About Contact Us Careers

ATV and UTV Market Size and Forecast, by Vehicle Type [All-Terrain Vehicle (ATV); Utility-Terrain Vehicle (UTV)]; Fuel Type (Gasoline Powered, Petrol/Diesel Powered, Electric Drive, Solar Powered); Power Output (Less Than 50kW, 50kW to 100kW, Above 100kW); Displacement (400CC, 400-800CC, 800CC or more); Application (Utility, Sports); End-User (Mountain Climbing, Military, Agriculture, Others) - Growth Trends, Key Players, Regional Analysis 2026-2035

  • Report ID: 6112
  • Published Date: Sep 17, 2025
  • Report Format: PDF, PPT

Global ATV & UTV Market

  1. An Outline of the ATV & UTV Market
    1. Market Definition
    2. Market Segmentation
    3. Solution Overview
  2. Assumptions & Abbreviations
  3. Research Methodology & Approach
    1. Research process
    2. Primary research
      1. Manufacturers
      2. End-users
    3. Secondary research
    4. Market size estimation
  4. Summary of the Report for Key Decision Makers
  5. Market Opportunities
  6. Market Dynamics
  7. Major Roadblocks
  8. Government Regulation: How they would aid business?
  9. Upcoming Technologies
  10. Industry Risk Analysis
  11. SWOT Analysis on the ATV & UTV Market
  12. Industry Growth Outlook
  13. Industry Supply Chain Analysis
  14. Product Type Analysis
  15. Market Trends
  16. End-User Analysis
  17. EXIM-Analysis
  18. Investment Analysis
  19. Regional Demand Analysis
  20. Global Market Trends of ATV & UTV Market Across Each Region
  21. Technological Advances Electrification
  22. Pricing Analysis
  23. Porter’s Five Forces Analysis on the ATV & UTV Market
  24. Recent News on the ATV & UTV Market
  25. Competitive Feature Analysis
  26. Competitive Positioning: Key Players
  27. Competitive Model: A Detailed Inside View for Investors
  28. Global ATV & UTV Market Outlook & Projections, Opportunity Assessment, 2018 to 2037
    1. Market Overview
    2. Market Revenue by Value (USD Million), Volume (Thousand Units) and Compound Annual Growth Rate (CAGR)
    3. Year-on-Year (Y-o-Y) Growth Trend Analysis
    4. Global ATV & UTV Market Outlook & Projections, Opportunity Assessment by Vehicle Type, 2018-2037
      1. By Vehicle Type
        1. All-Terrain Vehicle (ATV) Market Value (USD Million), Volume (Thousand Units), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Utility-Terrain Vehicle (UTV) Market Value (USD Million), Volume (Thousand Units), CAGR & Y-o-Y Growth Trend, 2018-2037F
    5. Global ATV & UTV Market Outlook & Projections, Opportunity Assessment by Power Output, 2018-2037
      1. By Power Output
        1. Less Than 50kW, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. 50kW to 100 kW, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        3. Above 100 kW, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037
    6. Global ATV & UTV Market Outlook & Projections, Opportunity Assessment by Displacement, 2018-2037
      1. By Displacement
        1. 400CC, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. 400-800CC, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        3. 800CC or more, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
    7. Global ATV & UTV Market Outlook & Projections, Opportunity Assessment by Fuel Type, 2018-2037
      1. By Fuel Type
        1. Gasoline Powered, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Petrol/Diesel Powered, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        3. Electric Drive, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        4. Solar Powered, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
    8. Global ATV & UTV Market Outlook & Projections, Opportunity Assessment by Application, 2018-2037
      1. By Application
        1. Utility, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Sports, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
    9. Global ATV & UTV Market Outlook & Projections, Opportunity Assessment by End-User, 2018-2037
      1. By End-User
        1. Mountain Climbing, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Military, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        3. Agriculture, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        4. Others, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
    10. Global ATV & UTV Market Demand Outlook & Projections, Market Performance by Geography, 2018 to 2037
      1. By Geography
      2. Market Overview
      3. Market Revenue by Value (USD Million), a Volume (Thousand Units) and Compound Annual Growth Rate (CAGR)
      4. Year-on-Year (Y-o-Y) Growth Comparative Analysis
        1. North America
        2. Europe
        3. Asia Pacific Excluding Japan (APEJ)
        4. Japan
        5. Latin America
        6. Middle East and Africa
    11. Cross Analysis of Fuel Type W.R.T End-User
  29. North America ATV & UTV Market Demand Outlook & Projections, 2018 to 2037: A Comprehensive Study for Stakeholders
