Cosmetic Pen and Pencil Market Size & Share, by Product Type (Sharpenable Wooden Pencil, Sharpenable Molded Pencil, Mechanical Pencil); Material Type (Wood, Plastic, Metal); Application (Lip, Eye, Skin Glossing, Clean-Up, Concealer, Cheek Balm, Nail); Consumer (Prestige, Mass) - Global Supply & Demand Analysis, Growth Forecasts, Statistics Report 2023-2031

  • Report ID: 2537
  • Published Date: Jan 13, 2023
  • Report Format: PDF, PPT
  1. Global Cosmetic Pen and Pencil Market Definition
    1. Market Definition
    2. Market Segmentation
    3. Product Overview
  1. Assumptions and Acronyms
  2. Research Methodology
    1. Research Process
    2. Primary Research
      1. Manufacturer
      2. Distributor and Supplier
      3. End-users
    3. Secondary Research
    4. Market Size Estimation
  3. Executive Summary – Global Cosmetic Pen and Pencil Market
  4. Analysis of Market Dynamics
    1. Drivers
    2. Trends
    3. Opportunity
    4. Restraints
  5. Supply Chain Analysis
  6. Regulations & Standards Landscape
  7. Impact of COVID-19 on the Cosmetic Pen and Pencil Market
  8. Consumer Buying Behavior Analysis
  9. Patent Analysis
  10. Pricing Analysis
  11. Competitive Positioning
  12. Competitive Landscape
    1. Market Share Analysis, 2021
    2. Competitive Benchmarking
    3. Clarins
      1.   Detailed Overview
      2.   Assessment of Key Offering
      3.   Analysis on Growth Strategies
      4.   Exhaustive Analysis on Key Financial Indicators
      5.   Recent Developments
    4. Faber-Castell Cosmetics GmbH
    5. KOSÉ Corporation
    6. Pixi - Sjovik Ltd.
    7. Percassi
    8. Wycon SPA
    9. Barry M
    10. LVMH
    11. L'Oréal Paris
    12. Confalonieri Matite S.R.L.
  13. Global Cosmetic Pen and Pencil Market, 2021-2031
    1. Market Overview
    2. Market by Value (USD Million)
    3. Global Cosmetic Pen and Pencil Market – Segmentation Analysis, 2021-2031
      1. By Material Type
        1. Wood, 2021-2031F (USD Million)
        2. Plastic, 2021-2031F (USD Million)
        3. Metal, 2021-2031F (USD Million)
      2. By Product Type
        1. Sharpenable Wooden Pencils, 2021-2031F (USD million)
        2. Sharpenable Molded Pencils, 2021-2031F (USD million)
        3. Mechanical Pencils, 2021-2031F (USD million)
      3. By Consumer
        1. Prestige, 2021-2031F (USD million)
        2. Mass, 2021-2031F (USD million)
      4. By Application
        1. Lip, 2021-2031F (USD million)
        2. Eye, 2021-2031F (USD million)
        3. Skin Glossing Pencil, 2021-2031F (USD million)
        4. Clean-Up Pencil, 2021-2031F (USD million)
        5. Concealer Pencil, 2021-2031F (USD million)
        6. Cheek Balm, 2021-2031F (USD million)
        7. Nail, 2021-2031F (USD million)
      5. By Region
        1. North America, 2021-2031F (USD Million)
        2. Latin America, 2021-2031F (USD Million)
        3. Europe, 2021-2031F (USD Million)
        4. Asia Pacific, 2021-2031F (USD Million)
        5. Middle East & Africa, 2021-2031F (USD Million)
