Design Agencies Market Size & Share, by Digital Experience Design (Mobile Banking & Neobanking Apps, Online Investment & Wealth Platforms, Insurance Technology [Insurtech] Platforms, Customer-Onboarding & KYC Journeys); Brand Strategy & Identity; Regulatory & Compliance Communication Design; Marketing & Advertising Campaigns; Research & Service Design; Packaging & Collateral Design - Global Supply & Demand Analysis, Growth Forecasts, Statistical Report 2026-2035

Design Agencies Market - Regional Analysis

North America Market Insights

North America in the design agencies market is anticipated to account for the highest share of 35.2% by the end of 2035. The market’s upliftment in the region is highly fueled by the presence of strict regulatory mandates and compliance, intense competition from fintechs and neobanks, the transition to data-sharing frameworks and open banking, AI-based personalization at scale, and intense focus on accessibility and financial inclusion. According to a report published by the U.S. Department of the Treasury in December 2024, almost 8 in 10, which is 78% of financial firms, have implemented generative AI, while 86% of financial organizations in the region deliberately expect a moderate or significant increase in model inventory, owing to this particular AI technology. Besides, as per an article published by the NEA Organization in May 2024, a survey-based study was conducted on 1,000 teenagers, of which 95% agreed to undertake a personal finance class during high school, thus denoting a huge growth opportunity for the market.

Number of States Requiring Students to Undertake an Economic Course for Financial Knowledge

Source: NEA Organization

The design agencies market in the U.S. is growing significantly, owing to AI-specific personalization within digitalized banking platforms to bolster consumer retention and engagement. In addition, the aspect of regulatory mandate, the Consumer Financial Protection Bureau (CFPB) proactively issuing circulars and rules for demanding easy-to-understand non-discriminatory terms and algorithms, which are also boosting the market in the country. According to a data report published by the NCSES Organization in September 2025, national patterns of research and development resources indicated that experimental and federally funded research amounted to USD 139 billion as of 2022, and it further increased to USD 141 billion as of 2023. In addition, of the USD 139 billion, USD 85 billion, which is 61% caters to research, which positively impacts the market’s exposure in the overall country.

The design agencies market in Canada is also growing due to the deliberate shift towards a more consumer-centric and competitive financial ecosystem, primarily fueled by federal government strategies. Additionally, the implementation and design of services led by Canada's Open Banking framework, driven by Innovation, Science and Economic Development Canada (ISED) for creating a huge need for user-friendly fintech applications and data-sharing platforms. According to an article published by the U.S. Department of State in 2024, the U.S. is considered the country’s largest investor, accounting for 46% of the overall FDI. In this regard, the FDI amount in Canada amounted to USD 438 billion, while the country’s FDI stock in the U.S. constituted USD 683 billion. Therefore, with such contributions from the neighboring nation, there is a huge growth opportunity for the overall market in the country.

Europe Market Insights

Europe in the design agencies market is expected to emerge as the fastest-growing region during the projected period. The market’s development in the region is highly fueled by the presence of a complicated landscape, along with a rapid push for digitalized financial integration, readily uplifting the need for specialized design services. As per a report published by the EIB Organization in 2023, 53% of organizations in the region have become fully digitalized and offer online services. In addition, 30% of microenterprises undertook strategies to optimize digitalization in 2022, in comparison to 62% of large-scale firms. Moreover, the regional firms’ share of implementing innovative digitalized technologies increased from 2021 to 2022, reaching 59% in comparison to 71% in the U.S. Therefore, this has created a huge opportunity for the market to gain increased importance in the overall region.

The design agencies market in the UK is gaining increased traction, owing to the dominating fintech hub, as well as the existence of an outstanding proactive regulatory regime. Besides, the Financial Conduct Authority (FCA) is also driving the market in the country, with its unique Consumer Duty rules mandating that it successfully delivers suitable outcomes, particularly for retail consumers, to ensure support services, communications, and top-to-bottom redesign of consumer journeys. As per a data report published by the ITA in November 2023, the country continues to be the most attractive destination for the fintech industry, comprising more than 1,600 organizations, which is predicted to double by the end of 2030. Additionally, the industry also contributes approximately USD 13.4 billion and more than 76,000 employment opportunities to the country’s economy.

The design agencies market in Germany is also developing due to the presence of compulsory digital monetization of the conventional and massive conservative banking industry, along with the regional regulations implementation. In addition, the country’s PSD2 adoption and a subsequent rise in Finanzwende, which is regarded as a financial turnaround, wherein customers require transparent and digital banking from established institutions, such as Volksbanken and Sparkassen, are also driving the market’s exposure in the country. According to an article published by the ITA in August 2023, the country’s fintech is projected to grow and has reached a 64% adoption rate as of 2023. Factors such as an increased gross domestic product (GDP) of USD 48,432 per capita as of 2022, along with USD 21,704 consumption-based expenditure, are bolstering the industry’s exposure within the domestic market.

APAC Market Insights

Asia Pacific in the design agencies market is predicted to grow steadily by the end of the forecast timeline. The market’s growth in the region is highly driven by the existence of the unprecedented digital adoption, a boom in the fintech ecosystem, and financial inclusion strategies. Moreover, the presence of a tech-savvy and massive underbanked and unbanked population, enforcing private and governmental entities to introduce mobile-first financial products. According to an article published by the We Forum Organization in February 2022, more than 6 in 10 population in the region are considered to remain unbanked or underbanked. Besides, in Indonesia, almost 75% of the population readily owns a mobile phone, while there has been negligence in credit card ownership, and nearly ½ of the population has a bank account. Meanwhile, almost half of the population in Southeast Asia is under 30 years of age, which has resulted in online payment adoption.

The design agencies market in China is gaining increased exposure, owing to the digital payment ecosystem dominance, along with state-based digitalized currency approaches. In addition, the People's Bank of China (PBOC) has been significantly instrumental in successfully rolling out the Digital Currency Electronic Payment (DCEP) system. Besides, the aspect of corporate and governmental investment in fintech design has also catered to the market’s upliftment in the country. According to an article published by the Computer Law & Security Review in April 2025, the country’s stock market is usually fueled by individual investors, with a generous 210 million people constituting more than 99% of investors as of 2022. Meanwhile, design agencies in the country play an essential role in creating interfaces for creating the world’s largest and centralized bank digital currency, thereby making it suitable for the market’s growth.

The design agencies market in India is also growing due to the development of the government’s Digital India initiative, along with the RBI's supportive regulatory sandbox. In addition, the aspect of expenditure on digital infrastructure and financial UX has effectively grown, which is highly fueled by the demand for designing to provide the newest internet users with access to increased UPI payments as well as mobile banking. As per a data report published by the ITA in September 2024, the digital landscape in the country is gradually thriving, with more than 650 million smartphone users, and an upsurge in internet subscribers by 950 million. Additionally, the presence of large-scale players, such as Infosys, has resulted in a USD 19 billion valuation as of 2024, along with a USD 29 billion by Tata Consultancy Services, and a USD 11 billion valuation from Wipro, which denotes an optimistic approach for the overall design agencies market.