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Automotive Tire Original Equipment Manufacturer (OEM) Market Size and Forecast, by Product Type (Tubeless, Tube), Design (Radial, Bias), Vehicle Type (Passenger Vehicles, Commercial Vehicles) - Growth Trends, Key Players, Regional Analysis 2026-2035

  • Report ID: 4523
  • Published Date: Nov 24, 2025
  • Report Format: PDF, PPT

Automotive Tire Original Equipment Manufacturer (OEM) Market Outlook:

Automotive Tire Original Equipment Manufacturer (OEM) Market size was valued at USD 25.13 billion in 2025 and is set to exceed USD 39.4 billion by 2035, registering over 4.6% CAGR during the forecast period i.e., between 2026-2035. In the year 2026, the industry size of automotive tire OEM is estimated at USD 26.17 billion.

Automotive-Tire-Original-Equipment-Manufacturer-Market
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The growth of the market can primarily be attributed to the growing trend of automotive OEM tires owing to rising awareness about its longevity amongst automotive users worldwide. For instance, it is projected that OEM tires may last more or less up to 50,000 miles.

OEM tires commonly known as OE tires are specified by the vehicle manufacturer and are initially fitted to the new vehicle. The car manufacturer works with tire companies to choose a tire that will meet the performance requirements for their brand-new vehicle and selects a tire that balances ride noise, handling, fuel efficiency, and longevity, to achieve the overall features that the vehicle manufacturer believes are important to the end-user. With the development demand for OE tires as well as investment, the demand for OEM tires is on the rise amongst manufacturers, which in turn, is expected to create massive revenue generation opportunities for the key players operating in the global automotive tire OEM market during the forecast period. For instance, it is projected that to develop a tire that will adequately accompany new vehicles, car companies invest around USD 1 million.

Key Automotive Tire Original Equipment Manufacturer (OEM) Market Insights Summary:

  • Regional Highlights:

    • Asia Pacific is poised to capture a 40% revenue share in the automotive tire original equipment manufacturer market by 2035, underpinned by its robust automobile network, expanding vehicle fleet, and rising user awareness of OEM tires.

  • Segment Insights:

    • The passenger vehicles segment in the automotive tire original equipment manufacturer market is projected to hold the largest share by 2035, supported by rising global passenger vehicle demand and increasing sales of passenger vehicles worldwide.

  • Key Growth Trends:

    • Growing Capital Spending
    • Increasing Demand for OEM Tires

  • Major Challenges:

    • Requirement of Huge Capital Investment
    • Shortage of Raw Material

  • Key Players: Goodyear Tire & Rubber Company, Yokohama Europe GmbH, Bridgestone Corporation, Pirelli & C. S.p.A., Giti Tire Pte Ltd., Continental AG, Falken Tyre Europe GmbH, Nitto Denko Corporation, Toyo Tire Corporation, JK Tyre & Industries Ltd.

Global Automotive Tire Original Equipment Manufacturer (OEM) Market Forecast and Regional Outlook:

  • Market Size & Growth Projections:

    • 2025 Market Size: USD 25.13 billion
    • 2026 Market Size: USD 26.17 billion
    • Projected Market Size: USD 39.4 billion by 2035
    • Growth Forecasts: 4.6%

  • Key Regional Dynamics:

    • Largest Region: Asia Pacific (40% Share by 2035)
    • Fastest Growing Region: North America
    • Dominating Countries: United States, China, Germany, Japan, South Korea
    • Emerging Countries: India, Brazil, Mexico, Indonesia, Turkey

    • Last updated on : 24 November, 2025

Growth Drivers

  • Growing Capital Spending – For developing OEM tires that are specifically engineered to give the performance that the car manufacturer intends. The rising capital investment is expected to boost the automotive tire OEM market in the forecasted period. It was found that in 2019, the global tire industry’s capital spending was USD 15 billion.

  • Increasing Demand for OEM Tires – for instance, in the year 2020, nearly 36 million units of OEM passenger car tires were shipped to the United States.

  • Upsurge in the Global Tire Industry – With a rise in the number of vehicles on the road, more tires will be definitely needed to suit the needs. Tire production is estimated to reach 22 million tons of production by 2024.
  • Rising Trend of Green Tires – which have low rolling resistance and are capable of increasing the fuel economy of the vehicle by a minimum of 2% in commercial vehicles.
  • Growing Sales of Cars – The global automobile industry has been recovering ever since COVID–19 started to recede. Car worldwide sales grew to more than 65 million in 2021.