    1. Market Overview
    2. Analysis on Govt. Guidelines, Major Drivers in the Region & Impact on Y-O-Y Revenue
    3. Analysis on Regional Drivers and Challenges
    4. Market Revenue by Value (USD Million), Volume (Unit) and Compound Annual Growth Rate (CAGR)
    5. Opportunities, Key Drivers in the Region
    6. Key Players in the Region
    7. Year-on-Year (Y-o-Y) Growth Trend Analysis
    8. North America ATV & UTV Market Outlook & Projections, Opportunity Assessment by Vehicle Type, 2018-2037
      1. By Vehicle Type
        1. All-Terrain Vehicle (ATV) Market Value (USD Million), Volume (Thousand Units), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Utility-Terrain Vehicle (UTV) Market Value (USD Million), Volume (Thousand Units), CAGR & Y-o-Y Growth Trend, 2018-2037F
    9. North America ATV & UTV Market Outlook & Projections, Opportunity Assessment by Power Output, 2018-2037
      1. By Power Output
        1. Less Than 50kW, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. 50kW to 100 kW, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        3. Above 100 kW, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037
    10. North America ATV & UTV Market Outlook & Projections, Opportunity Assessment by Displacement, 2018-2037
      1. By Displacement
        1. 400CC, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. 39.2.400-800CC, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        3. 39.3.800CC or more, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
    11. North America ATV & UTV Market Outlook & Projections, Opportunity Assessment by Fuel Type, 2018-2037
      1. By Fuel Type
        1. Gasoline Powered, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Petrol/Diesel Powered, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        3. Electric Drive, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        4. Solar Powered, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
    12. North America ATV & UTV Market Outlook & Projections, Opportunity Assessment by Application, 2018-2037
      1. By Application
        1. Utility, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Sports, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
    13. North America ATV & UTV Market Outlook & Projections, Opportunity Assessment by End-User, 2018-2037
      1. By End-User
        1. Mountain Climbing, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Military, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        3. Agriculture, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        4. Others, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
    14. North America ATV & UTV Market Outlook & Projections, Opportunity Assessment by Country, 2018-2037
      1. By Country
        1. US, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Canada, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
    15. Cross Analysis of Fuel Type W.R.T End-User
  30. Europe ATV & UTV Market Demand Outlook & Projections, 2018 to 2037: A Comprehensive Study for Stakeholders
    1. Market Overview
    2. Analysis on Govt. Guidelines, Major Drivers in the Region & Impact on Y-O-Y Revenue Analysis on Regional Drivers and Challenges
    3. Market Revenue by Value (USD Million), Volume (Unit) and Compound Annual Growth Rate (CAGR)
    4. Opportunities, Key Drivers in the Region
    5. Key Players in the Region
    6. Year-on-Year (Y-o-Y) Growth Trend Analysis
    7. Europe ATV & UTV Market Outlook & Projections, Opportunity Assessment by Vehicle Type, 2018-2037
      1. By Vehicle Type
        1. All-Terrain Vehicle (ATV), Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Utility-Terrain Vehicle (UTV), Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
    8. Europe ATV & UTV Market Outlook & Projections, Opportunity Assessment by Power Output, 2018-2037
      1. By Power Output
        1. Less Than 50kW, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. 50kW to 100 kW, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        3. Above 100 kW, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037
    9. Europe ATV & UTV Market Outlook & Projections, Opportunity Assessment by Displacement, 2018-2037
      1. By Displacement
        1. 400CC, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. 400-800CC, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        3. 800CC or more, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
    10. Europe ATV & UTV Market Outlook & Projections, Opportunity Assessment by Fuel Type, 2018-2037
      1. By Fuel Type
        1. Gasoline Powered, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Petrol/Diesel Powered, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        3. Electric Drive, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        4. Solar Powered, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