  14. North America Global Cosmetic Pen and Pencil Market Outlook
    1. Market Overview
    2. Market by Value (USD million)
      1. By Material Type
        1. Wood, 2021-2031F (USD million)
        2. Plastic, 2021-2031F (USD million)
        3. Metal, 2021-2031F (USD million)
      2. By Product Type
        1. Sharpenable Wooden Pencils, 2021-2031F (USD million)
        2. Sharpenable Molded Pencils, 2021-2031F (USD million)
        3. Mechanical Pencils, 2021-2031F (USD million)
      3. By Consumer
        1. Prestige, 2021-2031F (USD million)
        2. Mass, 2021-2031F (USD million)
      4. By Application
        1. Lip, 2021-2031F (USD million)
        2. Eye, 2021-2031F (USD million)
        3. Skin Glossing Pencil, 2021-2031F (USD million)
        4. Clean-Up Pencil, 2021-2031F (USD million)
        5. Concealer Pencil, 2021-2031F (USD million)
        6. Cheek Balm, 2021-2031F (USD million)
        7. Nail, 2021-2031F (USD million)
      5. By Country
        1. US, 2021-2031F (USD Million)
        2. Canada, 2021-2031F (USD Million)
  15. Europe Global Cosmetic Pen and Pencil Market Outlook
    1. Market Overview
    2. Market by Value (USD million)
      1. By Material Type
      2. By Product Type
      3. By Consumer
      4. By Application
      5. By Country
        1. UK, 2021-2031F (USD Million)
        2. Germany, 2021-2031F (USD Million)
        3. Italy, 2021-2031F (USD Million)
        4. France, 2021-2031F (USD Million)
        5. Spain, 2021-2031F (USD Million)
        6. Rest of Europe, 2021-2031F (USD Million)
  16. Asia-Pacific Global Cosmetic Pen and Pencil Market Outlook
    1. Market Overview
    2. Market by Value (USD million)
      1. By Material Type
      2. By Product Type
      3. By Consumer
      4. By Application
      5. By Country
        1. Australia, 2021-2031F (USD Million)
        2. Japan, 2021-2031F (USD Million)
        3. Singapore, 2021-2031F (USD Million)
        4. South Korea, 2021-2031F (USD Million)
        5. India, 2021-2031F (USD Million)
        6. China, 2021-2031F (USD Million)
        7. Rest of Asia Pacific, 2021-2031F (USD Million)
  17. Latin America Global Cosmetic Pen and Pencil Market Outlook
    1. Market Overview
    2. Market by Value (USD million)
      1. By Material Type
      2. By Product Type
      3. By Consumer
      4. By Application
      5. By Country
        1. Brazil, 2021-2031F (USD Million)
        2. Argentina, 2021-2031F (USD Million)
        3. Mexico, 2021-2031F (USD Million)
        4. Rest of Latin America, 2021-2031F (USD Million)
  18. Middle East & Africa Global Cosmetic Pen and Pencil Market Outlook
    1. Market Overview
    2. Market by Value (USD million)
      1. By Material Type
      2. By Product Type
      3. By Consumer
      4. By Application
      5. By Country
        1. GCC, 2021-2031F (USD Million)
        2. Israel, 2021-2031F (USD Million)
        3. South Africa, 2021-2031F (USD Million)
        4. Rest of Middle East and Africa, 2021-2031F (USD Million)
  19. Analyst Review

