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Cosmetic Pen and Pencil Market Segmentation By Type (Luxury, Premium, Economical and Low); By Material Type (Wood, Plastic and Metal); By Product Type Under Focus (Sharpenable Molded Pencil, Sharpenable Wooden Pencil and Mechanical Pencil); By Application (Lip, Eye, Skin Glossing Pencil, Clean-Up Pencil and Sculpting Pencil) – Global Industry Demand Analysis and Opportunity Assessment 2020-2028

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Extensive insights into the Growth of Cosmetic Pen and Pencil Market amidst COVID-19

Before we witness the stabilization of economic growth in Europe and North America, Asia Pacific is estimated to bounce back progressively with countries such as China, India, South Korea and Japan witnessing more opportunities to recover from the losses sustained during COVID-19.

Being the biggest market in Eastern Europe, Russia is estimated to take the lowest hit, offering a sigh of relief to the businesses operating in the country. Whereas, GCC is estimated to observe low investments due to the sliding prices of crude oil.

We evaluate the strategies and commitment of the Giant Players in the market towards creating products and services that customers value and rely on.

In an attempt to control and eliminate the surge of coronavirus cases and meet the demand for required medical devices along with providing efficient medical services, there is a drastic shift of investments from authoritative bodies towards the healthcare sector. Where the aftermath of this pandemic may take years to be measured, Research Nester estimates notable expansion of e-health, gaming, and media and entertainment industries till the whole situation is contained and the plan of action for the recovery process is determined. There is an estimated probability of the growth in businesses going back a year if the condition is controlled in the next 2-3 months.                                                         Request Insights

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IN THE NEWS
  • July 2019: The Clarins Group made an announcement of engaging in an exclusive negotiation with the L’Oréal Group regarding the sale of its Fragrances and Fashion divisions, including the brands such as Mugler and Azzaro. With this project, the company ensures its Beauty business to reach its full potential and to be recognized & valued for its expertise in the cosmetics market.

  • November 2019: Knowlton Development Corporation, also known as KDC/ONE Corporation, announced the acquisition of Benchmark Cosmetic Laboratories Inc. which is a custom formulator for established as well as emerging prestige & innovative beauty brands, aiming to meet the formulating and production needs of the customers worldwide through all-encompassing and multi-faceted approaches.

Market Overview

Cosmetic Pencils are basically used for enhancing the physical appearance of face or texture of the body and are derived from the synthetic or natural sources. Pen and pencil cosmetics refer to one of the types of packaging used for various cosmetics products such as lip, eye, and others. The growth of the global cosmetic pen and pencil market is thriving on the back of the opportunities generated by the increasing e-commerce industry worldwide along with the availability of multi-tasker cosmetic pen and pencils, that are available in different shades and style. Cosmetic pen and pencils are a dependable e-commerce category that contribute several reimbursements to manufacturers and retailers. Backed by the advent of smart devices and increasing internet penetration, accessibility to e-commerce stores have gained massive popularity over the years. Moreover, increasing presence of market players through online distribution channels are also projected to offer additional opportunities for the growth of the global cosmetic pen and pencil market in the coming years.

The global cosmetic pen and pencil market reached a value of USD 6725.0 million in the year 2019 and is expected to reach a value of USD 14753.8 million by the end of 2028 by registering a CAGR of 9.21% across the globe over the forecast period, i.e. 2020-2028. Further, the market is anticipated to gain an incremental $ opportunity of USD 568.4 million in the year 2020 as compared to the previous year. Moreover, the market is expected to expand by 2.02x and further attain an absolute $ opportunity of USD 7460.4 million during the forecast period.

Growth Highlights based on Region during 2018-2027

The global cosmetic pen and pencil market is segmented by regions into North America, Latin America, Europe, Asia Pacific and Middle East & Africa. Among these regions, the market of Asia Pacific, which held a value of USD 2616.0 million in the year 2019, also held the largest market share of 38.90% in the year 2019 and is expected to cross a value of USD 6484.3 million by the end of 2028. Further, the market is anticipated to register the highest CAGR of 10.66% during the forecast period. Additionally, the market in Asia Pacific is expected to gain an incremental $ opportunity of USD 268.5 million in the year 2020 as compared to the previous year, along with an absolute $ opportunity of USD 3599.8 million during the forecast period. CLICK TO DOWNLOAD SAMPLE REPORT

Cosmetic Pen and Pencil Market Graph

The study further incorporates Y-O-Y Growth, demand & supply and forecast future opportunity in North America (United States, Canada), Latin America (Brazil, Mexico, Argentina, Rest of LATAM), Europe (U.K., Germany, France, Italy, Spain, Hungary, BENELUX [Belgium, Netherlands, Luxembourg], NORDIC [Norway, Denmark, Sweden, Finland], Poland, Russia, Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Malaysia, Indonesia, Taiwan, Hong Kong, Australia, New Zealand, Rest of Asia-Pacific), Middle East and Africa (Israel, GCC [Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman], North Africa, South Africa, Rest of Middle East and Africa).

