digital services, attracting over a million users each month and working with 400 partners to provide over 900 products and services. As organizations shift from conventional to digital approaches, the need for inclusive platforms that oversee content, commerce, and customer journeys is expanding.
The digital experience platform industry showcased notable resilience amid economic fluctuations, with inflation rates remaining lower compared to other sectors. Between 2019 and 2022, inflation for internet and broadband services only experienced a mild increase, from 0.8% to 1.9%. This stability can be attributed to significant investments in cloud infrastructure and software that enhanced efficiency and reduced expenses. As reported by the U.S. Bureau of Economic Analysis, the digital economy’s real value added experienced an annual growth of 6.5% from 2017 to 2022, with cloud services soaring by 230.1% during the same timeframe.
Digital Experience Platform Sector: Growth Drivers and Challenges
Growth Drivers
- Rising demand for omnichannel customer engagement: Due to easy internet access, and convenient browsing features, consumers now prefer interacting with brands through mobile apps, websites, social media channels, email, and physical stores, expecting seamless and uniform experiences at every point of contact. Thus, DXPs help companies to manage personalized experiences by unifying these channels on a single platform. The capacity to gather, analyze, and respond to customer data in real-time improves customer satisfaction and loyalty, driving the use of DXPs. For instance, Walmart's significant investment of USD 1.2 billion directed towards improving its omnichannel retail functions is a major example of adopting an omnichannel strategy in the DXP sector. This effort aims to develop a unified shopping experience across physical stores, mobile devices, and online platforms, guaranteeing that customers enjoy consistent and tailored interactions no matter which channel they utilize.
- Advancements in AI and ML: AI and ML are transforming DXPs by automating content distribution, customizing user experiences, and enhancing performance based on user behavior. Insights generated from AI support businesses in tailoring information, predicting customer intentions, and enhancing decision-making capabilities. These features define marketing efficiency and return on investment, resulting in a growing dependency on DXPs. For instance, in March 2024, at the Adobe Summit in March 2024, Adobe introduced two new AI agents, Agent Orchestrator and Brand Concierge. These AI-driven solutions are designed to improve customer engagement and marketing capabilities by utilizing autonomous and collaborative AI agents to optimize websites, manage content, refine target audiences, and provide tailored customer experiences.
Major Technological Innovations in Digital Experience Platform Market
The market for digital experience platforms is quickly evolving due to significant technological trends across various sectors. Artificial intelligence is facilitating tailored content distribution, particularly in the retail and healthcare industries. Cloud-native and headless systems are enhancing scalability and flexibility for the finance and telecommunications sectors. Blockchain technology is enhancing data security and transparency within finance and government. Voice interfaces are improving user interaction in retail and customer service settings, while augmented and virtual reality technologies are providing immersive experiences in the fields of real estate and education. Each sector is implementing these advancements according to its unique requirements and objectives.
|
Technology Trend |
Industry Focus |
Adoption Rate (%) |
Notable Statistic / Example |
|
AI-Powered Personalization |
Retail, Healthcare |
37% |
McKinsey: AI-driven personalization boosts sales by 20% |
|
Cloud-Native Architectures |
Finance, Telecom |
42.5% |
Salesforce: 28% rise in conversions using Einstein AI tools |
|
Blockchain Integration |
Finance, Government |
24% |
JPMorgan’s Onyx: $1B daily transactions via JPM Coin |
|
Voice Interfaces |
Retail, Customer Service |
32% |
Juniper: Voice commerce to hit $80B annually by 2024 |
|
Immersive Technologies (AR/VR) |
Real Estate, Education |
22% |
AR/VR market projected to reach $72.8B globally by end of 2024 |
Impact of 5G Deployment on Digital Experience Platforms
The global adoption of 5G is transforming the digital experience platform market by enabling real-time data processing and supporting technologies like AI, edge computing, and IIoT. In manufacturing, 5G supports automation and analytics, whereas in logistics, 5G enhances real-time tracking, route optimization, and inventory control. Its integration with AI and edge computing helps in faster decision-making. Given below is a table including the statistical data on 5G deployment and its impact across various companies:
|
Company |
5G Implementation |
Impact/Outcome |
|
Bosch |
Installed a private 5G network at its Industry 4.0 facility in Germany. |
Improved real-time communication between automated systems boosts efficiency. |
|
Midea |
Integrated 5 G-enabled IIoT technologies in its Shunde factory. |
Cut operational costs by RMB 32 million annually and reduced energy usage. |
|
Lufthansa Technik |
Deployed private 5G networks to enable remote aircraft maintenance and 3D cabin design. |
Facilitated real-time data exchange and improved maintenance efficiency. |
Challenges
- Complexity of integration: Merging DXPs with existing old legacy systems, third-party applications, and a vast set of customer data sources is frequently complicated and time-intensive. This can result in inconsistent user experiences, data silos, higher IT maintenance costs, and slowed down digital transformation efforts. Many organizations find it challenging to attain seamless interoperability without significant system modifications.
