Creator Economy Market - Historic Data (2019-2024), Global Trends 2025, Growth Forecasts 2037
Creator Economy Market in 2025 is assessed at USD 224.2 billion. The global market size was valued at more than USD 189.74 billion in 2024 and is expected to register a CAGR of over 22.7%, exceeding USD 2.71 trillion revenue by 2037. North America is anticipated to bring in USD 894.3 billion by 2037, fueled by influencers’ adoption of creative tools and live streaming monetization.
The creator economy sector is rapidly expanding with the rising number of content creators, educators, artists, podcasters, and gaming streamers across the globe who monetize their content on digital and e-commerce platforms such as YouTube, Instagram, Amazon, Twitch, and TikTok, among others. Currently, there are more than 300 million people worldwide who use these platforms for creating content. One of the key reasons for this is the widespread penetration of the internet and smartphones in many parts of the globe, and rising availability of several user-friendly content creation platforms. Amazon, for instance, launched Creator Central in November 2024 to empower influencers in India to promote their content and understand the user engagement and reach. The Creator Central can be used by creators associated with the Amazon Influencer Program for creating simplified content, customized product recommendations, robust analytics, and better monetization.
Many brands are shifting their focus from celebrity influencers to micro-influencers or smaller creators owing to their high audience engagement, niche expertise, and authentic and unique content creation. These brands offer a budget-friendly way to reach niche audiences. This shift is likely to help these brands reach niche communities, including fashion, gaming, finance, and education, and support creator economy market growth in the coming years.
Creator Economy Sector: Growth Drivers and Challenges
Growth Drivers
- Increasing demand for vernacular and regional content: The increasing demand for vernacular and regional content, especially in India, Brazil, Indonesia, China, and Nigeria, is one of the key trends fueling the creator economy market growth. In India, over 65% of internet users prefer consuming content in their regional languages like Hindi, Marathi, Tamil, Bengali, and Telugu. Thus, businesses are focusing on providing content that resonates with local audiences. They are developing platforms that localize UIs and algorithms to enhance the presence and push regional creators to the forefront.
- Rising number of monetization tools and platforms: The increasing proliferation of several monetization platforms, which helps creators to earn money directly from their audiences and reduce reliance on traditional intermediaries. Platforms such as Shopify, Popshoplive, and Etsy allow creators to launch branded merchandise, print-on-demand apparel, or custom digital products with minimum overhead. For instance, in March 2025, Popshoplive announced the launch of POP.STORE, an all-in-one platform that allows creators to revolutionize audience ownership and monetization directly from their link-in-bio.
Challenges
- Income stability and lack of predictability: Though content creation is rapidly booming, only 1-5% of creators earn significantly, while many face inconsistent or low income. Monetization sources such as ad revenue and sponsorships can be volatile. This can cause difficulty in financial planning and burnout from chasing multiple revenue streams, especially for emerging creators.
Creator Economy Market: Key Insights
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
22.7% |
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Base Year Market Size (2024) |
USD 189.74 billion |
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Forecast Year Market Size (2037) |
USD 2.71 trillion |
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Regional Scope |
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Creator Economy Segmentation
Platform Type (Video Streaming, Live Streaming, Blogging Platform, eCommerce Platform, Podcasting Platform)
The video streaming segment in creator economy market is likely to register significant revenue growth between 2025 and 2037, owing to changing consumer preference from traditional TV to OTT content and rapid advancements in video compression, AI-driven recommendations, and adaptive bitrate streaming. Moreover, rising adoption of smart TVs, tablets, and streaming devices, and the growing demand for regional and multilingual content, is encouraging streaming platforms such as Netflix, Amazon Prime, and Disney+ to create exclusive and original content to attract and retain subscribers.