    11. Europe ATV & UTV Market Outlook & Projections, Opportunity Assessment by Application, 2018-2037
      1. By Application
        1. Utility, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Sports, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
    12. Europe ATV & UTV Market Outlook & Projections, Opportunity Assessment by End-User, 2018-2037
      1. By End User
        1. Mountain Climbing, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Military, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        3. Agriculture, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        4. Others, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
    13. Europe ATV & UTV Market Outlook & Projections, Opportunity Assessment by Country, 2018-2037
      1. By Country
        1. UK, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Germany, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        3. France, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        4. Italy, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        5. Spain, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        6. BENELUX, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        7. Poland, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        8. Russia, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        9. Rest of Europe, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
    14. Cross Analysis of Fuel Type W.R.T End-User
  31. Asia Pacific Excluding Japan (APEJ) ATV & UTV Market Demand Outlook & Projections, 2018 to 2037: A Comprehensive Study for Stakeholders
    1. Market Overview
    2. Analysis on Govt. Guidelines, Major Drivers in the Region & Impact on Y-O-Y Revenue Analysis on Regional Drivers and Challenges
    3. Market Revenue by Value (USD Million), Volume (Unit) and Compound Annual Growth Rate (CAGR)
    4. Opportunities, Key Drivers in the Region
    5. Key Players in the Region
    6. Year-on-Year (Y-o-Y) Growth Trend Analysis
    7. Asia Pacific Excluding Japan (APEJ) ATV & UTV Market Outlook & Projections, Opportunity Assessment by Vehicle Type, 2018-2037
      1. By Vehicle Type
        1. All-Terrain Vehicle (ATV), Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Utility-Terrain Vehicle (UTV), Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
    8. Asia Pacific Excluding Japan (APEJ) ATV & UTV Market Outlook & Projections, Opportunity Assessment by Power Output, 2018-2037
      1. By Power Output
        1. Less Than 50kW, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. 50kW to 100 kW, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        3. Above 100 kW, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037
    9. Asia Pacific Excluding Japan (APEJ) ATV & UTV Market Outlook & Projections, Opportunity Assessment by Displacement, 2018-2037
      1. By Displacement
        1. 400CC, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. 400-800CC, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        3. 800CC or more, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
    10. Asia Pacific Excluding Japan (APEJ) ATV & UTV Market Outlook & Projections, Opportunity Assessment by Fuel Type, 2018-2037
      1. By Fuel Type
        1. Gasoline Powered, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Petrol/Diesel Powered, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        3. Electric Drive, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        4. Solar Powered, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
    11. Asia Pacific Excluding Japan (APEJ) ATV & UTV Market Outlook & Projections, Opportunity Assessment by Application, 2018-2037
      1. By Application
        1. Utility, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Sports, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
    12. Asia Pacific Excluding Japan (APEJ) ATV & UTV Market Outlook & Projections, Opportunity Assessment by End-User, 2018-2037
      1. By End-User
        1. Mountain Climbing, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Military, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        3. Agriculture, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        4. Others, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
    13. Asia Pacific excluding Japan ATV & UTV Market Outlook & Projections, Opportunity Assessment by Country, 2018-2037
      1. By Country
        1. China, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. India, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        3. Indonesia, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        4. South Korea, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        5. Malaysia, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        6. Australia, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        7. Singapore, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        8. Vietnam, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        9. New Zealand, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        10. Rest of Europe, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
