Automotive Tire Original Equipment Manufacturer (OEM) Market Outlook:
Automotive Tire Original Equipment Manufacturer (OEM) Market size was valued at USD 25.13 billion in 2025 and is set to exceed USD 39.4 billion by 2035, registering over 4.6% CAGR during the forecast period i.e., between 2026-2035. In the year 2026, the industry size of automotive tire OEM is estimated at USD 26.17 billion.
The growth of the market can primarily be attributed to the growing trend of automotive OEM tires owing to rising awareness about its longevity amongst automotive users worldwide. For instance, it is projected that OEM tires may last more or less up to 50,000 miles.
OEM tires commonly known as OE tires are specified by the vehicle manufacturer and are initially fitted to the new vehicle. The car manufacturer works with tire companies to choose a tire that will meet the performance requirements for their brand-new vehicle and selects a tire that balances ride noise, handling, fuel efficiency, and longevity, to achieve the overall features that the vehicle manufacturer believes are important to the end-user. With the development demand for OE tires as well as investment, the demand for OEM tires is on the rise amongst manufacturers, which in turn, is expected to create massive revenue generation opportunities for the key players operating in the global automotive tire OEM market during the forecast period. For instance, it is projected that to develop a tire that will adequately accompany new vehicles, car companies invest around USD 1 million.