Creative Service (Arts & Crafts, Digital Content Creator, Writing Content, Video Production, Photography, Music Production)
The digital content creator segment in creator economy market is expected to account for a 30% share during the forecast timeframe, owing to the rise in social media platforms such as YouTube, TikTok, and Instagram, high penetration of internet and smartphones, and rapid expansion of monetization models like affiliate marketing, merchandise sales, and brand sponsorships. In May 2023, there were more than 208 million content creators worldwide, with Brazil having the largest number, at 105 million digital content creators, followed by the U.S. with 86.5 million. Businesses are allocating larger budgets to influencer marketing as it offers more ROI and direct engagement with niche audiences.
Moreover, the rising availability of user-friendly tools is fueling segment growth. One such example is Connatix’s content creation suite, launched in May 2023. This suite offers an extensive set of tools for content creators to create new video content, grow their video inventory, and elevate their storytelling to better engage with the audience.
Our in-depth analysis of the global creator economy market includes the following segments:
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Platform Type |
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Creative Service |
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Revenue Channel |
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End user |
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Customize this ReportCreator Economy Industry - Regional Synopsis
North America Market Forecast
The North America creator economy market is expected to account for the largest revenue share of about 33% throughout the forecast period. This growth can be attributed to the high penetration of the internet and smartphones, the presence of robust monetization tools, including YouTube, Instagram, and X, and the growing number of content creators. Moreover, rising solopreneurship and freelancing among Gen Z and millennials, and increasing investments for developing advanced platforms and software for creators are expected to fuel market growth in North America.
The creator economy market in the U.S. is predicted to witness robust growth due to the widespread adoption of social media platforms such as YouTube, Instagram, TikTok, and Twitch, rising number of content creators, and increasing collaborations among creators and brands. According to Research Nester analysis, the U.S. creator economy will be evaluated at USD 9.27 billion in 2025
Asia Pacific Market
Asia Pacific creator economy market is likely to register rapid growth during the forecast period, owing to the rising number of digital content creators and influencers in India, China, Japan, and South Korea, the rising penetration of internet and smartphones, and supportive government initiatives to support the creator economy. APAC’s large and tech-savvy youth population is increasingly consuming and producing digital content. According to a survey by Research Nester, APAC has more than 150 million digital content creators, ranging from casual creators to full-time professionals. This is encouraging companies to develop and launch novel and user-friendly creator economy platforms and software.
In India, the creator economy market is expected to expand at a fast pace by the end of 2037. This growth can be attributed to the rapid boom of social media platforms such as YouTube, Instagram, Snapchat, and ShareChat, the rising number of creator-focused startups like Kuku, Roposo, and Stage, and high content consumption and creator participation in the country. In addition to this, government initiatives to push Digital India is fueling market growth. For instance, in March 2025, the central government funded USD 1 billion through public and private partnerships to establish the Indian Institute of Creative Technology (IICT). Through this, the digital content creators can enhance their skills and upgrade their production.
Companies Dominating the Creator Economy Landscape
- Meta
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
- YouTube
- Bytedanc
- Alphabet
- Spotify AB
- Netflix
- Snap Inc.
- X Corp.
- Etsy, Inc.
The creator economy is a fast-evolving industry made up of independent content creators, influencers, platforms, tools, and systems. The creator economy market is highly competitive, comprising key players operating at global and regional levels. These key players are heavily investing in R&D activities and adopting several strategies such as mergers and acquisitions, partnerships, joint ventures, license agreements, and product launches to sustain their market position and enhance their product base. Some of the key players operating in the market include:
In the News
- In October 2024, Kajabi, a leading creator commerce platform, announced the launch of The Reality of the Creator Economy through their campaign to inspire creators to reclaim their economic power.
- In January 2023, Clutch, a digital marketplace for emerging brands, announced the launch of a creator economy digital marketplace platform for creators and brands globally. This platform gives access to creators to collaborate on social media management, video editing, and content creation.
Author Credits: Abhishek Verma
- Report ID: 5691
- Published Date: Apr 23, 2025
- Report Format: PDF, PPT