    14. Cross Analysis of Fuel Type W.R.T End-User
  32. Japan ATV & UTV Market Demand Outlook & Projections, 2018 to 2037: A Comprehensive Study for Stakeholders
    1. Market Overview
    2. Analysis on Govt. Guidelines, Major Drivers in the Region & Impact on Y-O-Y Revenue Analysis on Regional Drivers and Challenges
    3. Market Revenue by Value (USD Million), Volume (Unit) and Compound Annual Growth Rate (CAGR)
    4. Opportunities, Key Drivers in the Region
    5. Key Players in the Region
    6. Year-on-Year (Y-o-Y) Growth Trend Analysis
    7. Japan ATV & UTV Market Outlook & Projections, Opportunity Assessment by Vehicle Type, 2018-2037
      1. By Vehicle Type
        1. All-Terrain Vehicle (ATV), Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Utility-Terrain Vehicle (UTV), Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
    8. Japan ATV & UTV Market Outlook & Projections, Opportunity Assessment by Power Output, 2018-2037
      1. By Power Output
        1. Less Than 50kW, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. 50kW to 100 kW, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        3. Above 100 kW, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037
    9. Japan ATV & UTV Market Outlook & Projections, Opportunity Assessment by Displacement, 2018-2037
      1. By Displacement
        1. 400CC, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. 400-800CC, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        3. 800CC or more, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
    10. Japan ATV & UTV Market Outlook & Projections, Opportunity Assessment by Fuel Type, 2018-2037
      1. By Fuel Type
        1. Gasoline Powered, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Petrol/Diesel Powered, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        3. Electric Drive, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        4. Solar Powered, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
    11. Japan ATV & UTV Market Outlook & Projections, Opportunity Assessment by Application, 2018-2037
      1. By Application
        1. Utility, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Sports, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
    12. Japan ATV & UTV Market Outlook & Projections, Opportunity Assessment by End-User, 2018-2037
      1. By End User
        1. Mountain Climbing, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Military, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        3. Agriculture, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        4. Others, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
    13. Japan ATV & UTV Market Outlook & Projections, Opportunity Assessment by End-User, 2018-2037
      1. By End-User
        1. Mountain Climbing, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Military, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        3. Agriculture, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        4. Others, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
    14. Cross Analysis of Fuel Type W.R.T End-User
  33. Latin America ATV & UTV Market Demand Outlook & Projections, 2018 to 2037: A Comprehensive Study for Stakeholders
    1. Market Overview
    2. Analysis on Govt. Guidelines, Major Drivers in the Region & Impact on Y-O-Y Revenue Analysis on Regional Drivers and Challenges
    3. Market Revenue by Value (USD Million), Volume (Unit) and Compound Annual Growth Rate (CAGR)
    4. Opportunities, Key Drivers in the Region
    5. Key Players in the Region
    6. Year-on-Year (Y-o-Y) Growth Trend Analysis
    7. Latin America ATV & UTV Market Outlook & Projections, Opportunity Assessment by Vehicle Type, 2018-2037
      1. By Vehicle Type
        1. All-Terrain Vehicle (ATV), Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Utility-Terrain Vehicle (UTV), Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
    8. Latin America ATV & UTV Market Outlook & Projections, Opportunity Assessment by Power Output, 2018-2037
      1. By Power Output
        1. Less Than 50kW, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. 50kW to 100 kW, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        3. Above 100 kW, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037
    9. Latin America ATV & UTV Market Outlook & Projections, Opportunity Assessment by Displacement, 2018-2037
      1. By Displacement
        1. 400CC, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. 400-800CC, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        3. 800CC or more, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