Challenges

  • Requirement of Huge Capital Investment

  • Shortage of Raw Material - Because of its ability to dissipate heat and provide UV protection, carbon black, which is used in sidewall and inner liners, helps produce long-lasting tires. For many years, Russian carbon black has been a mainstay of the tire industry. Data shows that in 2018, Russia was the second-largest exporter of carbon black, sending more than 1.7 billion pounds throughout the world. But owing to the ongoing war with Ukraine, carbon black’s supply has been affected.

  • Concern about Replacement OEM Tires Quality

Automotive Tire Original Equipment Manufacturer (OEM) Market Size and Forecast:

Report Attribute Details

Base Year

2025

Forecast Year

2026-2035

CAGR

4.6%

Base Year Market Size (2025)

USD 25.13 billion

Forecast Year Market Size (2035)

USD 39.4 billion

Regional Scope

  • North America (U.S., and Canada)
  • Asia Pacific (Japan, China, India, Indonesia, Malaysia, Australia, South Korea, Rest of Asia Pacific)
  • Europe (UK, Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Latin America (Mexico, Argentina, Brazil, Rest of Latin America)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Automotive Tire Original Equipment Manufacturer (OEM) Market Segmentation:

Vehicle Type Segment Analysis

The global automotive tire OEM market is segmented and analysed for demand and supply by vehicle type segment into passenger vehicles and commercial vehicles. Amongst these segments, the passenger vehicles segment is anticipated to garner the largest revenue by the end of 2035, backed by the growing demand for passenger vehicles along with the surge in the sales of passenger vehicles worldwide. For instance, in September 2022, about 307,300 passenger vehicles were sold in India.

Our in-depth analysis of the global automotive tire OEM market includes the following segments:

     By Product Type
  • Tubeless
  • Tube

     By Design
  • Radial
  • Bias

     By Vehicle Type
  • Passenger Vehicles
  • Commercial Vehicles
Vishnu Nair
Vishnu Nair
Head - Global Business Development

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Automotive Tire Original Equipment Manufacturer (OEM) Market - Regional Analysis

Asia Pacific Market Insights

Asia Pacific industry is set to account for largest revenue share of 40% by 2035, backed by the presence of a strong automobile network in the region, a growing number of vehicles, as well as the growing awareness amongst the automobile users for the automotive OEM tire. For instance, globally, China with 300 million motor vehicles, has the largest fleet of motor vehicles in 2022.

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Automotive Tire Original Equipment Manufacturer (OEM) Market Players:

    • Goodyear Tire & Rubber Company
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Yokohama Europe GmbH
    • Bridgestone Corporation
    • Pirelli & C. S.p.A.
    • Giti Tire Pte Ltd.
    • Continental AG
    • Falken Tyre Europe GmbH
    • Nitto Denko Corporation
    • Toyo Tire Corporation
    • JK Tyre & Industries Ltd.  

Recent Developments

  • Goodyear Tire & Rubber Company - launched the all-new Goodyear ElectricDrive all-season tire and two new sizes for its ultra-high-performance tire, the Goodyear ElectricDrive GT, to stay ahead of growing demand in the electric vehicle (EV) market.

  • Yokohama Europe GmbH - announced that it is supplying its GEOLANDAR X-CV and ADVAN V61 tires as original equipment (OE) to Mazda Motor Corporation for use on MAZDA CX-60, the car manufacturer´s new crossover SUV.

  • Report ID: 4523
  • Published Date: Nov 24, 2025
  • Report Format: PDF, PPT
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Frequently Asked Questions (FAQ)

In the year 2026, the industry size of automotive tire OEM is estimated at USD 26.17 billion.

The global automotive tire OEM market size crossed USD 25.13 billion in 2025 and is likely to register a CAGR of over 4.6%, exceeding USD 39.4 billion revenue by 2035.

Asia Pacific is poised to capture a 40% revenue share in the automotive tire original equipment manufacturer market by 2035, underpinned by its robust automobile network, expanding vehicle fleet, and rising user awareness of OEM tires.

Key players in the market include Goodyear Tire & Rubber Company, Yokohama Europe GmbH, Bridgestone Corporation, Pirelli & C. S.p.A., Giti Tire Pte Ltd., Continental AG, Falken Tyre Europe GmbH, Nitto Denko Corporation, Toyo Tire Corporation, JK Tyre & Industries Ltd.

Automotive Tire Original Equipment Manufacturer (OEM) Market Report Scope

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