Digital Agriculture Marketplace Market Segmentation by Business Channel {Business-to-Business (B2B), Business-to-Consumer (B2C), and Others}; by Product (Raw Agricultural Products, Perishables, Non-Perishables, and Others) – Global Demand Analysis & Opportunity Outlook 2030

Buy Now Report ID: 3786 | Published Date: Feb 06, 2023

Global Digital Agriculture Marketplace Market Regional Synopsis

On the basis of geographical analysis, the global digital agriculture marketplace market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. The market in Asia Pacific region is estimated to witness modest growth over the forecast period on the back of increasing penetration of digitalization in the agriculture industry, along with growing government focus on improving agriculture. Moreover, a large section of the population in countries, such as, China, and India, is employed in agriculture sector. According to the data by the India Brand Equity Foundation (IBEF), about 58% of India’s population is dependent on agriculture for livelihood.  Such factors are estimated to boost the market growth. The market in the North America region is anticipated to gain the largest market share throughout the forecast period owing to the increasing adoption of advanced technology in the agriculture industry, backed by rising investment in the industry, along with the growing need for smart agriculture solutions.

Digital Agriculture Marketplace Market

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The global digital agriculture marketplace market is further classified on the basis of region as follows:

  • North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
  • Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC, Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
  • Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis
  • Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth & Opportunity Analysis

Digital Agriculture Marketplace Market
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Major Macro-Economic Indicators Impacting the Market Growth

Research and Development Expenditure

The never-ending growth in internet accessibility around the world along with numerous technological advancements comprising 5G, blockchain, cloud services, Internet of Things (IoT), and Artificial Intelligence (AI) among others have significantly boosted the economic growth in the last two decades. As of April 2021, there were more than 4.5 billion users that were actively using the internet globally. Moreover, the growth in ICT sector has significantly contributed towards GDP growth, labor productivity, and R&D spending among other transformations of economies in different nations of the globe. Furthermore, the production of goods and services in the ICT sector is also contributing to the economic growth and development. As per the statistics in the United Nations Conference on Trade and Development’s database, the ICT good exports (% of total good exports) globally grew from 10.816 in 2015 to 11.536 in 2019. In 2019, these exports in Hong Kong SAR, China amounted to 56.65%, 25.23% in East Asia & Pacific, 26.50% in China, 25.77% in Korea, Rep., 8.74% in the United States, and 35.01% in Vietnam. These are some of the important factors that are boosting the growth of the market.

Market Segmentation


Our in-depth analysis of the global digital agriculture marketplace market includes the following segments:

By Business Channel

  • Business-to-Business (B2B)
  • Business-to-Consumer (B2C)
  • Others

By Product

  • Raw Agricultural Products
  • Perishables
  • Non-Perishables
  • Others

Growth Drivers

  • Increasing Investments in Agribusiness Marketplace
  • Increasing Government Initiatives to Combat Global Hunger


  • Lack of Digital Agricultural Knowledge amongst Farmers
  • Disruption in the Agriculture Supply Chain

Research and Development Expenditure
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Top Featured Companies Dominating the Market

    • Agri Marketplace
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis 
    • Agrellus, Inc.
    • AGCO Corporation
    • Cranswick plc
    • Crofarm Agriproducts Pvt. Ltd
    • Trimble, Inc.
    • Hummingbird Technologies
    • Gamaya SA
    • Conservis LLC
    • Raven Industries, Inc


In The News

  • November, 2021: The AGCO Agriculture Foundation announced a three-year partnership with Minorities in Agriculture, Natural Resources, and Related Sciences (MANRRS) with the aim to increase student representation in the agriculture industry.

  • August, 2021: Cranswick plc donated 20,000 Euros to Farm Africa to unlock the potential of agriculture to transform rural Africa.


Global Economic Impact

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Despite Inflation & Fearing Recession, Businesses Across the Globe Expected to Do Better in 2023:

In 2023, market players might incur losses due to huge gap in currency translation followed by contracting revenues, shrinking profit margins & cost pressure on logistics and supply chain.
Controlling Inflation has become the first priority for global economies from last quarter of 2022 and to be followed in 2023. With skewed economic situations, rise in interest rate by governments to control spending and inflation, spiked oil and gas prices, high inflation, geo-political issues including U.S. & China trade war, Russia-Ukraine conflict to intensify the global economic issues.
The interest rates in the U.S. may be less sensitive in 2023 as compared to 2022; sigh of relief for businesses. Positive business sentiments, healthy business balance sheets, growth in construction spending (private construction value in 2022 stood at $1,429.2 billion, 11.7 percent (±1.0 percent) above the $1,279.5 billion spent in 2021, Residential construction in 2022 was $899.1 billion, up by 13.3 percent (±2.1 percent) from $793.7 billion in 2021, non-residential construction touched $530.1 billion, 9.1 percent (±1.0 percent) above the $485.8 billion in 2021.) showcases minimal impact of recession in the country.
Similarly, spiked spending in the European and major Asia economics including, India, China & Japan to showcase less impact on the global demand.

Author Credits:  Shivam Bhutani, Anil Kumar

Key Questions Answered in the Report

1) What are the major factors driving the growth of the digital agriculture marketplace market?

Ans: The growing demand for food products, and increasing penetration of digital marketplace in agriculture sector are estimated to boost the market growth.

2) What would be the CAGR of digital agriculture marketplace market over the forecast period?

Ans: The market is anticipated to attain a CAGR of ~16% over the forecast period, i.e., 2022 – 2030.

4) Which region will provide more business opportunities for growth of digital agriculture marketplace market in future?

Ans: The Asia Pacific region is anticipated to provide more business opportunities over the forecast period owing to the rising adoption of technology in the agriculture industry in the region.

5) Who are the major players dominating the digital agriculture marketplace market?

Ans: The major players in the market are Agrellus, Inc., AGCO Corporation, Trimble, Inc., Hummingbird Technologies, Gamaya SA, Conservis LLC, Raven Industries, Inc., and others.

6) How are the company profiles selected?

Ans: The company profiles are selected based on the revenues generated from the product segment, geographical presence of the company which determine the revenue generating capacity as well as the new products being launched into the market by the company.

7) What are the segments in the digital agriculture marketplace market?

Ans: The market is segmented by business channel, product, and by region.

8) Which segment captures the largest market size in business channel segment in the digital agriculture marketplace market?

Ans: The business-to-business segment is anticipated to hold largest market size over the forecast period and display significant growth opportunities.

8) What are the challenges affecting the market growth?

Ans: The disruptions in the agriculture supply chain are estimated to hamper the market growth.

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