    10. Latin America ATV & UTV Market Outlook & Projections, Opportunity Assessment by Fuel Type, 2018-2037
      1. By Fuel Type
        1. Gasoline Powered, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Petrol/Diesel Powered, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        3. Electric Drive, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        4. Solar Powered, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
    11. Latin America ATV & UTV Market Outlook & Projections, Opportunity Assessment by Application, 2018-2037
      1. By Application
        1. Utility, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Sports, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
    12. Latin America ATV & UTV Market Outlook & Projections, Opportunity Assessment by End-User, 2018-2037
      1. By End-User
        1. Mountain Climbing, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Military, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        3. Agriculture, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        4. Others, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
    13. Latin America ATV & UTV Market Outlook & Projections, Opportunity Assessment  by Country, 2018-2037
      1. By Country
        1. Brazil, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Argentina, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-
        3. Y Growth Trend, 2018-2037F
        4. Mexico, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        5. Rest of Latin America, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
    14. Cross Analysis of Fuel Type W.R.T End-User
  34. Middle East & Africa ATV & UTV Market Demand Outlook & Projections, 2018 to 2037: A Comprehensive Study for Stakeholders
    1. Market Overview
    2. Analysis on Govt. Guidelines, Major Drivers in the Region & Impact on Y-O-Y Revenue Analysis on Regional Drivers and Challenges
    3. Market Revenue by Value (USD Million), Volume (Unit) and Compound Annual Growth Rate (CAGR)
    4. Opportunities, Key Drivers in the Region
    5. Key Players in the Region
    6. Year-on-Year (Y-o-Y) Growth Trend Analysis
    7. Middle East & Africa ATV & UTV Market Outlook & Projections, Opportunity Assessment by Vehicle Type, 2018-2037
      1. By Vehicle Type
        1. All-Terrain Vehicle (ATV), Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Utility-Terrain Vehicle (UTV), Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
    8. Middle East & Africa ATV & UTV Market Outlook & Projections, Opportunity Assessment by Power Output, 2018-2037
      1. By Power Output
        1. Less Than 50kW, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. 50kW to 100 kW, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        3. Above 100 kW, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037
    9. Middle East & Africa ATV & UTV Market Outlook & Projections, Opportunity Assessment by Displacement, 2018-2037
      1. By Displacement
        1. 400CC, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. 400-800CC, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        3. 800CC or more, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
    10. Middle East & Africa ATV & UTV Market Outlook & Projections, Opportunity Assessment by Fuel Type, 2018-2037
      1. By Fuel Type
        1. Gasoline Powered, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Petrol/Diesel Powered, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        3. Electric Drive, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        4. Solar Powered, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
    11. Middle East & Africa ATV & UTV Market Outlook & Projections, Opportunity Assessment by Application, 2018-2037
      1. By Application
        1. Utility, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Sports, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
    12. Middle East & Africa ATV & UTV Market Outlook & Projections, Opportunity Assessment by End-User, 2018-2037
      1. By End-User
        1. Mountain Climbing, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Military, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        3. Agriculture, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
        4. Others, Market Value (USD Million), CAGR & Y-o-Y Growth Trend, 2018-2037F
    13. Middle East & Africa ATV & UTV Market Outlook & Projections, Opportunity Assessment by Country, 2018-2037
      1. By Country
        1. GCC, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        2. Israel, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        3. South Africa, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
        4. Rest of Middle East & Africa, Market Value (USD Million), Volume (Thousand Units) CAGR & Y-o-Y Growth Trend, 2018-2037F
    14. Cross Analysis of Fuel Type W.R.T End-User

