Cosmetic Pen and Pencil Industry - Regional Synopsis
Asia Pacific Market Forecast
Asia Pacific industry is predicted to account for largest revenue share of 30% by 2037. In 2021, about 31% of people purchased cosmetics online in India. The surge in users of cosmetic products is expected to drive the cosmetic pen and pencil market in Asia Pacific. According to the International Trade Commission, in 2020, China has the largest market for cosmetic products and out of all the products, makeup products constituted 12% share.

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Frequently Asked Questions (FAQ)
In the year 2025, the industry size of cosmetic pen and pencil is evaluated at USD 3.28 billion.
The cosmetic pen and pencil market size was valued at USD 2.89 billion in 2024 and is expected to reach USD 8.05 billion by 2037, expanding at around 8.2% CAGR during the forecast period i.e., between 2025-2037. Higher demand of cosmetic products, increasing online sales, companys opting for sustainable packaging, empowered women and increasing makeup content on social media will drive the market growth.
Asia Pacific industry is predicted to account for largest revenue share of 30% by 2037, led by surge in users of cosmetic products in the region.
The major players in the market are Confalonieri Matite s.r.l, L'Oréal Paris, LVMH, Barry M, Wycon SPA, Percassi, Pixi - Sjovik Ltd., KOSÉ Corporation, Faber-Castell Cosmetics GmbH, Clarins