- High implementation and operating costs: Implementing a comprehensive DXP, particularly for extensive personalization, immediate analytics, and cross-channel delivery, demands a considerable investment in software, infrastructure, and specialized personnel. Substantial initial costs along with ongoing expenses may restrict adoption, especially for small and medium-sized enterprises (SMEs), making it more difficult to realize a return on investment (ROI) in the near term.
Digital Experience Platform Market: Key Insights
|
Base Year |
2024 |
|
Forecast Year |
2025-2037 |
|
CAGR |
10% |
|
Base Year Market Size (2024) |
USD 9.8 billion |
|
Forecast Year Market Size (2037) |
USD 32 billion |
|
Regional Scope |
|
Digital Experience Platform Segmentation
Deployment Model (Cloud, On-Premise)
The cloud segment is expected to capture 56% share by 2037 due to its adaptability, scalability, and economical nature. Cloud-based DXPs facilitate real-time updates, smooth integrations, and access from anywhere in the world. The increasing prevalence of remote and hybrid work environments has further propelled cloud adoption. Moreover, cloud models adapt to ongoing innovation through automation, AI, and analytics, which makes them a desirable option across all sectors. A prominent instance of cloud integration in the digital experience platform market is Liferay's partnership with Google Cloud. In 2024, Liferay introduced its DXP on the Google Cloud Marketplace, aligning with Saudi Arabia's Cloud First Policy to speed up digital transformation. This collaboration offers businesses scalable, low-code solutions and smooth legacy system integration, improving tailored customer experiences.
End use (Retail, BFSI, Healthcare, IT & Telecom, Manufacturing, Education)
The retail segment is predicted to hold a notable digital experience platform market share of around 30% through 2037, propelled by the trend towards tailored, omnichannel shopping experiences. Retailers are utilizing DXPs to consolidate customer information from both online and offline channels, facilitating targeted marketing and engagement efforts. The growth of e-commerce, mobile commerce, and social shopping has sped up digital transformation within the retail industry. Additionally, DXPs provide capabilities such as real-time inventory management, dynamic pricing strategies, and AI-powered recommendations. Consumer demand for seamless, convenient, and coherent brand interactions further bolsters this growth.
Our in-depth analysis of the global digital experience platform market includes the following segments:
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Deployment Model |
|
|
End use |
|
|
Application |
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Customize this ReportDigital Experience Platform Industry - Regional Scope
North America Market Analysis
North America is projected to capture the highest share of 40% from 2025 to 2037, driven by the rising need for tailored and seamless customer interactions across different digital channels. This growth is supported by the region's sophisticated digital infrastructure, widespread internet access, and strong cloud computing environment. Organizations are increasingly turning to these platforms to collect customer data, improve personalization, and provide valuable experiences across various platforms. For example, Adobe's cloud-based solutions allow brands to synchronize data in real-time, leading to scalable personalized customer insights.
In the U.S., the uptake of digital experience platforms is rapidly increasing, especially among companies aiming to boost customer interaction and optimize their operations. A survey indicated that 97.2% of executives in North America stated their organizations were investing in data and analytics efforts, underscoring the focus on decisions driven by data. Firms like Shopify are incorporating AI functionalities such as Sidekick and Shopify Magic to automate tasks and enhance the efficiency of merchants.