ATV and UTV Market Outlook:

ATV and UTV Market size was over USD 14.8 billion in 2025 and is projected to reach USD 29.39 billion by 2035, growing at around 7.1% CAGR during the forecast period i.e., between 2026-2035. In the year 2026, the industry size of ATV and UTV is evaluated at USD 15.75 billion.

ATV & UTV Market Size
Discover Market Trends & Growth Opportunities: Request Free Sample PDF

The main element to encourage the ATV and UTV market revenue is the growing demand for food. According to the Food and Agriculture Organization's predictions to feed the worldwide population of 9.1 billion people in 2050 the need to boost food production by some 70 percent between 2005/07 and 2050 has also increased. Hence, the need for fertilizers is also growing to encourage food production. As a result, the ATV and UTV market demand is also foreseen to rise in applying fertilizers.

Key ATV and UTV Market Insights Summary:

  • Regional Highlights:

    • North America atv and utv market will hold more than 32% share by 2035, driven by the rising number of people participating in outdoor activities.
    • Europe market demonstrates significant growth from 2026 to 2035, driven by growing investment to digitalize the agriculture sector.

  • Segment Insights:

    • The gasoline powered segment in the atv and utv market is anticipated to experience significant growth till 2035, driven by the high performance of gasoline-powered ATVs and UTVs.
    • The utility segment in the atv and utv market is forecasted to experience a notable rise by 2035, influenced by the growing use of ATVs and UTVs in industrial activities.

  • Key Growth Trends:

    • Growing interest among people in adventurous sports
    • Rising use of ATV and UTV in the defense sector

  • Major Challenges:

    • Growing prevalence of ATV-related accidents 
    • Rising adverse impact on the environment owing to the use of ATV and UTV

  • Key Players: Polaris Inc., Yamaha Motor Co., Ltd., Honda Motor Co., Ltd., Kawasaki Heavy Industries, Ltd., Arctic Cat (Textron Inc.), Can-Am (BRP), Suzuki Motor Corporation, CFMOTO Powersports, Inc., KYMCO, Hisun Motors Corp.

Global ATV and UTV Market Forecast and Regional Outlook:

  • Market Size & Growth Projections:

    • 2025 Market Size: USD 14.8 billion
    • 2026 Market Size: USD 15.75 billion
    • Projected Market Size: USD 29.39 billion by 2035
    • Growth Forecasts: 7.1% CAGR (2026-2035)

  • Key Regional Dynamics:

    • Largest Region: North America (32% Share by 2035)
    • Fastest Growing Region: Latin America
    • Dominating Countries: United States, Canada, China, Japan, Germany
    • Emerging Countries: Brazil, Mexico, India, China, Russia

    • Last updated on : 17 September, 2025

Growth Drivers

  • Growing interest among people in adventurous sports - The tourism sector is experiencing a significant rise in adventure, outdoor recreation, and sports. Adventure tourism consists of gripping activities including mountaineering, trekking, sailing, ATV off-road trailing, white water rafting, ballooning, angling, parachuting, and others. Additionally, the younger generation is showing great preference for the adventure tourism sector, hence the need for outdoor adventure will also rise.

    Therefore, with the growing younger population this activity is observing growth. As per the predictions of United Nations Organizations, out of the 8 billion inhabitants across the globe, close to one billion young population under the age of 25 years reside in developing countries.
  • Rising use of ATV and UTV in the defense sector - The application of ATVs and UTVs is surging in the defense sector which is presenting lucrative growth opportunities in the coming years in the ATV and UTV market.  All-terrain vehicles (ATVs) and Utility terrain vehicles (UTVs) are growing as essential solutions in advanced military operations since they provide armed forces with excellent and agile solutions to navigate difficult terrains. For instance, ATVs and UTVs play an important role in infantry patrols where speed and mobility are the most essential factors.

    These off-road vehicles have the ability to traverse hard terrains allowing infantry units to travel larger areas easily, enabling the awareness among armed force regarding the situation and response capabilities. The off-road functions of these automobiles offer access to remote locations that may be unreachable by conventional on-road vehicles.
  • Surging popularity of electric ATVs - The demand for electric ATVs is growing nowadays on account of changing consumer preferences. Consumers demand eco-friendly solutions due to awareness regarding carbon emissions and hence electric ATV is poised to satisfy it. For instance, according to the Environmental Protection Agency, each gallon of gasoline burned generates over 8,887 grams of CO2. Hence, the adoption of ATVs that work on electricity is growing.

    Moreover, recently, vehicle all-terrain vehicles (ATVs) have experienced significant advancements in technology, specifically in the field of lithium-ion batteries owing to their larger energy density and lighter weight compared to conventional lead acid batteries. Therefore, these batteries have improved the function of electric ATVs and extended their range.

Challenges

  • Growing prevalence of ATV-related accidents - The utilization of all-terrain vehicles (ATVs) has become exceptionally popular. However, this has also boosted ATV-related injuries. This could be influenced by a lack of proper training to operate vehicles and safety compliance.

