Biscuits Market Trends

Growth Drivers

• Convenience & on-the-go consumption: The changing eating habits among the worldwide population, coupled with amplified adoption of snacking culture, are fostering a profitable business environment for the market. As per an NIH article published in March 2023, its review analyzed snacking behaviors among U.S. adults, which found that snacks contribute about 20% to 22% of daily energy intake, wherein most adults consume one to three snacks per day that provide essential nutrients and help regulate appetite, providing an encouraging opportunity for pioneers in this field.
• E-commerce expansion: There has been a rise in e-commerce platforms over the past few years, which positively impacts the market expansion across almost all nations. The report from UNCTAD in May 2021 revealed that the COVID-19 pandemic appreciably boosted worldwide e-commerce, with online retail sales increasing their share of total retail sales from 16% to 19% in 2020, which reached an estimated USD 26.7 trillion in a year, representing 30% of the global GDP. It also stated that business-to-business e-commerce dominated the market, accounting for 82% of all e-commerce sales, wherein business-to-consumer sales reached USD 4.9 trillion, growing 11% from the previous year.
• Rising disposable incomes: The ever-increasing disposable income in the emerging markets is one of the principal drivers for the biscuit market since it enables consumers to spend more on premium products. In this regard, FRED data as of September 2025 revealed that real Disposable Personal Income (DSPIC96) for August 2025 was reported at USD 18,097.2 billion chained 2017 dollars, seasonally adjusted at an annual rate. Therefore, this figure reflects the presence of inflation-adjusted income available to individuals after taxes, providing a key measure of consumers’ purchasing power.

Leading Biscuit Exporting Countries 2024

Source: IBEF

Challenges

• Health & nutrition concerns: The ever-increasing consumer awareness about health and wellness poses a significant challenge to the upliftment of the market. Most of the biscuits available in the market are recognized to be high in sugar, fat, and calories, which can deter adoption among health-conscious buyers. On the other hand, due to the amplifying demand for low-calorie, sugar-free, and gluten-free options must adapt or risk losing market share to healthier snack alternatives and functional foods.
• Raw material price volatility: The biscuits industry heavily relies upon the raw materials such as wheat, sugar, and dairy, which results in the volatility associated with prices. The fluctuations in the prices of these raw materials owing to factors such as climate change, supply chain disruptions, or geopolitical tensions can lead to increased production costs, posing a major challenge for manufacturers from price-sensitive regions.