In Canada, the display experience platform is expanding due to government programs designed to aid small and medium-sized businesses (SMBs) in their digital transformation efforts. The Canada Digital Adoption Program (CDAP) provides funding and expert guidance to qualifying businesses, easing the integration of digital technologies. This in turn, has increased their productivity and competitiveness. By March 2024, CDAP had aided over 71,000 businesses, allocating USD 1.2 billion in grants, loans, and wage subsidies. This initiative reflects the larger strategy of companies adopting DXPs to improve customer experiences and operational efficiency.
Asia Pacific Market Analysis
Asia Pacific is expected to hold a significant share through 2037, owing to increasing mobile-first consumers and rising e-commerce adoption. Governments in India, China, and South Korea are focused on substantial investments in smart infrastructure and digital public services, enhancing the demand for integrated digital platforms. Companies are emphasizing customer-focused strategies to thrive in fast-changing markets, leading to increased adoption of these platforms. The expansion of 5G networks is facilitating real-time, omnichannel engagement across various sectors. Furthermore, local technology ecosystems are promoting innovation in AI and cloud-native DXPs that are customized for regional languages and behaviors.
China is expected to capture the largest revenue share in the APAC digital experience platform market by 2037. The country's extensive digital transformation, driven by the government's Made in China 2025 strategy, has resulted in significant growth in DXP usage across manufacturing, e-commerce, and healthcare sectors. The rapid integration of AI-powered solutions and 5G technology in China plays a crucial role in the strong demand for DXPs. According to the Ministry of Industry and Information Technology (MIIT), there has been a 22% rise in spending on DXP technology from 2018 to 2023. In the past five years, over 3 million new enterprises have begun using DXP solutions, largely due to digitalization in manufacturing and e-commerce. Additionally, government-supported initiatives aimed at incorporating DXP into e-government frameworks and various industry areas are anticipated to further enhance market growth.
India is set to register the highest CAGR in the APAC digital experience platform market from 2025 to 2037. The growth is mainly driven by the government's investments in the digital economy, particularly through initiatives like MeitY and the National e-Governance Plan (NeGP). According to the Ministry of Electronics and Information Technology (MeitY) and the Department of Telecommunications (DoT), there has been a 16% increase in government expenditure on DXP technologies from 2015 to 2023, with 1.5 million enterprises embracing DXP solutions by 2023.
Companies Dominating the Digital Experience Platform Landscape
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
The market is highly competitive, dominated by major companies such as Adobe, Salesforce, and SAP, which enhance their market positions with robust product innovations and investments in AI and cloud technologies. Newly developed companies such as Acquia and Liferay are making efforts by providing scalable and adaptable solutions aimed at specific sectors. The rise of mobile-first consumers and the advent of 5G networks are amplifying the competition within this swiftly changing market. Here are some leading players in the digital experience platform market:
|
Company Name |
Country of Origin |
Estimated Market Share |
|
Adobe Inc. |
USA |
18% |
|
Salesforce |
USA |
14% |
|
Sitecore |
Denmark |
8.5% |
|
SAP SE |
Germany |
8% |
|
Oracle Corporation |
USA |
5% |
|
Acquia |
USA |
4% |
|
Cognizant Technology Solutions |
USA |
3% |
|
Liferay |
USA |
4.5% |
|
Episerver |
Sweden |
XX% |
|
IBM Corporation |
USA |
XX% |
|
Naver Corporation |
South Korea |
XX% |
Below are the areas covered for each company in the digital experience platform market:
In the News
- In August 2024, Iron Mountain introduced its InSight digital experience platform (DXP), a secure Software-as-a-Service (SaaS) solution designed to automate workflows, ensure compliance, and enhance data accessibility. The platform leverages AI-powered tools to transform unstructured physical and digital information into structured, actionable data, facilitating integration with business applications and AI initiatives.
- In January 2024, Acquia, a leading provider of digital experience platforms, announced the acquisition of Widen, a digital asset management (DAM) and product information management (PIM) company. This acquisition aims to integrate DAM and PIM functionalities into Acquia’s DXP, enhancing the management of digital assets and product information.
Author Credits: Abhishek Verma
- Report ID: 4968
- Published Date: May 12, 2025
- Report Format: PDF, PPT