Global Market Size, Forecast, and Trend Highlights Over 2023-2031

Cosmetic Pen and Pencil Market size is poised to cross USD 4.98 Billion by the end of 2031, growing at a CAGR of 8.1% during the forecast period, i.e., 2023-2031. In the year 2021, the industry size of cosmetic pen and pencil was over USD 2.3 Billion. The growth of the market can be attributed to the higher sales of cosmetic products owing to the rising need people of beauty products. For instance, the leading makeup brand Sephora made a sale worth around USD 5 billion in the year 2020, and in 2019, it generated the sale of nearly 6 billion dollars from beauty and personal care products.

In addition to these, factors that are believed to fuel the market growth of cosmetic pen and pencil include the higher count of women earning their own money and the rise in the average income of women. In past, lack of income sources has restricted them from spending on fancy makeup products but in recent times, women have progressed financially and are independent to buy anything they want. By 2025, it is predicted that the Indian cosmetic market would grow by approximately 25% to around USD 20 billion due to increased consumer knowledge of beauty products, growing personal grooming costs, shifting consumption patterns, and women's better purchasing power. Moreover, according to the U.S. Bureau of Labor Statistics, in 2021, the average weekly earnings of women was $912 which makes up for 83.1% of the average weekly income of men. Furthermore, the brand’s rising initiatives for sustainable products and packaging is likely to fuel the growth of the global cosmetic pen and pencil market.


Cosmetic-Pen-and-Pencil-Market
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Cosmetic Pen and Pencil Sector: Growth Drivers and Challenges

Growth Drivers

  • Higher Sales of Cosmetic Products through E-Commerce
  • The ease of online shopping has driven the sales of cosmetics through various sites such as Nykaa, Sephora, and others. Moreover, these online cosmetics apps give features where customers can see what shade of lip color would suit them best. In 2020, the L’Oreal e-commerce sale was more than a quarter and continuously grew and reach nearly 29% in 2021.
  • Rise in the Number of People Using Makeup Products
  • Owing to matching up with aesthetic looks, the prevalence of cosmetic products among the population is rising. Cosmetics alter the appearance of the face or add color to it. Out of all the cosmetic products, makeup products hold nearly 16% share of total sales.
  • Rising Share of Employed and Empowered Women
  • With the rising empowerment of women, more women are employed. They have a good income to focus on themselves and their beauty. In 2021, out of all the executives worldwide, 18% of the position is filled with women.
  • Surge in Makeup Tutorial Videos over Social Media
  • Growing makeup videos is pushing more viewers to buy cosmetic products and increasing their popularity. Nearly 75% of people have decided to buy a cosmetic product after watching the video.
  • Demand of Conscious and Sustainable Packaging
  • Packaging of a cosmetic product is very prime factor of it sale. With the demand of eye catching, beautiful packaging people are also more aware about saving the nature. Approximately 72% share of population in the Asia, Europe and North America are more inclined towards environment friendly packaging.

Challenges

  • Growing Concern for Fake Beauty Products Sold by Fake Retailers - All cosmetic products including liners, foundation, and concealers can easily be duped. By copying a company's branding and designs, counterfeiters can sell their fake goods quite successfully online by blending them with the company's online product ratings. Fake retailers are selling fake products at low prices. The chemical formulation of these products is unknown and might cause serious skin problems.
  • Low-Income People Cannot Access High-End Products
  • Rising Skin Problems, such as, Allergies, Acne, Itching Hindering the Market Growth

Cosmetic Pen and Pencil Market: Key Insights

Base Year

2021

Forecast Year

2022-2031

CAGR

8.1%

Base Year Market Size (2021)

USD 2.3 Billion

Forecast Year Market Size (2031)

USD 4.98 Billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Cosmetic Pen and Pencil Segmentation

The global cosmetic pen and pencil market is segmented and analyzed for demand and supply by application into lip, eye, skin glossing pencil, clean-up pencil, concealer pencil, cheek balm, and nail. Out of all, the lip segment is anticipated to hold the largest market size of USD 1,694.7 million by the end of 2031. It is estimated to grow at a CAGR of 9.0% over the forecast period. Moreover, the lip segment collected a revenue of USD 726.8 million in 2021. The growth of the segment can be attributed to the rising usage of lip liner among population. The leading US based company Revlon Colorstay’s lip liner sale was valued at approximately USD 15 million. 

The global cosmetic pen and pencil market is also segmented and analyzed for demand and supply by material type into the wood, plastic, and metal. Amongst these three segments, the plastic pharmacies segment is expected to garner the largest market size of USD 2,205.9 million at the end of 2031, by growing at a CAGR of 7.8% over the forecast period. Moreover, in 2021, the segment generated a revenue of USD 1052.3 Million. Plastic is the most preferable material for manufacturing cosmetic products Since plastic guarantees that liquids stay that way for a long time, prevents them from drying out, and has a strong grip. Moreover, in comparison to other materials, such as wood and metal, plastics have high retardancy for scratches. Around 8 billion rigid plastic items were produced in the US for the cosmetics sector. Additionally, there are 120 billion plastic packaging units used by the cosmetics sector each year in the form of bottles, tubes, and containers.

Our in-depth analysis of the global cosmetic pen and pencil market includes the following segments:

        By Product Type

  • Sharpenable Wooden Pencil
  • Sharpenable Molded Pencil
  • Mechanical Pencil

        By Material Type

  • Wood
  •  Plastic
  •  Metal

          By Application

  • Lip
  • Eye
  • Skin Glossing Pencil
  • Clean-Up Pencil
  • Concealer Pencil
  • Cheek Balm
  • Nail

         By Consumer

  • Prestige
  • Mass

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Cosmetic Pen and Pencil Industry - Regional Synopsis

Asia Pacific Market Forecast

The Asia Pacific cosmetic pen and pencil market, amongst the market in all the other regions, is projected to hold the largest market share of USD by the end of 2031 by growing . Moreover, the market in Asia Pacific garnered a revenue of USD 825.9 million in 2021. The growth of the market can be attributed majorly to the . In 2021, about 31% of people purchased cosmetics online in India. Furthermore, the surge in users of cosmetic products is expected to drive the cosmetic pen and pencil market in Asia Pacific. According to the International Trade Commission, in 2020, China has the largest market for cosmetic products and out of all the products, makeup products constituted 12% share.

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Companies Dominating the Cosmetic Pen and Pencil Landscape

top-features-companies
    • Confalonieri Matite s.r.l
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • L'Oréal Paris
    • LVMH
    • Barry M
    • Wycon SPA
    • Percassi, Pixi - Sjovik Ltd.
    • KOSÉ Corporation
    • Faber-Castell Cosmetics GmbH
    • Clarins

In-the-news

In The News

  • October, 2021: A.W. Faber-Castell Cosmetics GmbH has launched airtight wood pencils. This line is made with sustainable packaging, it is vegan and contains shea butter, vitamin E and bisabolol. Their motto with this launch is to enjoy beauty without compromises.

  • August, 2022: Sulapac Oy. has announced its collaboration with a German beauty company, Schwan Cosmetics. This collaboration is to create a plant based cosmetic pencil and make it an alternative for plastic.

Author Credits:  Anil Kumar, Ipsheeta Dash


  • Report ID: 2537
  • Published Date: Jan 13, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

Higher demand of cosmetic products, increasing online sales, company’s opting for sustainable packaging, empowered women and increasing makeup content on social media are few factors to propel the market growth.

The market is anticipated to attain a CAGR of 8.1% over the forecast period, i.e., 2022-2031.

Fake products manufacturing, increasing skin problems, high end products inaccessible to low income people are few factors likely to hamper the market growth.

The market in Asia Pacific is projected to hold the largest market share of USD 1,942.8 million by the end of 2031 and provide more business opportunities in the future. It is expected to grow at a highest CAGR of 9.1% over the forecast period.

The major players in the market are Confalonieri Matite s.r.l, L'Oréal Paris, LVMH, Barry M, Wycon SPA, Percassi, Pixi - Sjovik Ltd., KOSÉ Corporation, Faber-Castell Cosmetics GmbH, Clarins and others.

The company profiles are selected based on the revenues generated from the product segment, geographical presence of the company which determine the revenue generating capacity as well as the new products being launched into the market by the company.

The market is segmented by product type, material type, application, consumer and by region.

The lip segment is anticipated to garner the largest market size of USD 1,694.7 million by the end of 2031 and display significant growth opportunities. It is expected to grow at a CAGR of 9.0% over the forecast period.
Cosmetic Pen and Pencil Market Report Scope
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