    Other major elements include limited awareness among the public regarding ATV safety, legislation mandating the use of helmets, and harnesses, and efficient matching of engine displacement to the size and capacity to handle the vehicle.
  • Growing price of raw materials
  • Rising adverse impact on the environment owing to the use of ATV and UTV - The cost of raw materials for ATV and UTV are dominated by supply and demand dynamics. The main factor affecting the price of raw materials is fluctuations in the availability of raw materials. Factors including natural disasters, global crises, geopolitical disruptions, and economic conditions may affect the supply chain and price fluctuations.

ATV and UTV Market Size and Forecast:

Report Attribute Details

Base Year

2025

Forecast Period

2026-2035

CAGR

7.1%

Base Year Market Size (2025)

USD 14.8 billion

Forecast Year Market Size (2035)

USD 29.39 billion

Regional Scope

  • North America (U.S. and Canada)
  • Asia Pacific (Japan, China, India, Indonesia, South Korea, Malaysia, Australia, Rest of Asia Pacific)
  • Europe (UK, Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Latin America (Mexico, Argentina, Brazil, Rest of Latin America)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
Access Detailed Forecasts & Data-Driven Insights: Request Free Sample PDF

ATV and UTV Market Segmentation:

Fuel Type 

By the end of 2035, gasoline powered segment in ATV and UTV market is expected to hold over 39.4% revenue share. This is the highest as compared to revenue of USD 3.91 billion to be gathered in the year 2024. This growth of the segment is anticipated to be encouraged by the ability of gasoline-powered ATVs and UTVs to offer raw and high performance.

Moreover, construction is one of the major industries that prefer using gasoline-powered vehicles since this industry functions to haul heavy loads. Hence, with the growing construction activities the segment is expanding.  Across the globe, there were close to 794,431 BUAs (built-up areas) in 2016. This number by 2022 is estimated to grow to over 849,406 residents. Additionally, close to 2 million buildings are foreseen to be built by 2050.

Power Output 

50kW to 100kW segment in the ATV and UTV market is expected to have substantial growth in the market by 2035. Electric motors with power output between 50 kW and 100 kW are considered to be powerful, and additionally, they also provide swift acceleration and impressive top speeds. These motors are deployed in mid-sized vehicles that are which usually function in a wide range of applications including on-farm uses, towing, and recreational activities.

Therefore, this is boosting the market growth of these vehicles. Furthermore, the rising investment in electric vehicle is also influencing the segment’s growth. For instance, the UK government has offered USD 96.26 million in funds to 20 cutting-edge net zero tech projects, such as a novel lithium scale-up plant and new EV battery systems.

Application

The utility segment in ATV and UTV market is expected to have a notable rise in its revenue through 2035. The importance of ATV and UTV is the growing number of industrial activities including oil exploration, military operations, pipeline maintenance, and more owing to its effectiveness in operating harsh environments.  

Our in-depth analysis of the global ATV and UTV market includes the following segments:

 

            Vehicle Type
  • All-Terrain Vehicle (ATV)
  • Utility-Terrain Vehicle (UTV)

            Fuel Type
  • Gasoline Powered
  • Petrol/Diesel Powered
  • Electric Drive
  • Solar Powered

            Power Output
  • Less Than 50kW
  • 50kW to 100kW
  • Above 100kW

            Displacement
  • 400CC
  • 400-800CC
  • 800CC or more

            Application
  • Utility
  • Sports

            End-User
  • Mountain Climbing
  • Military
  • Agriculture
  • Others
Vishnu Nair
Vishnu Nair
Head - Global Business Development

Customize this report to your requirements — connect with our consultant for personalized insights and options.

ATV and UTV Market Regional Analysis:

North American Market Statistics North America industry is expected to dominate majority revenue share of 32% by 2035, up from a revenue of USD 3.13 billion generated in the year 2024. This growth of the market can be encouraged by the rising number of people participating in outdoor activities.

