Automotive Over-The-Air (OTA) Updates Segmentation
Update Type (Software Updates, Firmware Updates, Map Updates, Security Patches)
The software updates segment of automotive over-the-air (OTA) updates market is poised to hold a leading revenue share of 65.2% throughout the forecast timeline. A major driver of the segment is the surging demand for continuous improvements in navigation, vehicle performance, and infotainment. With a greater number of connected vehicles on the roads, the demand for regular software updates is exponential across the market. Major players in the market, such as Tesla, have reportedly released software updates every four weeks, while Volkswagen seeks to release OTA updates for its ID series vehicles every 12 weeks.
Technology (Cellular, Wi-Fi, Bluetooth)
The cellular segment of the automotive over-the-air updates market is slated to hold around 60.6% revenue share by the end of 2037. The widespread cellular coverage facilitating high-speed data transmission bolsters the segment’s growth. The automotive industry is exhibiting a heightened shift towards autonomous vehicles, and cellular networks are vital to deliver timely OTA updates, positioning itself as a vital component of the shift. Companies, including Vodafone, are at the forefront by connecting more than 55 million cars worldwide by the second quarter of 2024.
Our in-depth analysis of the global automotive over-the-air updates market includes the following segments:
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