Dental Floss Market Trends

Growth Drivers

• Awareness of oral health- Growing awareness of oral and general health has encouraged people to make flossing a daily habit. The WHO in 2023 stated an estimated 2 billion people and 514 million children suffer from dental caries. The adoption rate of dental floss as a regular component of oral hygiene routines has increased as a result of changing consumer behavior. Additionally, a digital shift is reshaping several aspects of dental health, notably influencing the use of oral care products. For instance, Fitbit offers a rural teledentistry program to help hygienists offer pediatric dental care. This helps the company in reaching a larger audience, encouraging the importance of flossing, and facilitating the growth of the oral health monitors.
• Increasing innovations in dental care- The dental floss market players are keen on diversifying their product offerings to gain a competitive edge.  Innovations like biodegradable and flavored floss, floss picks, and water flossers have broadened the product selection and drawn in a varied customer base. For example, in May 2023 Waterpick launched ADA-approved Cordless Slide and expanded its handheld water flosser product portfolio. Earlier in August 2021, the company launched Waterpick Sonic-Fusion 2.0, a variant of flossing toothbrush with proprietary brush heads. In May 2022 Plackers unveiled the EcoChoice Compostable Dental Flossers, a 100% biodegradable product. Such product innovations cater to wider customer preferences and help companies strengthen their dental floss market position.

Challenges

• Regulatory challenges - Compliance with health and safety regulations and certifications can be complex and costly for manufacturers, affecting market entry and expansion.
• Convenience and preference - Some consumers may find dental floss less convenient or less effective compared to other methods, impacting its dental floss market adoption.