Market Segmentation Synopsis

By Type

The global cosmetic pen and pencil market is segmented by type into luxury, premium, economical and low. The economical segment held the largest market share of 42.66% in the year 2019, along with a value of USD 2869.1 million in the year 2019, and is further anticipated to cross a value of USD 6672.6 million by the end of 2028 by registering the highest CAGR of 9.91% during the forecast period. Moreover, the segment is anticipated to gain an incremental $ opportunity of USD 263.4 million in the year 2020 as compared to the previous year and further grow by 2.1x during the forecast period.

Cosmetic Pen and Pencil Graph

Market Drivers and Challenges

Growth Indicators

Growing Demand for Cosmetic Products Amongst the Millennials

The millennial population are the most influential group of people and their impact can be felt massively in the society. Backed by the increasing millennial population around the globe, they lay a broader impact socially, culturally and economically. Increasing working population, rising disposable income and changing lifestyle of the individuals are majorly driving the need for innovative and quality cosmetic products amongst the millennial generation, and therefore the greater adoption of cosmetic products amongst the individuals. Brands and marketers are aware of such needs, which is further contributing to the greater competition in the market. Furthermore, factors such as the increasing working women population, growing awareness for natural, organic and eco-friendly cosmetics products are additionally anticipated to drive the growth of the global cosmetic pen and pencil market.

Barriers

Stringent rules and regulations for manufacturing of cosmetic pen and pencils, along with the regulations for recycling of the raw materials used in the manufacturing of cosmetic products, followed by the availability of counterfeit products are some of the factors anticipated to impact negatively towards the growth of the global cosmetic pen and pencil market.

Competitive Landscape

Some of the affluent industry leaders in the global cosmetic pen and pencil market are The Clarins Group, Knowlton Development Corporation (KDC/ONE Corporation), A.W. Faber-Castell Cosmetics GmbH, Schwan-Stabilo Cosmetics GmbH, Columbia Cosmetics Manufacturing Inc., Confalonieri Matite S.R.L., HCT Group, Tarte Cosmetics Inc., Kendo Holdings and Intercos Group.

FREQUENTLY ASKED QUESTIONS

Global Cosmetic Pen and Pencil Market

1. Introduction

1.1. Market Definition

1.2. Market Segmentation

2. Research Methodology

2.1. Variables (Dependent and Independent)

2.2. Multi Factor Based Sensitivity Model

3. Executive Summary- Global Cosmetic Pen and Pencil Market

4. Market Dynamics

4.1. Drivers

4.2. Challenges

4.3. Opportunities

4.4.  Trends

5. Impact Analysis of COVID-19 on Global Market

6. Consumer Buying Behavior Analysis

7. Regulatory Landscape

8. Virgin Market Analysis

9.Global Cosmetic Pen and Pencil Market Outlook

9.1.Market Size and Forecast, 2019-2028

9.1.1.By Value (USD Million)

9.1.2.By Volume (Million Units)

By Type

•  Luxury, 2019-2028F (USD Million & Million Units)

By Material Type

• Wood, 2019-2028F (USD Million)

• Plastic, 2019-2028F (USD Million)

• Metal, 2019-2028F (USD Million)

• By Product Type

• Sharpenable Molded Pencil, 2019-2028F (USD Million)

• Sharpenable Wooden Pencil, 2019-2028F (USD Million)

• Mechanical Pencil, 2019-2028F (USD Million)

• By Application

• Lip, 2019-2028F (USD Million)

• Lipstick, 2019-2028F (USD Million)

• Lip Liner, 2019-2028F (USD Million)

• Lip Gloss, 2019-2028F (USD Million)

• Eye, 2019-2028F (USD Million)

• Eye Shadow, 2019-2028F (USD Million)

