Creator Economy Market Analysis

Platform Type (Video Streaming, Live Streaming, Blogging Platform, eCommerce Platform, Podcasting Platform)

In terms of platform type, the video streaming segment is predicted to account for 30% share of the global creator economy market from 2024-2036. The demand from consumers for higher-quality content is driving growth in the video streaming market. The usage of OTT services is changing the way people watch TV traditionally.

Moreover, the growth of original content is one of the major factors influencing the video streaming market. Streaming services have been actively investing in creating original series and films to stand out from rivals and draw in new users.

An increasing number of individuals are opting to stream their preferred television series and films on the internet thanks to the growth of services like Netflix, Hulu, and Amazon Prime Video. For instance, with an impressive global subscriber base of over 259 million, Netflix is without a doubt the industry leader in streaming services. This figure shows a notable about 4% increase from the previous quarter and a gain of about 12% from the previous year.

Creative Service (Arts & Crafts, Digital Content Creator, Writing Content, Video Production, Photography, Music Production)

Based on creative service, the digital content creator segment in the creator economy market is expected to gain a share of 30% during the forecast timeframe. The demand for digital content creation is being driven by factors including the increased use of cloud computing, investments in IT, and the growth in the acceptance of AI.

Text, music, video, graphics, and images are just a few of the formats in which digital content may be supplied, making it a high-value addition service for all markets, including the global market for digital content creators. Additional drivers of this growing trend in digital content creation and development are its many benefits, which include low operational costs, a high return on investment, and simplicity in assessment and modification.

Our in-depth analysis of the global market includes the following segments: