Creator Economy Market Size & Share, by Platform Type (Video Streaming, Live Streaming, Blogging Platform, eCommerce Platform, Podcasting Platform, Others); Creative Service (Arts & Crafts, Digital Content Creator, Writing Content, Video Production, Others); Revenue Channel (Advertising, Subscriptions, Tips & Donations, Affiliated Marketing, Others); End User (Armature Creator, Professional Creator) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2024-2036

  • Report ID: 5691
  • Published Date: Feb 20, 2024
  • Report Format: PDF, PPT

Global Market Size, Forecast, and Trend Highlights Over 2024-2036

Creator Economy Market size is expected to reach USD 600 Billion by the end of 2036, growing at a CAGR of 23% during the forecast period, i.e., 2024-2036. In the year 2023, the industry size of the creator economy was USD 200 Billion. This growth is poised to be encouraged by growing cases of COVID-19. Around the world coronavirus (COVID-19) cases were close to 767 million as of June 13, 2023. Unexpectedly, the COVID-19 pandemic enabled the creator economy to flourish faster. With the collapse of traditional employment, many turned to creative enterprise. Lockdowns increased the amount of information consumed as people spent more time entertaining at home.

Moreover, media companies, record labels, and studios were among the gatekeepers that the creative industries used to erect high hurdles to participation. It took resources and industry access to produce and distribute content. Individual producers now have fewer obstacles to overcome because of user-friendly creation tools, direct fan connection channels, and openly participatory content platforms. Therefore, the creator economy market revenue for the creator economy is poised to grow.


Creator Economy Market
Get more information on this report: Request Free Sample PDF

Creator Economy Sector: Growth Drivers and Challenges

Growth Drivers

  • Growing Demand for Smartphones - As of 2024, there are over 5 billion smartphone users worldwide, or approximately 84% of the global population, who own a smartphone. Smartphones have made it possible for the content creator to produce huge content online. This has further influenced the rise in short-form content. The popularity of 60-second vertical shorts started on platforms such as Instagram Reels, YouTube Shorts, and TikTok. Their length and portrait orientation are tailored for quick-take material on smartphones. Short-form vertical video is the perfect mobile format for challenge videos, vlogs, and sketches. These brief films reduce the obstacles to production while adapting to the short attention spans of viewers. Their growth signifies a fundamental change in how people consume media.
  • Surge in Popularity of VR and Metaverse  - For creators, virtual, augmented, and mixed reality offer new immersive worlds to work with. Through the creation of 3D virtual worlds, avatars, personalized virtual settings, and augmented camera effects, artists can break new ground in social engagement, performance art, and narrative. Early creator networks are already hosted by metaverse platforms such as VRChat and Core. VR, AR, and MR have the potential to inspire novel forms of digital creativity as technology advances and usage grows. The groundwork is being laid by major IT companies investing billions in the construction of the metaverse.
  • Rising Utilization of Internet - Over 299 million people globally had accessed the internet in the previous 12 months at the beginning of April 2021. The percentage of people using the internet worldwide has changed by more than 7% annually. As the globe grows more digitally connected, there will probably be a greater need for creative material. The disparity between the supply and demand sides of the creator economy decreases as more people have access to the internet. For localized content to reach a worldwide audience, wireless infrastructure, and last-mile internet access are undoubtedly providing a financial boost. Hence, a high volume increase in the creative economy is predicted for the upcoming years.

Challenges

  • Platform Dependence and Variations in Income - For audience reach, creators mostly rely on a few key sites such as YouTube, Instagram, and TikTok. They are susceptible to algorithmic changes and regulatory revisions as a result of this dependence. Impacts on exposure and monetization might happen suddenly. Volatility is also produced when income flow is directly tied to platform performance. Inactive periods or modified algorithms result in financial uncertainty.
  • Challenge in Discoverability - Emerging innovators find it difficult to stand out in a crowded creator economy market. Targeting audience reach is a very difficult task. Discoverability might be improved by collaborative efforts with well-known profiles, social sharing, and efficient metadata optimization. However, since they lack the means for successful advertising, the majority of creators stay hidden. Additionally, the noise promotes the quick dissemination of false information.
  • Limitations on Copyright and Monetization - Although access to creator platforms has increased, they still impose restrictions on the use of copyrighted content and monetization. Unauthorized usage is blocked or demonetized by YouTube's automated content ID system. There are still grey areas with fair use provisions. Unauthorized mashups and remixes are dangerous. Income potential is reduced by demonetization. As platforms reluctantly regulate usage, finding the right balance between protection and creative freedom continues to be difficult.

Creator Economy Market: Key Insights

Base Year

2023

Forecast Year

2024-2036

CAGR

~23%

Base Year Market Size (2023)

~ USD 200 Billion

Forecast Year Market Size (2036)

~ USD 600 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
Get more information on this report: Request Free Sample PDF

Creator Economy Segmentation

Platform Type (Video Streaming, Live Streaming, Blogging Platform, eCommerce Platform, Podcasting Platform, Others)

The video streaming segment in the creator economy market is estimated to gather the highest revenue share of about 30% in the coming years. The demand from consumers for higher-quality content is driving growth in the video streaming market. The usage of OTT services is changing the way people watch TV traditionally. Moreover, the growth of original content is one of the major factors influencing the video streaming market. Streaming services have been actively investing in creating original series and films to stand out from rivals and draw in new users. An increasing number of individuals are opting to stream their preferred television series and films on the internet thanks to the growth of services like Netflix, Hulu, and Amazon Prime Video. For instance, with an impressive global subscriber base of over 259 million, Netflix is without a doubt the industry leader in streaming services. This figure shows a notable about 4% increase from the previous quarter and a gain of about 12% from the previous year.

Creative Service (Arts & Crafts, Digital Content Creator, Writing Content, Video Production, Photography, Music Production, Others)

The digital content creator segment is expected to hold 30% share of the global creator economy market by 2036. The demand for digital content creation is being driven by factors including the increased use of cloud computing, investments in IT, and the growth in the acceptance of AI. Text, music, video, graphics, and images are just a few of the formats in which digital content may be supplied, making it a high-value addition service for all markets, including the global market for digital content creators. Additional drivers of this growing trend in digital content creation and development are its many benefits, which include low operational costs, a high return on investment (ROI), and simplicity in assessment and modification.

Our in-depth analysis of the global market includes the following segments:

      Platform Type

  • Video Streaming
  • Live Streaming
  • Blogging Platform
  • eCommerce Platform
  • Podcasting Platform
  • Others

      Creative Service

  • Arts & Crafts
  • Digital Content Creator
  • Writing Content
  • Video Production
  • Photography
  • Music Production
  • Others

     Revenue Channel

  • Advertising
  • Subscriptions
  • Tips & Donations
  • Affiliated Marketing
  • Selling Products/Merchandise
  • Brand Partnership
  • Others

     End-User

  • Armature Creator
  • Professional Creator

Want to customize this research report as per your requirements? Our research team will cover the information you require to help you take effective business decisions.

Customize this Report

Creator Economy Industry- Regional Synopsis

North American Market Forecast

The North American creator economy market is set to capture the highest revenue share of about 40% during the forecast period. Influencers and independent creators' early embrace of creative platforms and tools is influencing the market's expansion in North America. A common method used by creators in this region to interact with their audiences in real-time and make money is live streaming. Streaming from phones is possible using TikTok LIVE, Instagram Live, and YouTube Live. Live authenticity is rewarded by fans with tips, donations, and devotion. Direct fan relationships are made possible through streaming events like concerts, seminars, cuisine, gaming, and more. Furthermore, live streaming of video games was pioneered by Twitch. Twitch has the largest user base in the US, accounting for almost 19% of the viewing. In the US, Twitch is expected to have over 43 million users, a rise above the number of users from the previous year.  

European Market Analysis

The creator economy market in Europe is also projected to have notable growth during the forecast period. There are more options for people interested in content creation as a career in Europe owing to growing disposable incomes among the continent's burgeoning middle class. Customers are more equipped to pay for digital content and to financially support creators through subscriptions, contributions, and online sales as they have more discretionary income. More people can devote more time to artistic endeavors when they have higher wages.

Research Nester
Creator Economy Market Size
Get more information on this report: Request Free Sample PDF

Top Featured Companies Dominating the Creator Economy Landscape

top-features-companies
    • Meta
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • YouTube
    • Bytedanc
    • Alphabet
    • Spotify AB
    • Netflix
    • Snap Inc.
    • X Corp.
    • Pinterest
    • Etsy, Inc. 

In-the-news

In The News

  • Facebook Reels for iOS and Android are now available in more than 150 countries worldwide as a result of Meta's expansion. In addition, new resources for creating and viewing Facebook Reels, improved methods for assisting creators in making money, and new tools for their creative process are all being introduced.
  • To assist bring the joy of short-form video to YouTube and the joy of YouTube to short-form video, YouTube has begun releasing the YouTube Shorts beta. Everyone in the United States and India can now access it.

Author Credits:  Abhishek Verma, Hetal Singh


  • Report ID: 5691
  • Published Date: Feb 20, 2024
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

The major factors driving the growth of the market are the growing demand for smartphones, the surge in popularity of VR & metaverse, and rising utilization of the internet.

The market size of the creator economy is anticipated to attain a CAGR of 23% over the forecast period, i.e., 2024-2036.

The major players in the market are Meta, YouTube, Bytedanc, Alphabet, and others.

The video streaming segment is anticipated to garner the largest market size by the end of 2036 and display significant growth opportunities.

The market in the North American region is projected to hold the largest market share by the end of 2036 and provide more business opportunities in the future.
Creator Economy Market Report Scope
  GET A FREE SAMPLE

FREE Sample Copy includes market overview, growth trends, statistical charts & tables, forecast estimates, and much more.

 Request Free Sample Copy

Have questions before ordering this report?

Inquiry Before Buying