Augmented Reality in Retail Sector: Growth Drivers and Challenges
Growth Drivers
- Increasing Adoption of Virtual and Augmented Reality Globally
- Disturbed Retail Supply Chain due to the Negative Impact of COVID-19
Challenges
- Lack of Accessibility for Everyone
- Very High Initial Investment
Augmented Reality in Retail Market: Key Insights
|
Base Year |
2024 |
|
Forecast Year |
2025-2037 |
|
CAGR |
42.3% |
|
Base Year Market Size (2024) |
USD 5.32 billion |
|
Forecast Year Market Size (2037) |
USD 521.89 billion |
|
Regional Scope |
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Browse key industry insights with market data tables & charts from the report:
Frequently Asked Questions (FAQ)
In the year 2025, the industry size of augmented reality in retail is evaluated at USD 7.23 billion.
Augmented Reality in Retail Market size was over USD 5.32 billion in 2024 and is poised to exceed USD 521.89 billion by 2037, growing at over 42.3% CAGR during the forecast period i.e., between 2025-2037.
Europe industry is predicted to dominate majority revenue share by 2037, driven by availability of advanced technology in developed countries, such as, Germany, Sweden, United Kingdom, and others.
The major players in the market are Microsoft Corporation, ViewAR GmbH, Apple Inc., Augment Systems Pvt. Ltd., Zugara, Inc., Blippar Ltd., Wikitude GmbH, PTC Inc., Augmented Pixels Inc., and others.