In 2022, close to 81% of Americans are estimated to participate in outdoor activities including camping, boating, or visiting a state or national park. This projects a rise from about 59% in 2020 and approximately 78% in 2021. Moreover, the rising disposable income is also predicted to have a notable impact on the rise in the adoption of outdoor activities.

The US market for ATV and UTV market is projected to have significant growth in revenue over the forecast period due to the growing production of ATV and UTV.

The ATV and UTV market in Canada will have a notable rise in the market between 2026-2035. This could be on account of rising digitalization which is further encouraging the adoption of cloud and IoT.

European Market Insights

The Europe ATV and UTV market is expected to have significant growth in the market by 2035. This growth is poised to be encouraged by growing investment to digitalize the agriculture sector. For instance as per the European Commission, with the implementation of Horizon 2020, over USD 216.55 million was allocated for Research and Innovation (RandI) to develop digital technologies for the agricultural industry.

The Germany market for ATV and UTV is set to gather the highest revenue share by the end of 2035 as compared to other nations in this region on account of the growing popularity of quad bikes.

The ATV and UTV market in the United Kingdom is also evaluated to have significant growth in the market over the years to come. The major element to influence the market expansion in this area is the rising presence of key players.  

The Italy market for ATV and UTV is also expected to rise between 2026 and 2035 due to the increasing tourist population.

ATV & UTV Market Share
Get Strategic Analysis by Region Now: Request Free Sample PDF

ATV and UTV Market Players:

    The ATV and UTV market is foreseen to be dominated by the key players who are significantly launching various initiatives to promote their products. Some of these key players include: 

    • Yamaha Motor Corporation
      • Company Overview
      • Business Strategy
      • Key Product Offerings
      • Financial Performance
      • Key Performance Indicators
      • Risk Analysis
      • Recent Development
      • Regional Presence
      • SWOT Analysis
    • Honda Motor Co., Ltd.
    • Kawasaki Motors Corp
    • Suzuki Motor LLC
    • Kubota Corporation
    • BRP
    • Polaris Inc.

Recent Developments

  • Suzuki Motor USA announces the launch of its next group of 2024 adventure, sport, street, and cruiser motorcycles. The V-STROM 800DE and 800DE Adventure return as two of the most off-road capable adventure motorcycles from Suzuki after the successful year, 2023. 
  • Kawasaki Motors Corp., U.S.A. declared the launch of its novel and enhanced Build and Price online vehicle builder experience.
  • Report ID: 6112
  • Published Date: Sep 17, 2025
  • Report Format: PDF, PPT
  • Get detailed insights on specific segments/region
  • Inquire about report customization for your industry
  • Learn about our special pricing for startups
  • Request a demo of the report’s key findings
  • Understand the report’s forecasting methodology
  • Inquire about post-purchase support and updates
  • Ask About Company-Level Intelligence Additions

Have specific data needs or budget constraints?

customer-service Inquiry Before Buying

Frequently Asked Questions (FAQ)

In the year 2026, the industry size of ATV and UTV is evaluated at USD 15.75 billion.

The global ATV and UTV market size was worth over USD 14.8 billion in 2025 and is poised to grow at a CAGR of more than 7.1%, reaching USD 29.39 billion revenue by 2035.

North America atv and utv market will hold more than 32% share by 2035, driven by the rising number of people participating in outdoor activities.

Key players in the market include Polaris Inc., Yamaha Motor Co., Ltd., Honda Motor Co., Ltd., Kawasaki Heavy Industries, Ltd., Arctic Cat (Textron Inc.), Can-Am (BRP), Suzuki Motor Corporation, CFMOTO Powersports, Inc., KYMCO, Hisun Motors Corp.

ATV and UTV Market Report Scope

GET A FREE SAMPLE

FREE Sample Copy includes market overview, growth trends, statistical charts & tables, forecast estimates, and much more.

Connect with our Expert

Sanya Mehra
Sanya Mehra
Research Consultant
Inquiry Before Buying Request Free Sample PDF

Copyright @ 2025 Research Nester. All Rights Reserved.

footer-bottom-logos