• Eyebrow Pencil, 2019-2028F (USD Million)

• Kajal & Eyeliner

• Mascara

• Skin Glossing Pencil

• Clean-Up Pencil, 2019-2028F (USD Million)

• Sculpting Pencil, 2019-2028F (USD Million)

• Concealer Pencil, 2019-2028F (USD Million)

• Cheek Balm

•  Premium, 2019-2028F (USD Million & Million Units)

By Material Type

• Wood, 2019-2028F (USD Million)

• Plastic, 2019-2028F (USD Million)

• Metal, 2019-2028F (USD Million)

• By Product Type

• Sharpenable Molded Pencil, 2019-2028F (USD Million)

• Sharpenable Wooden Pencil, 2019-2028F (USD Million)

• Mechanical Pencil, 2019-2028F (USD Million)

• By Application

• Lip, 2019-2028F (USD Million)

• Lipstick, 2019-2028F (USD Million)

• Lip Liner, 2019-2028F (USD Million)

• Lip Gloss, 2019-2028F (USD Million)

• Eye, 2019-2028F (USD Million)

• Eye Shadow, 2019-2028F (USD Million)

• Eyebrow Pencil, 2019-2028F (USD Million)

• Kajal & Eyeliner

• Mascara

• Skin Glossing Pencil

• Clean-Up Pencil, 2019-2028F (USD Million)

• Clean-Up Pencil, 2019-2028F (USD Million)

• Sculpting Pencil, 2019-2028F (USD Million)

• Concealer Pencil, 2019-2028F (USD Million)

• Cheek Balm

•  Economical, 2019-2028F (USD Million & Million Units)

By Material Type

• Wood, 2019-2028F (USD Million)

• Plastic, 2019-2028F (USD Million)

• Metal, 2019-2028F (USD Million)

• By Product Type

• Sharpenable Molded Pencil, 2019-2028F (USD Million)

• Sharpenable Wooden Pencil, 2019-2028F (USD Million)

• Mechanical Pencil, 2019-2028F (USD Million)

• By Application

• Lip, 2019-2028F (USD Million)

• Lipstick, 2019-2028F (USD Million)

• Lip Liner, 2019-2028F (USD Million)

• Lip Gloss, 2019-2028F (USD Million)

• Eye, 2019-2028F (USD Million)

• Eye Shadow, 2019-2028F (USD Million)

• Eyebrow Pencil, 2019-2028F (USD Million)

• Kajal & Eyeliner

• Mascara

• Skin Glossing Pencil

• Clean-Up Pencil, 2019-2028F (USD Million)

•  Low, 2019-2028F (USD Million & Million Units)

By Material Type

• Wood, 2019-2028F (USD Million)

• Plastic, 2019-2028F (USD Million)

• Metal, 2019-2028F (USD Million)

• By Product Type

• Sharpenable Molded Pencil, 2019-2028F (USD Million)

• Sharpenable Wooden Pencil, 2019-2028F (USD Million)

• Mechanical Pencil, 2019-2028F (USD Million)

• By Application

• Lip, 2019-2028F (USD Million)

• Lipstick, 2019-2028F (USD Million)

• Lip Liner, 2019-2028F (USD Million)

• Lip Gloss, 2019-2028F (USD Million)

• Eye, 2019-2028F (USD Million)

• Eye Shadow, 2019-2028F (USD Million)

• Eyebrow Pencil, 2019-2028F (USD Million)

• Kajal & Eyeliner

• Mascara

• Skin Glossing Pencil

• Clean-Up Pencil, 2019-2028F (USD Million)

• Sculpting Pencil, 2019-2028F (USD Million)

• Concealer Pencil, 2019-2028F (USD Million)

• Cheek Balm

By Region

• North America, 2019-2028F (USD Million)

• Europe, 2019-2028F (USD Million)

• Asia-Pacific, 2019-2028F (USD Million)

• Latin America, 2019-2028F (USD Million)

• Middle East & Africa, 2019-2028F (USD Million)

10.Competitive Landscape

• A.W. Faber-Castell Cosmetics GMBH

• KDC/ONE Corporation

• Schwan-Stabilo Cosmetics GMBH & CO. KG

• Columbia Cosmetics Manufacturing, Inc.

• Confalonieri Matite S.R.L.

• HCT Group

• Tarte Inc.

• Kendo Holdings

• Clarins

• Intercos Group

• Bare Minerals


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